Mayonnaise is usually a mix of egg yolk and vegetable oil, among other ingredients. However, rising awareness about health benefits associated with vegetarian food is expected to increase demand for eggless mayonnaise over the forecast period. Health benefits offered by mayonnaise include high vitamin content such as vitamin A, D, E, and K, which is expected to facilitate growth of the market over the forecast period.

Market Dynamics:

  • Rapid urbanization and increasing female workforce has led to growing demand for ready-to-eat products. For instance, according to the World Bank, in 2014, women accounted for 38.95% of the global labor force, which increased to reach 39.09% in 2017.
  • Furthermore, the health benefits of mayonnaise such as presence of omega-3 and vitamin E reduce risk of heart disease. Other benefits of vitamin E include reduction of strokes, absorbing nutrients, and balancing blood circulation in the body.
  • However, excessive intake of mayonnaise can lead to health issues such as headache, nausea, and weakness, due to presence of processed ingredients in mayonnaise. This is expected to hamper growth of the global mayonnaise market over the forecast period.

Market Outlook:

  • Major mayonnaise manufacturers are focusing on strategies such as product launches, in order to expand their product portfolio and consumer base. For instance, in March 2019, the Kraft Heinz Company launched two new mayonnaise-based sauces; Heinz Mayocue, and Heinz Mayomust, which are a mix of mayonnaise, barbecue sauce and mustard sauce. This launch is expected to help the company expand its customer base and strengthen its position in the market.
  • Moreover, in 2016, McCormick & Company, Inc. launched new products in its mayonnaise range which included flavors such as JALAPENO MAYONESA, AND CHIPOTLE MAYONESA. The objective of this launch was to cater to increasing demand for mayonnaise in the U.S.

Key players:

  • Key players operating in the global mayonnaise market include Nestlé SA, Ajinomoto Co., Inc., McCormick & Company, Inc., Kraft Heinz Company, Unilever, Kewpie Corporation, Sauer Brands, Inc. (Duke's Mayonnaise), Kensinton & Sons, LLC, Spectrum Organic Products, LLC, Woodstock Foods, and others.

Market Taxonomy:

On the basis of product type, the global mayonnaise market is segmented into:

  • Plain
  • Flavored

On the basis of category, the global mayonnaise market is segmented into:

  • Egg Mayonnaise
  • Eggless Mayonnaise

On the basis of distribution channels, the global mayonnaise market is segmented into:

  • B2B (Business to Business)
  • B2C (Business to Consumer)
    • Hypermarkets & Supermarkets
    • Departmental Stores & Convenience Stores
    • Online Stores

On the basis of region, the global mayonnaise market is segmented into:

  • North America
    • U.S.
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa
    • Middle East
    • Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users