Baby diapers are a part of baby care products, which allows baby to urinate or defecate without spoiling clothes or external environment. The major factors contributing to the growth of the global baby diaper market are the advantages provided by diapers, such as safety, comfort, convenience, ready availability, easy disposal and cost effectiveness. Diapers are healthy for infant skin, as they reduce rashes, irritations, and infections. They provide comfort to the infant by their perfect fit, softness, absorbency, and breathable nature. Other factors increasing the growth of baby diaper market are increase in literacy, urbanization, increase in number of working mothers, growing affluence, and increase in per capita spending.
Constantly increasing competition is the greatest challenge for diaper market. Major market players are continuously innovating their products to meet consumer demands. They are also conducting advertising campaigns to seek the attention of the consumer.
Global Baby Diapers - Market Taxonomy
Based on product type, global baby diapers market is segmented into:
Based on distribution channel, global baby diapers market is segmented into:
Disposable diapers are commonly preferred because of their easy use and disposal. Bio-degradable diapers are gaining popularity due to their eco-friendly nature. E-commerce has caused a significant growth in the global market for baby diapers by increasing market penetration.
Global Baby Diapers Market Outlook
The companies are adopting various organic and inorganic growth strategies to sustain their market positions.
For instance, in May 2019, Huggies, a brand of KimberlyClark Corp. launched smart diaper Monit x Huggies in U.S. which was earlier launched Korean market. The Monit x Huggies is smartphone-enabled and monitors the baby’s poop and pee.
In July 2019, Huggies, a brand of KimberlyClark Corp. launched ‘Huggies Special Delivery Diapers’ made from plant based material such as sugarcane. This new product superior absorption and comfort fit. Huggies Special Delivery Diapers is available in U.S. and Canadian market.
For instance, in July 2019, Pampers, a brand of Procter & Gamble (P & G) launched 'lumi' smart diapers and comprises an all-in-one connected system that includes two activity sensors for diapers, a logitech camera that works as a wi-fi monitor and an app to record all the data. This new product monitor baby’s sleeping patterns and track their pee.
In March 2019, Unicharm Corporation acquired DSG International (DSGCL), a manufacturer of diapers and other absorbent in Southeast Asia. The acquisition was finalized for a value US$ 250 million. DSGCL manufactures disposable diapers for babies and adults, with locations in Thailand, Malaysia, Indonesia and Singapore. This acquisition is expected to increase the market presence and product portfolio of Unicharm Corporation in Southeast Asian market.
For instance, in July 2018, Nobel Hygiene Pvt Ltd acquired Indian disposable hygiene manufacturer, Nobel Hygiene, has acquired Godrej consumer products’ diaper brand ‘Snuggy’. This acquisition has helped Nobel Hygiene to increase its product portfolio in Indian market.
Smart diaper is another innovative product introduced by Pixie scientific LLC, which tracks the health of the child. Key players operating baby diapers market include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson & Johnson Private Ltd., Nobel Hygiene Pvt Ltd., Bummis, Fujian Shuangheng Group Co. Ltd., and Bumkins Inc
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