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Masking tapes are used in paint industry to provide perfect and sharp edges. Masking tape is preferred for both indoors and outdoors use, owing to its easy to use property, perfect finish, and easy removal without residue even from delicate surfaces. Multi-surface performance, easy unwind, and good adhesion are some of important factors to be considered while selecting painting masking tapes.

The paint or coating system, the nature of application, service temperature, adhesives used, and type of backing material determine the properties of masking tapes. Paints and coatings sector is one of the most heavily regulated industries in the world. For instance, as per the draft notification issued on April 8, 2016, by Indian Ministry of Environment, Forest and Climate Change on lead control regulations in household and decorative paints, restricted the lead content up to 90 ppm (internationally accepted standards for all kinds of paints).

Market Dynamics

  • Major driver for growth of the painting masking tapes is a growing paints and coating industry. According to World Bank, the market for paints in India is expected to grow 1.5 times to 2 times GDP growth rate in the next five years i.e. from 2016 to 2021. According to Berger Paints India Limited, 2018, around 75% of industry turnover is contributed by decorative paints and remaining 25% is of industrial paint. This industrial paint segment is comprises automotive, protective, and powder coatings.
  • The Asia Pacific is projected to be the fastest growing region in coatings market and it is estimated to account for the largest share of the global demand by 2020. China, India, and South Korea have witnessed significant growth in construction sector, which in turn is propelling demand for masking tapes in the Asia pacific. Increasing growth of the global construction industry is contributing to positive impacts on the growth of painting masking tapes market.
  • Uses of masking tapes vary from wet painting, spray painting, stenciling, sandblasting to high temperature applications such as printed circuit board manufacture and powder coating. Furthermore, they are handy in decline and restoration projects for building containments, labeling, hanging temporary signs, and bundling.

Market Outlook

  • Painting masking tapes are important component in the paints and coatings industry. According to American Coatings Association, in 2017, the U.S. market accounted for 20% of US$ 149 billion global paints and coatings shipments value.
  • The key backing material used for these tapes are foam, paper, plastic, foil and fibers. Although rubber adhesives are widely used, silicone adhesives are preferred when temperature is above 160°C.
  • Increasing automotive manufacturing and metal production activities are expected to propel demand for painting masking tapes. Car customization is one of the mega trends in automotive industry. Increasing adoption of second cars is propelling demand for masking tapes in customization of a vehicle. Increasing sales of automobiles due to increasing disposable income is expected to drive growth of the market.
  • Demand for interior and exterior paints and coatings of an aircraft is high, owing to cargo traffic and international trade. Rising aerospace industry is another growth driver for painting masking tapes demand.

Key players in Global Painting Masking Tapes Market

  • Key players operating in global painting masking tapes include Advance Tapes International Ltd., Shurtape Technologies LLC, Beiersdorf Aktiengesellschaft, Bolex (Shenzhen) Adhesive Products Co. Ltd., Intertape Polymer Group, Inc., Scapa Group PLC, Saint-Gobain Performance Plastics Corporation, Nitto Denko Corporation, Berry Global, and 3M Company.
  • Key developments in masking tape are further fueling growth of the masking tapes industry. For instance, filmic tapes are preferred when precise masking is critical hence also called as fine-line tapes. Cloth masking tapes are efficient at extreme temperatures and climatic conditions.
  • 3M high performance green masking tape withstands temperature up to 250°F for 30 minutes, offers superior adhesion to glass, metal, plastic and rubber and creates super sharp paint lines. Green color improves the visibility and accuracy during paint masking.
  • Several manufacturers are focused on development of products, which offer clean finish and robust adhesion properties.

Market Taxonomy

On the basis of backing material, the global painting masking tapes market is segmented into:

  • Foam
  • Paper
  • Plastic
  • Foil
  • Fiber

On the basis of adhesive type, the global painting masking tapes market is segmented into:

  • Silicon-based
  • Acrylic-based
  • Rubber-based

On the basis of end-use industry, the global painting masking tapes market is segmented into:

  • Automotive
  • Building and construction
  • Aerospace
  • Industrial
  • Others

On the basis of region, the global painting masking tapes market is segmented into:

  • North America
  • South America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users