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Phase-Xs | Biologics & Biosimilars | Coherent Market Insights

Grooming products are used to clean or nourish the body. The products are utilized for various body parts such as skin, hair, lips, and teeth. Increasing adoption of grooming products for aesthetic appeal is driving growth of the market in emerging economies. Increasing awareness towards overall body care and social trends have resulted in market growth. However, stringent regulations regarding ingredients and growing preference of consumers towards organic products is restraining growth of the market.

Global Grooming Products Market Taxonomy

On basis of Target Audience

  • Mass-Market
  • Luxury
  • Professional

On basis of Distribution Channel

  • Brick and Mortar
    • Department Stores
    • Grocery Retailers
    • Health & Beauty Specialist Retailers
    • Direct Selling
  • Online or E-Commerce

On basis of Product Type

  • Toiletries
    • Bath Products
    • Deodorants
    • Skin Care
    • Hair Care
    • Teeth Care
  • Fragrances
  • Shaving Products
  • Make Up Products
  • Others

The online distribution channel segment is projected to hold dominant position in market, owing to high convenience offered to the consumers. Customers are referring the internet for grooming tips, which has resulted in a rise of grooming websites and blogs, which in turn is fueling growth of the market. The skin care segment is projected account for major market share along with shaving and make up products, owing to growing concerns regarding aesthetic appeal.

Global Grooming Products Market Outlook

  • Asia Pacific region has largest market in the global grooming products. Increasing urban population has contributed to growth of the market. Increasing number of local players offering grooming products at cheap rate are also fueling growth of the market. India and China are expected to be major markets in this region, owing to the large populations in these economies. According to International Monetary Fund, Asia Pacific region accounted for 50% of the world’s GDP and is projected to become a prime consumer hub for grooming products over the forecast period.
  • Market in North America and Europe is lucrative with less market players. Increased spending by the youth to cope up with global fashion trends is major driver for growth of the market. Germany, France, UK, and the USA are major players in the grooming products market. According to Cosmetics Europe, the personal care industry which included grooming products industry was valued at US$ 91 Million with Germany being the largest market in Europe.
  • The advent of male vanity and social media trends has augmented growth in the grooming products market in Latin America.
  • Middle East region has witness highest growth of halal grooming products i.e. products not tested on animals and free of alcohol. Skincare segment is projected to witness highest growth, owing to adverse temperature conditions in the region. UAE, Qatar, and Saudi Arabia are major players due to high disposable incomes of the population in these economies.

Key Developments:

For instance, in May 2019, Beiersdorf AG acquired sun care brand ‘Coppertone’ from Bayer for a value of US$ 550 million. This acquisition is expected to strengthen Beiersdorf AG’s sun care business in American market.

In September 2019, Beiersdorf AG launched new product skin care brand for tattooed skin named as ‘OSCAR&PAUL’. The new brand will be available in retail stores and at selected certified tattoo studios. This new product has helped Beiersdorf AG to increase its product portfolio in European market.

For instance, in July 2019, Colgate-Palmolive acquired Laboratoires Filorga Cosmétiques (Filorga) Skin Care Business for a value of US$ 1690 million. Filorga is a premium anti-aging skin care brand focused primarily on facial care. This acquisition is expected to strengthen Beiersdorf AG’s presence in anti-aging skin care business in global market.

In October 2017, Coty Inc. acquired grooming brands from Burberry including beauty luxury fragrances, cosmetics and skincare. This acquisition helped Coty Inc. to expand its product portfolio in European market.

For instance, in June 2016, L’Oreal Group launched new product hair care range under the range Garnier Ultra Blends made with natural ingredients in an effort to cash on the growing popularity of Ayurvedic products in India. This new product is expected to increase L’Oreal Group’s product portfolio in Indian market.

Snapdeal, a popular Indian online marketplace, revealed increased use of grooming products by men in their sales report. Face care, body care, and hair care were more popular among men than women according to the company. Major players operating the grooming products market include Beiersdorf AG, Colgate-Palmolive, Coty Inc, Energizer Holdings Inc., Johnson and Johnson, Koninklijke N.V., L’Oreal Group, and Mirato S.p.A


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users