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Phase-Xs | Biologics & Biosimilars | Coherent Market Insights

Broadcasting is the process of sending and receiving messages over the air using a scientific method known as electromagnetic waves. Broadcast Infrastructure is the essential aspect of on-air presentation such as television and radio. On-air presentations are extremely powerful because they reach a large audience quickly and allow people to interact with one another more easily than other mediums such as newspapers and the internet. The significant rise in popularity of over-the-top (OTT) video streaming services, combined with rising internet penetration globally, is expected to support the growth of the broadcast infrastructure market in the near future.

Increasing adoption of new broadcast technologies is expected to drive the global broadcast infrastructure market

New broadcasting technologies such as IPTV, web TV, high definition television (HDTV), and pay-per-view are in high demand in the broadcast industry. The market is expected to see a high adoption rate of IPTV, HDTV, and other technologies. With continued advancements in digitalization and an increase in disposable income, the market has witnessed a high adoption rate of IPTV, HDTV, and other technologies. Demand for enhanced video experiences is expected to pave the way for broadcasters worldwide, particularly in Asia. Because of on-demand consumer viewing, broadband penetration is increasing across Asia Pacific. For instance, Hotstar, India's domestic streaming platform, dominates the country's over-the-top (OTT) market. Another important factor driving the broadcast infrastructure market is integrated platforms, which includes servers, set-top boxes, and video content protection systems, as well as appropriate tools, middleware, and billing. It facilitates the provision of a variety of TV services in various formats, such as video on demand, streaming, and time-shifted TV, and DSL or optical access systems. This has led to the market shift from hardware-based platforms to software-based platforms to operate the business models smoothly and more efficiently. North America includes developed economies such as the U.S., Canada, and Mexico. North America's technological advancements have resulted in a highly competitive market. North America attracts a number of technological advancements  such as ESPN+, which is a U.S.-based over-the-top subscription video streaming service owned by Disney Media and Entertainment Distribution, in partnership with ESPN Inc.  The companies in the region are constantly improving their overall business processes in order to meet the customers' demands for high-quality products and services as effectively as possible.

Global Broadcast Infrastructure Market Taxonomy

On the basis of Component type, the global broadcast infrastructure market is segmented into:

  • Hardware
  • Software
  • Services
    • Personal Services
    • Managed Services

On the basis of Technology type, the global broadcast infrastructure market is segmented into:

  • Digital Broadcasting
  • Analog Broadcasting

On the basis of Application type, the global broadcast infrastructure market is segmented into:

  • OTT
  • Terrestrial
  • Satellite
  • IPTV
  • Others

On the basis of Region, the global broadcast infrastructure market is segmented into:

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East and Africa

Major players operating in the global broadcast infrastructure market are Cisco Systems, Inc., Clyde Broadcast Technology, CS Computer Systems Ltd., Dacast Inc., EVS Broadcast Equipment SA, Grass Valley, Kaltura, Nevion, Ross Video Ltd, and Zixi.

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Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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