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Massage pillow uses innovative technology such as deep kneading massage nodes and massage rollers to relieve tension and induce relaxation of the neck, back, and shoulder pain. Massage pillows mitigates fatigue and promotes blood circulation in the body. Massage pillows or cushions have heat features that provide gentle warmth with hot compression effects, which helps to relieve tension, pain, aches, and knots.

Market Dynamics

Massage pillow market is expected to propel during the forecast period, owing to increasing prevalence of medical disorders associated with neck and body pain. Severe long-term disability related to neck pain leads to osteoarthritis, congenital torticollis, spondylosis, and degenerative disc disease.

Rising geriatric population prone to orthopedic problems across the world, is predicted to increase demand for massage pillows and other orthopedic solutions. The effects of aging include conditions such as weakening of bones & muscles and lowering bone density, which is noticeable among people belonging to 45 and above age groups. The problems become acute by the age of 65 years. Subsequently, mounting the demand for orthopedic solutions including massage pillows or cushions. According to a report published by Population Reference Bureau (PRB) in August 2018, 82 countries will have at least 20.0% of their population aging 65 and above by 2050.

Market Outlook

Massage pillow market is segregated into hyperthermia and other massage pillows, on the basis of product type. Other types of massage pillow include kneading, heated, and shiatsu pillows.

Based on application, the market is divided in the sedentary population, housework population, and others. Wherein other applications consist of pillows to be used in car seats and hospitals for patient care. Moreover, massage pillows or cushions find its applications in wellness, physical therapy/ athletic training, and spas centers.

Growing aging population in countries such as Japan is expected to drive demand for massage pillow in Asia Pacific. In 2017, Asia Pacific held the largest share in the overall revenues generated by the global massage pillow industry. According to the Population Reference Bureau report in 2018, by 2050, Japan’s population aging over 65 years is expected to contribute 36.0% (one-third) of the total population.

Key Players

Global massage pillow market is highly fragmented in nature with the presence of a huge number of small and large players operating in the industry. Walgreen, Xiamen Wellness Technology Co., Ltd, Winning Health Industrial Co. Limited, Medisana GmbH, and Beurer are few of the major players functioning in the massage pillow market.

Market Taxonomy

On the basis of product type, the global massage pillow market is segmented into:

  • With Hyperthermia 
  • Others (Kneading, Heated, and Shiatsu)

On the basis of application, the global massage pillow market is segmented into:

  • Sedentary population 
  • Housework people 
  • Other (Travelers and Hospitals)

On the basis of region, the global massage pillow market is segmented into:

  • North America
    • S.
    • Canada
  • Europe
    • K.
    • Germany
    • Italy
    • France
    • Russia
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • North Africa
    • Central Africa
    • South Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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