Pressure sensitive adhesives adhere on surfaces on application of pressure. Emulsion pressure sensitive adhesives consists of emulsion polymers including acrylics, polyvinyl acetate, and ethylene vinyl acetate. It is commonly used in labelling, tapes, and packaging.

Ethylene vinyl acetate and polyvinyl acetate segments held significant market share in 2017 in the global emulsion pressure sensitive adhesives market. They are widely used in construction, paperboard packaging, envelopes, and labels, owing to its advantages such as low cost and non-toxicity.

Acrylic polymers segment is gaining traction in the global pressure sensitive adhesive market due to its advantages such as high tack and peel strength, good mechanical stability, and cohesive strength. They are widely used in envelopes, decal, label applications, and medical tapes.

Market Dynamics

Emission of volatile organic compounds are low in emulsion pressure sensitive adhesives, as compared to solvent-based pressure sensitive adhesives. Volatile organic compounds are toxic to environment and human health. Moreover, regulatory bodies such as the U.S. Environment Protection Agency and European Commission has stringent regulations on volatile organic compound emissions. For instance, Directive 1999/13/EC of the European Commission limits the emission of volatile organic compounds. Increasing environment concern and regulations is a major factor driving growth of the global emulsion pressure sensitive adhesive market.

Advantages of emulsion pressure sensitive adhesives such as ease of handling, non-flammable, free of organic solvent, environmentally compliant, and cost-effective is aiding in growth of this market, globally.

Growing demand for emulsion pressure sensitive adhesives in labelling and packaging is propelling growth of the global emulsion pressure sensitive adhesives market. According to Coherent Market Insights, e-commerce packaging market was valued at US$ 21.43 billion in 2016 and is expected to surpass US$ 33.89 billion by 2025. This growth in the e-commerce packaging industry is increasing demand for various packaging materials including emulsion pressure sensitive adhesives, thereby driving the market growth globally.  

Market Outlook

Asia Pacific is expected to be the fastest growing emulsion pressure sensitive adhesive market over the forecast period (2019-2026). This is attributed to increasing demand for emulsion pressure sensitive adhesives from packaging industry, especially in India and China. According to the Indian Institute of Packaging (IIP), packaging industry in India is estimated to reach US$ 73 billion by 2020 from US$ 32 billion in 2015.

Increasing demand from end-use industries such as construction, automobile, and healthcare is aiding in growth of the emulsion pressure sensitive adhesive market in Asia Pacific. According to the International Organization of Motor Vehicle Manufacturers (OICA), sales of new vehicles in China was 28 million units in 2016, which increased to 29 million units in 2017.

Key Players

Key players operating in the global emulsion pressure sensitive adhesive market include Avery Dennison Corporation, Ashland Global Specialty Chemicals Inc., Dyna-Tech Adhesives Inc., Arkema Group, 3M Company, H.B. Fuller Company, Franklin International, Inc., and Powerband Industries Pvt. Ltd. among others.

Key Developments:-

  • In 2017, Ashland announced to launch two emulsion pressure sensitive adhesives namely, Aroset 2554 and Aroset 2555. Aroset 2554 is designed to be used for removable labels and graphics applications. Furthermore, Aroset 2555 is designed for ultra-removable uses including windows, floor and wall graphics.
  • In 2015, Avery Dennison, manufacturer and distributor of pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays, and other products expanded its business in pressure-sensitive adhesive materials operations in Pune, India to its existing plants.

Market Taxonomy

The global emulsion pressure sensitive adhesive market is segmented into:

By Polymer Type

  • Acrylic
  • Ethylene Vinyl Acetate (EVA)
  • Polyvinyl Acetate (PVA)
  • SB Latex
  • Others

By Application

  • Labels
  • Tapes
  • Films
  • Others

By End-use Industry

  • Construction
  • Packaging
  • Automotive
  • Healthcare & Pharmaceutical
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • Northern Africa
    • Central Africa
    • South Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users