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Champagne is a type of sparkling wine. Only those sparkling wines which are produced from grapes grown in the Champagne region of France are called Champagne. The grapes used for producing Champagne are Pinot Noir, Pinot Meunier, and Chardonnay. Methode Champenoise is the traditional process by which Champagne is produced which includes fermentation of grapes and other steps. Various types of Champagnes available in the market are non-vintage brut, prestige cuvees, rose, higher dosage champagnes, and low dosage champagnes.

MARKET DYNAMICS

Increasing brand awareness, improving economic conditions, innovative branding, growth in the premium wine market, and increasing consumption in emerging economies are factors supporting the market growth of the Champagne. According to Comite Champagne (trade association of Champagne manufacturers), the global Champagne market was valued at US$ 5.6 billion in the year 2018, up by 0.3% from 2017.

Other factors driving growth of the market are increasing disposable income and improving standard of living. For instance, according to Office for National Statistics (U.K.), the average household disposable income in U.K. was US$ 32,502 in 2018 and is expected to grow by 1.4% to reach US$ 32,950 in 2019.

MARKET OUTLOOK

Europe held the dominant position in the global champagne market in 2018 followed by the US. According to Comite Champagne, Europe accounted for 69% of global sales in 2018.

Asia Pacific is the fastest-growing region in the Champagne market and this can be attributed to high demand from economies such as Japan, Australia, and China. As per Comite Champagne, Japan was third largest exporting market for Champagne producers in 2018. The factors driving growth in this region are increasing disposable income, improving standard of living and rising number of HNI’s. As per World Bank, per capita income in East Asia and Pacific region was US$ 10,368 in 2017 up by 2.2 % from 2016.

Among product type, non-vintage Brut held the largest market share in the global champagne market in 2018. According to Comite Champagne, non-vintage brut champagne held a revenue share of 65.8 % in the global champagne market in 2018.

KEY MARKET PLAYERS

Players operating in the champagne market are adopting various strategies such as new product launches, in order to strengthen their position in the market. For instance, in April 2019 Moet & Chandon launched its new champagne collection ‘Grand Vintage 2012’. The champagne is produced by using Pinot Noir and Meunier grapes. The new product launch helped Moet & Chandon to expand its product portfolio.

Major players operating in the Champagne market are Moet & Chandon, Nicolas Feuillatte, Laurent-Perrier, Piper-Heidsieck, Champagne Pommery, Louis Roederer, Champagne Lanson, Champagne Pol Roger, Krug Champagne, Champagne Cattier, Pernod Ricard SA, and Bollinger

MARKET TAXONOMY

On the basis of raw material, the Champagne market is segmented into:

  • Pinot Noir
  • Pinot Meunier
  • Chardonnay

On the basis of product type, the Champagne market is segmented into:

  • Non-vintage Brut
  • Prestige Cuvees
  • Rose
  • Others

On the basis of distribution channel, the Champagne market is segmented into:

  • Hypermarket & Supermarket
  • Specialty stores
  • Restaurants
  • Online channels

On the basis of region, the Champagne market is segmented into:

  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Russia
    • Rest of the Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East
    • GCC
    • Rest of Middle East
  • Africa
    • Northern Africa
    • Central Africa
    • South Africa
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Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users