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Phase-Xs | Biologics & Biosimilars | Coherent Market Insights

Cervical pillow is used to support the natural position of the head and neck while sleeping with different positions such as supine lying positions or side sleeping positions. Cervical pillow helps to reduce symptoms of neck muscle and joint strains and sprains, whiplash injuries, tempomandibular disorders, neck stiffness, tension headaches, arthritis, cervical spondylitis, cervical hypolordosis, and snoring in some cases. Cervical pillow is available in different materials such as memory foam and fiber filled pillow or water filled pillow. Cervical pillow improves quality of sleep by reducing neck pain due to incorrect sleeping positions.

Increasing prevalence of neck pain to drive the growth of cervical pillow market.

According to an article ‘Global Burden of Disease’ published in the journal, The Lancet in 2016, neck pain is one of the most prevalent disease worldwide, which degrades the quality of life for a patient. High prevalence of neck pain is expected to boost growth of the cervical pillow market. According to the United Nations’ International Population Report published in 2015, around 617 million people has  age 65 years and above. This age group majorly faces chronic neck pain from cervical spondylitis and other causes, which will increase the demand for cervical pillow as better sleeping positions is required during suffering from pain, which in turn is expected to fuel growth of the market

According to International Association for the Study of Pain factsheet in 2017, Tempomandibular pain which is most commonly observed in age group 20-40 years has been reported in 9%–13% of the general population out of which only 4%–7% opt for treatment. Progression of this pain to severe and/or chronic pain is associated with sleep disturbances and other comorbidities. This is expected to propel the cervical pillow market growth. As per World Health Organization (WHO) 2018 factsheet, incidence of fall injuries account for approximately 37.5 million, significant number belongs to neck injuries from such falls. According to WHO factsheet in 2013, Spinal cord injuries which are major cause of neck injuries account for 250 000 and 500 000 each year which requires neck care, which in turn is expected to propel growth of the cervical pillow market.

However, in economies with low or middle income group, cervical pain is often overlooked as acute problem, which could limit the expansion of the cervical pillow market. Also, cost of cervical pillow is expected to restrain growth of the market.

Cervical Pillow Market Taxonomy

On the basis of product type:

  • Cradle Pillows
  • Neck Pillows
  • Side Pillows
  • Cervical Rolls
  • Basic Cervical Pillows

On the basis of material type:

  • Foam Based Pillows
  • Fiber Based Pillows
  • Memory Foam Based Pillows
  • Water Based Pillows
  • Gel Based Pillows
  • Gas Filled Pillows

On the basis of application:

  • Acute Neck pain
  • Cervical Spondylosis
  • Whiplash Injuries
  • Degenerative disc disorder

On the basis of distribution channel:

  • Retail Pharmacies
  • Hospital Pharmacies
  • Online Pharmacies

On the basis of regions, cervical pillow market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Cervical pillow market is dominated by the North America. According to analysis by the Journal of American Medical Association in 2016, population in the U.S. spends approximately US$ 87 billion annually on treatment of neck and low back pain, which ranks third as per expenditure on different diseases. This elucidates the potential opportunity for the cervical pillow market. Increasing awareness regarding neck pain management and overcoming same is also aiding to growth of the cervical pillow market in this region. Asia Pacific and Latin America are emerging region in the cervical pillow market. As per World Population Report in 2015, these regions would add around 236 million people of 65 years and above age group in next ten years (2015 - 2025), which would be new avenues of growth as disease such as cervical spondylitis occurs more in in this age group.

Key players operating in the cervical pillow market include Coop Home Goods, Core Product International Inc. Malouf Inc., DC Labs, Mediflow Inc., Arc4life Inc., Chiroflow Inc., Sleep Innovations Inc., and My Pillow Inc.


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users