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Oat drink is a type of beverage prepared by mixing oat cereals with water and vegetable oil. Oat drink is available in various flavors such as chocolate, mango or orange to add to its taste. It can be added to coffee or in preparation of smoothies or muffins to enhance their nutritional value. Oat drink is gaining popularity, as it is a healthy alternative to dairy milk for individuals who are lactose intolerant.

Market Dynamics:

  • Oat drink is a good source of calcium, proteins, fibers, and vitamins and it does not have any added sugar. Therefore, oat drink is considered as a healthy beverage for individuals suffering from diabetes or cardio vascular diseases (CVD), which is a leading cause of death, globally.
  • According to the factsheet released by the World Health Organization (WHO) for CVD in May 2017, it was estimated that 17.9 million people died due to CVDs in 2016, which represented 31% of all the global deaths. Reducing consumption of saturated fats is necessary to maintain normal blood cholesterol levels, thereby preventing occurrence of CVD. Oats are naturally low in saturated fats and therefore, increased demand for food products containing oats from individuals suffering from CVD is expected to drive growth of the market.

Market Outlook: 

  • Asia Pacific is expected to witness rapid growth in the global oat drink market over the forecast period, owing to growing beverage industry in emerging economies such as India. According to the India Brand Equity Foundation (IBEF) report on Agricultural and Allied Industries, November 2018, investment deals in Beverages & Breweries sector in India increased to US$ 81 billion in 2018 from US$ 19 in 2017, which in turn is expected to boost growth of the beverage industry in India.
  • Growth of beverage industry is expected to propel demand for oat drink, as it is a nutritional and healthy alternative to the consumers over other artificially sweetened and aerated beverages

Key players:

  • Key players operating in the global oat drink market include Oatly AB, Alpro, Rude Health, LIMA, Hain Daniels (Brand Dream), Innocent Drinks, Pureharvest, and Drinks Brokers Ltd.

Key developments:

  • In October 2019,OATH Drinks launched OATH Organic Oat Milk containing plant protein in four flavors including Matcha Chai, Indian Rose, Golden Turmeric and Double Chocolate.
  • In December 2019, Nestle S.A., food and drink company, launched GoodNes, an oat milk drink containing pea protein.
  • In January 2020, DuClaw Brewing Co., a beer manufacturer, launched limited edition beer containing oat milk including PastryArchy Oat Milk Stout and Oatshake Double IPA.
  • In November 2019, Chobani, a manufacturer of Greek yoghurts expanded its product portfolio by launching new products including oat milk.
  • In January 2020, Starbucks Corporation, a coffee house chain, launched Oatmilk Honey Lattein states such as in Illinois, Iowa, Michigan, Indiana, Missouri, Minnesota and Wisconsin in the U.S.

Market Taxonomy:

On the basis of flavor, the global oat drink market is segmented into:

  • Coffee
  • Chocolate
  • Strawberry
  • Mango
  • Orange
  • Lemon

On the basis of distribution channel, the global oat drink market is segmented into:

  • Supermarket
  • Hypermarket
  • Convenience Stores
  • Specialty Stores
  • Online Stores

On the basis of region, the global oat drink market is segmented into:

  • North America
    • U.S.
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users