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Online fashion retailing is a process in which customers can search, select, and purchase fashion products, services, and information over the internet. Fashion products include, cloths, cosmetics, jewelry, footwear, and bags and accessories.

Factors Driving Growth of the Global Online Fashion Retail Market

Increasing use of mobile applications is a major factor propelling growth of the online fashion retail market. Mobile apps offer important features such as smart filters, latest trend news, virtual trial room, offers and deals, which help consumers to search products of their choice.  Moreover, smartphones are an ideal platform for retailers to directly sell products to consumers. Therefore, increasing sells of smartphones is expected to drive the market growth. According to Coherent Market Insights’ analysis, around 134 million smartphones were sold across India in 2017. Social media also plays an important role in growth of the online fashion retail market. According to Coherent Market Insights’ analysis, in 2018 over 200 million Instagram users worldwide follow at least one fashion account and in the U.K., 45% of Instagram users follow fashion accounts.

Furthermore, growing e-commerce industry is expected to drive growth of the online fashion retail market. According to Coherent Market Insights’ analysis, the total number of online transactions in India was 200 million in 2017 and is expected to increase by 65% by 2020. According to the same source, 60 million of the 200 million transactions in 2017 belonged to online fashion shoppers and it is projected to reach 120 million by 2020.

Moreover, increasing focus of online fashion retailers towards offering consultation and customer services is also expected to boost the market growth. For example, Amazon offers information about how to correctly measure body circumference and how to correctly interpret size charts. Increasing adoption of computer-aided graphic technologies and chatting platforms is also expected to boost the online fashion retail market growth. Technologies such as three dimensional effects (3D), Augmented Reality (AR) and Virtual Reality (VR)  help in better presentation of products on various online platforms.

Online Fashion Retail Market: Regional Insight

On the basis of region, online fashion retail market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. Asia Pacific is expected to witness significant growth in the online fashion retail market during the forecast period. India is expected to witness significant growth in the market, owing to growing e-commerce market and increasing use of smartphones. According to India Brand Equity Foundation (IBEF), e-commerce market in India is expected to reach US$ 200 billion by 2026, from US$ 38.5 billion in 2017.

Key players in the global online fashion retail market

Key players operating in the global online fashion retail market include, Amazon, Flipkart, Paytm mall,  Snapdeal, Jabong, Yepme, Myntra,, 99labels,, American Swan, Naaptol, Fabindia, FashionandYou, Fetise, HomeShop18, KOOVS, Limeroad,,, ShoppersStop, Shopping.indiatimes, Shopping.rediff, Styletag, Stylista, and Yebhi.

Online Fashion Retail Market: Taxonomy

By Product Type

  • Cloths
  • Footwear
  • Jewelry
  • Cosmetics
  • Bags and Accessories

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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