Mechanical keyboard is a device with switches that are operated by combination of springs, housing, and stem. Mechanical keyboards use various switches. 'Clicky', 'Tactile' and 'Linear' are commonly used words for switches, which indicates specific properties of switches. These words are used to describe how a key switch should work. There are four types of switches, commonly used in mechanical keyboard including Buckling Spring, Cherry MX, Topre Capacitive RD, and Cherry MX. These switches used in mechanical keyboards are expected to increase efficiency for typing. Mechanical keyboard permits the replacement and removal of keycap, which are located above the switches. Furthermore, mechanical keyboard have a longer lifespan as compared to membrane keyboard due to this advantages use of mechanical keyboard has been increases among consumers.

Driving factors of mechanical keyboard market

The recent past has witnessed increasing usage of computers and laptops across various industries, in order to improve efficiency of the work. For instance, according to report by Census Bureau, 78% of computers and laptops were used for industrial sector, in 2015s. Computer manufacturers prefer mechanical keyboards over membrane keyboard as these are more durable and provide better typing experience. Moreover, mechanical keyboards have longer lifespan and provide the same experience throughout its lifespan. Mechanical keys have high stability and hence are increasing been used, which is expected to be a major factor for growth of the mechanical keyboard market.

Another major driving factor for growth of the mechanical keyboard market is its rising popularity among writers and programmers that require such devices. These devices provide best precision in gaming, which has led to increased adoption of mechanical keyboards among gamers. According to report by UK’s games and Interactive Entertainment (UKIE), PC games market will increase 51.0% from 2015 to US$ 443.68 million by 2020. The HyperX Alloy Elite Mechanical Gaming Keyboard is a popular and preferable keyboard for gamers. It has unique light bar and dynamic lighting effects, which gives best aesthetic effect to keyboard.

High cost of mechanical keyboard is one of the major restraints for growth of the mechanical keyboard market. Although, mechanical keyboard offers high stability, the weight of it is high to maintain this stability. Therefore, it becomes difficult to carry it around, which could be a major factor negatively impacting growth of the market. Moreover, rising use of gadgets such as mobile and tablets inhibits the growth of mechanical keyboard market, as these gadgets have touchscreen instead of keyboard for typing and gaming. Also, availability of various substitutes for mechanical keyboards such as mouse, which is multi-functional and joysticks for gaming purpose could also adversely affect growth of mechanical keyboard market.

Regional analysis of mechanical keyboard market

On the basis of geography, the global mechanical keyboard market size is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America accounted for the largest market share in the mechanical keyboard market in 2016. This is owing to increasing use of computers in the growing corporate sector. For instance, according to report by European Center for International Political Economy (ECIPE) Group members used their funds to start 116,000 businesses between 2013 and 2015. Most of the work of consumers is dependent on computers such as programming, typing, and others. According to report by Information Technology and Innovation Foundation (ITIF), in the U.S. the economy would add 1.4 million computing jobs by 2020.

Europe is the second-largest market in mechanical keyboard following North America in year 2017, owing to increasing use of computers for gaming purpose. Increasing popularity of pc games has led to high use of mechanical keyboard as it provides enhanced gaming experience. For instance, according to report by The Organization for Economic Co-operation and Development (OECD), in Europe total personal computer games revenue increased to US$ 3.27billion in 2015, which is equivalent to 4.5% increase over previous year.

Key players in Mechanical Keyboard Market

Major players operating in the global mechanical keyboard market include Razer Inc., Corsair Components Inc., Cherry, Trantek Electronics Co. Ltd., Rapoo Corporation, OMRON Corporation, Rantek Electronics Co., Ltd., Huizhou Greetech Electronics Co. Ltd., Dell Inc., and Lenovo Group Ltd.

Segmentation of Mechanical Keyboard Market

The market for mechanical keyboards is segmented on the basis of product type, technology, application, and regions

On the basis product type

  • Linear Switches
  • Tactile Non-Clicky Switches
  • Clicky Switches

On the basis of technology

  • Wired Mechanical Keyboards
  • Wireless Mechanical keyboards

On the basis of application

  • Computer Games
  • Large Scale Typing
  • Others

On the basis of region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users