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Medical adherence refers to compliance of a patient to the prescribed medications with recommended dosage and stipulated time. Medical non-adherence can lead to serious complications. Lack of awareness among the populace is a major problem leading to health problems that can be easily avoided through proper medical adherence.

As per stats published in 2016 by America Heart Association Inc., around 3 out 4 people in the U.S. do not take their medications as directed, which leads to around 125,000 fatalities each year.

There are several reasons leading to medical non-adherence, the most prominent of them being forgetfulness about taking medication on time, non-affordability of medicines, and lack of awareness about the importance of taking medication in a timely manner.

According to the stats of the Million Hearts, out of 100 prescriptions written only 50-70 are received at the pharmacy, and 48-66 purchase the prescribed medication. Out of these only 25-30 takes their medications properly and around only 15-20 refill the medications as prescribed (data based on study conducted in the year 2009).

The clinicians/healthcare professionals have to take efforts to reduce the percentage of medical non-adherence. They have to encourage the patient to take medicines on time and also they have to write medical prescription instructions clearly and have to explain them to the patient. Also, doctors have to reinforce the patient verbally to take medications as prescribed and have to explain the benefits and losses of medical adherence. Also, by keeping continuous communication with patient doctors can identify the fear or problems behind the non-adherence of medication and can solve them. The doctors have to explain the importance of medicines in simple (non-medical) language, so the patient can understand the instructions easily and can remember it. Also, by keeping follow-up of patient doctor can address the issue regarding non-adherence of medications also it helps to maintain a healthy relation with patient. The segmentation of medical adherence market is done on based on the assessment method and geography.

Medical adherence market taxonomy:

Global Medical Adherence Market by Method of Assessment

  • Direct
  • Indirect

Medical adherence can be improved by following some assessment methods - direct method and indirect method. Direct observation, measurement of biological markers and measurement of the medicines/metabolite in blood comes under direct assessment method while indirect assessment method behavior or physiological markers assessment, self-reporting through surveys, interviews, through secondary data and by electronic monitoring such as using some mobile apps or by e-pills are indirect methods of measuring medical adherence.

Global Medical Adherence Market by Geography

  • North America
  • Europe
  • APAC
  • Latin America
  • Middle East
  • Africa

Initiative from healthcare organizations and emerging technologies in this field will help medical adherence market to grow in future

As per the data of American Heart Association, in U.S. around US$ 290 billion is spent on medication non-adherence yearly, which is avoidable. Also, between 1999 and 2010, around 543,000 stroke survivals reported that they are facing higher cost for health care due to their medication non-adherence. In the global medical adherence market North America holds the largest share, followed by Europe. Also, the continuous growth observed in APAC region in last few years.

There are so many reasons behind medical non-adherence but all this are avoidable. Also, some barriers present in medical adherence market are towing to complex drug therapies patient could not understand the treatment and importance of drug. Also, it helps to develop anxiety about the medications. Fragmentation of healthcare system is causing to increase the communication gap in between patient and doctor. The poor communication in between medication provider and patient, some unintentional facts like forgetfulness of any patient and some socioeconomic factors such as high cost of the medicines and illiteracy of people are the barriers for medical adherence market.

Medical adherence program have high potential to reduce the healthcare cost by improving health outcomes, it only needs to follow some implementations and patient engagement program. Improvement of adherence program will help to grow the medical adherence market.


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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