Broadcasting is the process of sending and receiving messages over the air using a scientific method known as electromagnetic waves. Broadcast Infrastructure is the essential aspect of on-air presentation such as television and radio. On-air presentations are extremely powerful because they reach a large audience quickly and allow people to interact with one another more easily than other mediums such as newspapers and the internet. The significant rise in popularity of over-the-top (OTT) video streaming services, combined with rising internet penetration globally, is expected to support the growth of the broadcast infrastructure market in the near future.
Increasing adoption of new broadcast technologies is expected to drive the global broadcast infrastructure market
New broadcasting technologies such as IPTV, web TV, high definition television (HDTV), and pay-per-view are in high demand in the broadcast industry. The market is expected to see a high adoption rate of IPTV, HDTV, and other technologies. With continued advancements in digitalization and an increase in disposable income, the market has witnessed a high adoption rate of IPTV, HDTV, and other technologies. Demand for enhanced video experiences is expected to pave the way for broadcasters worldwide, particularly in Asia. Because of on-demand consumer viewing, broadband penetration is increasing across Asia Pacific. For instance, Hotstar, India's domestic streaming platform, dominates the country's over-the-top (OTT) market. Another important factor driving the broadcast infrastructure market is integrated platforms, which includes servers, set-top boxes, and video content protection systems, as well as appropriate tools, middleware, and billing. It facilitates the provision of a variety of TV services in various formats, such as video on demand, streaming, and time-shifted TV, and DSL or optical access systems. This has led to the market shift from hardware-based platforms to software-based platforms to operate the business models smoothly and more efficiently. North America includes developed economies such as the U.S., Canada, and Mexico. North America's technological advancements have resulted in a highly competitive market. North America attracts a number of technological advancements such as ESPN+, which is a U.S.-based over-the-top subscription video streaming service owned by Disney Media and Entertainment Distribution, in partnership with ESPN Inc. The companies in the region are constantly improving their overall business processes in order to meet the customers' demands for high-quality products and services as effectively as possible.
Global Broadcast Infrastructure Market Taxonomy
On the basis of Component type, the global broadcast infrastructure market is segmented into:
- Personal Services
- Managed Services
On the basis of Technology type, the global broadcast infrastructure market is segmented into:
- Digital Broadcasting
- Analog Broadcasting
On the basis of Application type, the global broadcast infrastructure market is segmented into:
On the basis of Region, the global broadcast infrastructure market is segmented into:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
Major players operating in the global broadcast infrastructure market are Cisco Systems, Inc., Clyde Broadcast Technology, CS Computer Systems Ltd., Dacast Inc., EVS Broadcast Equipment SA, Grass Valley, Kaltura, Nevion, Ross Video Ltd, and Zixi.