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Beverages with high doses of caffeine and other legal stimulants are called energy drinks. These drinks are mainly consumed as dietary supplements. Global energy rehabilitation drink supplementation market is rapidly growing, owing to the ability of drinks to restore energy as well as help to lower the impact of alcohol. Hence, it is preferred as a functional product over other standard energy drinks.

Energy rehabilitation drinks are available with variety of ingredients and flavors and portions, providing consumers a wide range to choose from. This in turn, is increasing the adoption of these drinks, thus fueling growth of the energy rehabilitation drink supplementation market. Energy rehabilitation drinks containing Vitamins consists of vitamin B such as folic acid, niacin, riboflavin, and cyanocobalamin. Other ingredients such as taurine, guarana, green tea extracts, L-Carnitine, antioxidants, and Creatine are also added in energy rehabilitation drinks. Vitamins A, C, and E are popular antioxidants used in many energy drinks. Guarana is a South American bean, which is used as a stimulant. Taurine is a common amino acid in in the body that regulates the body’s water and mineral levels.

Market Dynamics

  • A major driver for growth of the global energy rehabilitation drink supplementation market is rising alcohol consumption especially among millennials. Mixing alcohol with energy drinks is a popular practice and particularly in licensed venues and music festivals. According to New South Wales government’s survey on mixing alcohol with energy drinks, in 2013, over one third of survey respondents positively reported doing the same in the past 12 months of 2013. Demand for on-the-go and functional food and beverages is also increasing which is a factor contributing towards the global energy rehabilitation drink supplementation market growth. According to Health and Wellness series report on functional foods and beverages by Agriculture and Agri-Food Canada reported that in China retail sales of functional energy drinks anticipated a growth of 164.8% from 2011 to 2015.
  • The higher caffeine concentration in these drinks is one of the major factors restraining growth of the market. Though caffeine is not considered to be an addictive substance and its consumption is generally considered to be safe, Health Canada provides caffeine consumption guidance to Canadians to avoid adverse effects such as insomnia, headaches, irritability, and nervousness. Washington was one of the first states in the U.S. to ban alcoholic energy drinks.

Market Outlook

  • According to global energy rehabilitation drink supplementation market analysis, North America held the dominant position in the market in 2017. North America is projected to maintain its dominance throughout the forecast period. According to Canberra: Department of Health and Ageing, in 2012, the U.S. and Australasia has the highest regional consumption of energy drinks at 4.2 liters per person per year.
  • Based on ingredients type, caffeine segment is projected to gain major traction over the forecast period, owing to its demand as a major ingredient in energy drinks. Rising health-consciousness among the populance is expected to be a major factor for increasing demand for vitamins in energy drinks. Therefore, vitamins segment is expected to be the fastest growing segment in the global energy rehabilitation drink supplementation market.

Key players in Global Energy Rehabilitation Drink Supplementation Market

  • Key players operating in the global energy rehabilitation drink supplementation market are Rockstar Energy Company, Arizona Beverage Company, Monster Energy Company, Red Bull GmbH, PepsiCo, Inc., Xyience Inc., National Beverage Corporation, and Full Throttle Energy Company.
  • Key players are focusing on launching new products with different combinations, in order to enhance their market share. For instance, in June 2010, Rockstar Energy Company launched a line of hydration and energy line of drinks called Rockstar Recovery. The drink is available in varied flavors, from which Recovery Orange and Lemonade are the most popular. Moreover, in October 2015, Arnold Palmer launched a new line of energy drinks, infusing four of the brand’s existing flavors – Arnold Palmer, Watermelon, Fruit Punch, and Mucho Mango – with 120 mg of natural caffeine via a blend of guarana, green and white tea and green coffee extract.

Key Developments

  • In January 2019, AG Barr launched Rockstar Twister in smashed blue raspberry and wacked red berry flavors which contains 25 calories per 100ml. The company introduced this new product to expand its Rockstar energy drink brand in the U.K.
  • In August 2019, Arizona Beverage Company and Dixie Brands collaborated for production of cannabis infused drinks.
  • In October 2019, Coco Cola Company announced its plans to launch its energy drinks in the U.S.
  • In April 2019, Amazon launched private new energy drink Solimo Red Energy Drink and Solimo Silver Energy Drink.
  • In September 2014, Big Red Ltd. a soda company Texas, U.S. acquired Xyience Inc. a energy drink brand.

Market Taxonomy

On the basis of ingredients, global energy rehabilitation drink supplementation market is segmented into:

  • Caffeine
  • Ginseng
  • Sugar
  • Vitamins
  • Others

On the basis of distribution channel, global energy rehabilitation drink supplementation market is segmented into:

  • Hypermarket
  • Supermarket
  • Online
  • Others

On the basis of region global energy rehabilitation drink supplementation market is segmented into:

  • North America
    • U.S.
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users