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Barley grass is the leaf of barley plant, which is used in the production of barley grass juice. Barley grass contains wide range of antioxidants, vitamins, fibers, and enzymes. It is considered good for health.

Market Dynamics:-

Health benefits of barley grass includes reduced cholesterol level, controlled blood sugar level, improved digestion, and weight loss. These are driving factors for global barley grass market growth over the forecast period.

Increasing demand for natural food and beverages by health conscious consumers and easy availability of barley grass in retail shops and online platforms are factors driving growth of the barley grass market.

Market Outlook:-

The demand for barley grass is increasing due to rising consumer awareness regarding health benefits of consumption of barley grass. Barley grass has antioxidant properties, which helps in protecting human health and heart. It helps to boost the human immune system. The consumption of barley grass juice provides necessary antioxidants to the body that repels free-radical damage on skin, thus improving skin health.

Among end-use industry, food and beverages segment held dominant position in the global barley grass market in 2017 and it is expected to retain its position in the market over the forecast period. Barley grass is used in food and beverage industry. According to India Brand Equity Foundation (IBFE), food industry in India was valued at US$ 39.71 billion in 2017, which increased by US$ 65.4 billion in 2018.

Key players in the barley grass market are focusing on strategies such as product development and new product launches, in order to gain market share in the global barley grass market. In 2014, Sante Barley launched Barley Max NZ, a nutritional supplement made from fresh, natural, and organic young barley grass of New Zealand. Barley Max NZ has composition of multiple vitamins, minerals, and amino acids, which provides strength, energy, and stamina for maintaining good health.

Among region, North America is expected to hold dominant position in the global barley grass market, owing to increasing production of personal care and cosmetic products, which is boosting the demand for barley grass. In personal care and cosmetic industry, soaps are produced from barley grass powder. According to the International Trade Administration (ITA) and the U.S. Department of Commerce, the export of personal care and cosmetics products was valued at US$ 10.4 billion in 2015 in the U.S., which increased by around 15% from 2013.

Key Players:-

Major players operating in the global barley grass market include Green Foods Corporation, The Synergy Company, Zokiva Nutritionals LLC, Swanson Health Product, Vitafit, Morlife Store, Vimergy, and Green Source Organics, and YT (Xi'an) Biochem Co., Ltd.

Market Taxonomy:-

On the basis of form, the global barley grass market is segmented into:

  • Solid
  • Liquid

On the basis of origin, the global barley grass market is segmented into:

  • Natural
  • Organic

On the basis of end-use industry, the global barley grass market is segmented into:

  • Food and Beverages
  • Pharmaceutical
  • Personal Care

On the basis of region, the global barley grass market is segmented into:

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • U.K.
    • Germany
    • Italy
    • Spain
    • France
    • Poland
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • New Zealand
    • Japan
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East
    • Gulf Cooperation Council (GCC)
    • Israel
    • Rest of Middle East
  • Africa
    • Northern Africa
    • South Africa
    • Central Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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