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Automotive Films are used for heat and glare reduction, thermal insulation and UV filtration purposes. They are applied on automobile windows and help reduce energy costs arising from air conditioning. Moreover, UV protection and thermal insulation protects vehicle interiors and passengers from exposure to harmful radiation. Also, films provide mechanical protection to prevent shattering of windows during accidents. Wrap films are used for advertising on vehicles.

The increased safety features of automotive films are the major market drivers. The major challenges are regulations in countries regarding tinted glass. The regulations are a result of concerns related to passenger safety in public vehicles and national security.

Automotive Films Market Taxonomy

On basis of Film type

  • Window Film
  • Dyed
  • Metallized
  • Hybrid
  • Ceramic
  • Wrap Film
  • Paint Protection Film
  • Others

On basis of Vehicle type

  • Passenger Cars Light
  • Commercial Vehicles
  • Heavy Commercial Vehicles
  • Others

Window films hold the largest market share among all segments. The application of window films increases sun protection and also makes the vehicle aesthetically appealing. It does not block radio waves and is cost effective.  Wrap Films can be used on cars and commercial vehicles for advertising. They can be printed on and are customizable based on size and shape.

Window Films and Passenger cars hold the largest market share in their respective segments. Wrap films are the fastest-growing segment due to demand for advertising space.

Automotive Films Market Outlook

  • Asia Pacific is the largest market for automotive films. This is due to burgeoning growth in the automotive industry in India, China and Indonesia. Combined car sales in these countries topped 32 million in 2015. The tall number is attributed to rising population and high disposable incomes among the emerging middle class in these countries. In India, strict laws on automotive films are due to concerns regarding women safety in public vehicles such as taxis and buses. The regulations are expected to hinder market growth in India.
  • North America and Europe are the next largest markets. The demand for SUVs and pickup trucks has risen in U.S. and Canada. A high preference for personal transportation in North America is expected to drive the automobile sector in the region. Whereas, Europe despite having a rich population is comparatively less inclined towards personal transportation due to a well-developed public transport infrastructure.
  • Latin American markets have witnessed a slowdown in the automobile industry. Political turmoil in Brazil, Argentina, Colombia and Venezuela has contributed to this slowdown. The new Trump administration’s decision to renegotiate NAFTA has threatened the sales of Mexican made cars in the U.S. According to the Mexican Statistical Institute, automotive industry accounted for 3.4% of Mexico’s GDP in 2015. The number is expected to fall in the forecast period if NAFTA renegotiation goes ahead as planned.
  • In Middle East, the GCC’s initiative to diversify industrial portfolios include the automotive industry, but growth is sedate so far. Though results are expected over the forecast period. Moreover, consumption in the wrap films segment is expected to increase with the upcoming FIFA World Cup 2022 in Qatar. The arrival of millions of fans will create a demand for advertising space.
  • Africa led by South Africa and Nigeria is witnessing growth across all manufacturing sectors including automotive. South Africa is a major automotive manufacturing country and increased investment is a result of cheap labor, high technical expertise in the region and proximity to growing East African countries.

In March 2017, the 3M Company announced to acquire Scott Safety from Johnson Controls International Inc. for US$ 2 Bn. The deal will allow 3M to move into safety division and may lead to product innovation in automobile window films.

Key Developments

  • In 2017, Solar Gard (Saint-Gobain’s performance plastics brand) launched its new bodywork protection films Clearshield Pro Hydro at SEMA Show (automotive specialty products trade event) held in Nevada, the U.S. The film is resistant to scuffs and impacts and has an advanced hydrophobic coating. The film also has self-healing properties.
  • In August 2018, Madico, Inc. (manufacturer of material-based solutions) launched a new line of automotive window film Black Pearl Nano Ceramic. The new films are made using advanced nano-ceramic technology which provides up to 87% infrared heat rejection, reduced glare, increased comfort and keeps vehicle interiors cool.
  • In 2017, Eastman Chemical Company increased the capacity of its performance film manufacturing plant based in Virginia, the U.S. It increased capacity for both window films and paint protection films to meet increasing demand for its LLumar and Suntek brands. The high-performance films are used in automotive and architectural markets.
  • In 2017, Avery Dennison Corporation acquired Hanita Coatings, manufacturer of specialty films and laminates for automotive and architecture markets. This helped Avery Dennison to expand its product portfolio.
  • In May 2019, Lintec Corporation added six new varieties of medium grade films to its existing range of WINCOS AUTOMOTIVE FILMS. The new range will help Lintec to expand its existing product portfolio and increase its global presence.

Major players in the automobile film market are 3M Company, Eastman Chemical Company, Avery Dennison Corporation, Lintec Corporation, and Saint-Gobain Performance Plastics.


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users