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Multi-channel network (MCN) are organizations that work with various video platforms. It manages and provides services to a portfolio of video-sharing platforms such as YouTube. It often helps content creators in areas including product, programming, cross-promotion, partner management, digital rights management, sales, and audience development in exchange for a percentage of ad revenue from these channels. Furthermore, MCNs aid content creators in providing different ways to optimize video content to increase audience engagement on these channels.. Moreover, MCN helps the channel to increase its audience base and maximize its revenue and performance.

Driving Factors for Growth of the Multi-Channel Network Market

Increasing number of internet users is a major factor driving growth of the multi-channel network market. This is owing to increasing use of video platforms and social media platforms such as YouTube, IBM Cloud Video, Amazon Prime, Wistia, Netflix, and others. Furthermore, viewing habits of video consumers have changed as number of viewers watching videos online has increasing substantially. For instance, according to a report by Internet Assigned Number Authority (IANA), the number of internet users worldwide increased to 3.38 billion in 2016 from 3.25 billion in 2015. Several users create their own videos to share their interests such as cooking, dance, beauty, gaming, and others on various video-sharing platforms, which in turn has increased the number of online videos. The contents of a video can be anything that creators want to share with viewers such as news, comedy, and sport. Moreover, increasing revenue of video platform channels drive growth of the MCN market, owing to growing popularity of these channel among viewers. For instance, according to a report by National Research Council Canada (NRCC), in the U.S., the net revenue of YouTube was US$ 2.50 billion in 2016 and increased to US$ 2.80 billion in 2017. MCN offers various benefits such as production & editing facilities, marketing & promotion, live events & merchandise, copyrights, license for videos, video creation & publishing tools, and others that assist creators to increase their audience base. Moreover, multi-channel marketing strategies keep customer satisfied by giving them the option of when and where to spend their time and money.

However, high investments, complexity in integration on video platforms, and increasing cyber security threats are some of the major factors retraining growth of the multi-channel network market.

Regional Analysis of Multi-Channel Network Market

On the basis of geography, the global multi-channel network market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America held dominant position in the multi-channel network market in 2017. This is owing to high presence of key content creators and service providers of MCN such as Machinima, Inc., Fullscreen, Inc., Warner Music, Inc., Universal Music Group, Inc., and others in the region. Furthermore, countries in North America such as the U.S. and Canada, show significant growth opportunities due to increase in number of online video viewers.

Asia Pacific is expected to witness substantial growth in the MCN market during the forecast period, owing to increasing internet users and growing popularity of video platforms. According to the statistics published by Internet and Mobile Association of India (IAMAI) internet users in India reached to 471 million in 2017 up from 432 million in 2016. Such increasing number of internet users and high preference of video platforms is driving growth of the multi-channel network market over the forecast period.    

Key players in Multi-channel Network Market

Key players operating in the multi-channel network market include, Machinima, Inc., Maker Studios, Inc., Fullscreen, Inc., Culture Machine Media Pvt. Ltd, Qyuki Digital Media Private Limited, Vevo LLC, ZEFR, Inc., Warner Music, Inc., Universal Music Group, Inc., Warner Bros. Entertainment Inc., and The Orchard Enterprises, Inc.

Segmentation of the Multi-channel Network Market

Multi-channel market is segmented on the basis of services and tools, application, and region.

On the basis of services and tools:

  • Monetization Assistance
  • Cross Promotion
  • Production & Editing Tools
  • Funding
  • Digital Rights Management

On the basis of application:

  • BFSI(Banking, Financial Service and Insurance)
  • Telecommunication
  • Media & Entertainment
  • TV Broadcasting
  • Information Technology

On the basis of region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users