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Phase-Xs | Biologics & Biosimilars | Coherent Market Insights

Kinesiology tape is an elastic adhesive tape used by geriatric and pediatric patients and athletes. These tapes are latex-free, water resistant, hypoallergenic, and wearable in nature. Kinesiology tape works by alleviating discomfort and facilitates lymphatic drainage by lifting the skin, which increases interstitial space, decreases inflammation, and reduces pressure. It offers support and stability to muscles and joints without hampering the body movement. These tapes can be used for a range of complications varying from headaches to foot problems.

Kinesiology Tape Market - Dynamics

Increasing use of Kinesiology tapes in pain management for geriatric patients is expected to lead to growth of the global Kinesiology tape market. Moreover, increasing sports activities, aerobics, and awareness regarding physiological disorders are major factors that are expected to boost growth of the market. Kinesiology tapes offer several therapeutic benefits such as decrease in swelling of knees and shoulder. Increasing incidents of minor injuries from sports activities that lead to muscle pain is also expected to contribute to the market growth. According to the World Health Organization 2018, worldwide around 20 to 50 million people suffered from non-fatal injuries annually.

Kinesiology Tape Market – Regional Insights

The global Kinesiology tape market is segregated regionally into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. North America accounts for the largest market share in the global Kinesiology tape market, owing to high prevalence of rheumatoid arthritis in the region. According to The National Center for Biotechnology Information’s (NCBI) report 2017, around 1.28 to 1.36 million people were diagnosed with rheumatoid arthritis during the period 2004 to 2014 in the U.S. Europe is expected to witness significant growth in the market over the forecast period, owing to high adoption of Kinesiology tape by healthcare practitioners and athletes. The Kinesiology Taping Association offers a certification training program for healthcare practitioners and around 80 countries have used Kinesiology tapes in London Games. Therefore, these factors and scenarios are expected to drive the global Kinesiology tape market growth.

Kinesiology Tape Market – Competitive Landscape

Major players operating in the global Kinesiology tape market include, RockTape, Star Micronics, KT Health, StrengthTape, Nitto Denko, Atex Medical Co. Ltd., DL Medical & Health Kinesiology Holding Corporation, Epson, Boca Systems, SportsTex, SpiderTech Inc., and Pyramid Technologies.

Key players in the market are focused on launching new products to enhance their market share. For instance, in 2017, KT Health launched three new products: KT RECOVERY Ice/Heat Massage Ball, KT PERFORMANCE+ Blister Prevention Tape, and KT PERFORMANCE+ Blister Treatment Patch for athlete recovery and performance.

Global Kinesiology Tape Market Taxonomy:

  • On the basis of product type, the global Kinesiology tape market is segmented into:
    • Precut Strips
    • Single Rolls
    • Bulk Rolls
    • Others
  • On the basis of application, the global Kinesiology tape market is segmented into:
    • Rehabilitation
    • Alignment
    • Pain Management
    • Others
  • On the basis of distribution channel, the global Kinesiology tape market is segmented into:
    • Hospital and Clinics
    • Rehabilitation Centers
    • Retail Pharmacies
    • Others
  • On the basis of region, the global Kinesiology tape market is segmented into:
    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • Middle East
    • Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users