Packaging plays an important role in preserving the quality of food products by protecting them from environmental, chemical, and physical damages. Packaging saves the product from various damages such as breakage, providing barriers to oxygen, moisture and other gases. It also helps in preserving the flavor and aroma of the products. Packaging helps to block the sunlight and protect food from radiation in order to preserve color and nutrients of the product. In ancient past, leaves, gourd and animal skin were used to pack the food products in order to save them from any damages. Although paper is used as a packaging material in food sector, after invention of plastic packaging, manufacturers are using plastic as material to pack food and beverages products.

Market Dynamics

  • Packaging in confectionery is used to protect the product and simplify the transportation, which is driving global confectionery packaging market growth. Confectionery packaging offers various advantages such as health and sanitation standards, helps in product differentiation, and provide convenience at self-service stores, and vending machines. Development of many products in the confectionery industry has boosted the growth of the packaging industry. Packaging not only provides protection to the product but also gives out the nutritional and brand information to the consumers. Flexible packaging is gaining significant traction in the market, as it can be reused.
  • Innovation of new materials to be used in packaging of products and change in consumer’s preference for packed food is expected to drive growth of the global confectionery packaging market. Increasing inclination of consumer’s towards packaged goods due to modernization is fueling market growth. Manufacturers are introducing innovative packaging to attract customers of 2-12 year age group.
  • However, consumer should take measures before disposing the plastic waste, as plastic is non-degradable packaging material. Plastic packaging is not suitable for breakable consumer goods. Disadvantages which are affecting the growth of the market such as aluminum takes high amount of energy to produce, glass containers are heavy during transport and breakage of glass material by internal or external force.

Market Outlook

  • Among the material type, paper and board segment accounted for the highest market share in the confectionery packaging market in 2017. Paper was the first material to be used in packaging of products in packaging industry. Paper and board are the degradable materials and they do not have any harmful effects after disposal. Majority of the bakery and confectionery companies prefer this type of raw material due to its advantages.
  • Among packaging type, rigid packaging segment dominated in the market in 2017, as master cartons are used to protect the products from any exterior jerk or pressure. Master carton is easy to store, handle, and transport. The segment is projected to have dominant position in the market over the forecast period.
  • North America held highest market share in the global confectionery packaging market in 2017. The region is projected to maintain its dominance over the forecast period, owing development of confectionery products and increasing demand for premium chocolate products. According to a statistics by Swiss Federal Customs Office, United States of America is one of the five top importer of Swiss chocolates in 2016.
  • Asia Pacific is projected to be the fastest growing region in the market over the forecast period. Key factors such as increasing demand for chocolate products and increase in production and grinding of cocoa beans. The Cocoa Association of Asia published an increase of 15.24% to 185,394 tons of grinding cocoa beans year-on-year from 2016 to 2017. This rise in grinding of cocoa beans will create the opportunity for the manufacturers. Asia pacific has demographic advantage by having a large number of young population. According to a report published by United Nations (UN) in 2018, Asia Pacific has world’s 60% youth population equals to 750 million.

Key Players in Global Confectionery Packaging Market

  • Key players operating in the global confectionery packaging market include Bemis Company Inc., Sonoco Products Company, WestRock Company, Printpack Inc., International Paper Company, Amcor Limited, Smurfit Kappa Group, Sealed Air Corporation, Crown Holdings, Inc., and Berry Global, Inc.
  • Key market players are launching new types of confectionery packaging in order to differentiate their products. In March 2018, Nestle UK launched Kit Kat senses with a new design of packaging in which chocolate in packed in small monocarton box.

Market Taxonomy

On the basis of packaging type, the global confectionery packaging market is segmented into:

  • Rigid
  • Semi Rigid
  • Flexible

On the basis of application, the global confectionery packaging market is segmented into:

  • Chocolate Bars
  • Sugar and Breads Confectionery
  • Toffies and Candies
  • Assorted Chocolates

On the basis of material, the global confectionery packaging market is segmented into:

  • Paper and Board
  • Plastic
  • Glass
  • Metal

On the basis of region, the global confectionery packaging market is segmented into:

  • North America
    • U.S.
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • U.K.
    • Germany
    • Italy
    • Spain
    • France
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users