Paper is a thin material produced by pressing cellulose pulp together, which might be derived from rags, wood, or grasses. After pressing they are dried into flexible sheets, which then is used for writing, packaging, cleaning, and printing. Paper is majorly used for writing to note down thoughts, historical events, etc. Packaging is a process, in which different types of products are protected for sale, storage, transportation, distribution, etc. The packaging industry includes various applications including transportation, logistics, end-use, warehousing, etc. Materials such as paper, aluminum, plastics are used for packaging. However, in the recent past, the paper has replaced plastic in packaging industry gradually, owing to increasing environmental concerns. Moreover, there are a variety of options available in paper packagings such as green packaging, high-performance films, and more.

Market Outlook

Global paper and packaging market size was valued at US$ 175.05 billion in 2017, and is expected to exhibit a CAGR of 4.84% during the forecast period (2019-2027). Increasing demand for paper packaging among consumers is expected to boost the market growth in the near future. Furthermore, growing awareness regarding sustainable packaging is expected to boost the demand for paper packing and subsequently support growth of the market during the forecast period. High-performance, eco-friendly paper packaging introduced by MWV Rigesa in 2014, offers damage-resistance packaging, which has reduced greenhouse gas emissions by 10%. Paper packaging offers sustainable, lightweight packaging, which can easily be crafter, molded and cut. Mover, the food and beverage industry is opting for paper and paperboard packaging, owing to a huge range of applications. This is expected to increase the demand for paper packaging and thereby, boost the market growth during the forecast period. Moreover, flexible packaging has found applications in various industries, as it possesses the best qualities of aluminum foil, paper, and plastic.

However, the inability of paper packaging to store heavy materials is expected to hinder the demand for paper packaging and subsequently restrain the global paper and packaging market growth.

Market Regional Analysis

Asia Pacific is expected to hold significant market share in the global paper and packaging market during the forecast period. This is owing to increasing demand for packaged food and personal care products from emerging economies such as India and China. Moreover, North America and Europe are expected to hold significant market share, owing to recycling capabilities in developed economies such as the U.S., U.K.

Market Players

Major players operating in the global paper and packaging market include Mondi Group, International Paper, Packaging Corp. of America, Sappi Limited, ITC Limited, Smurfit Kappa Group Plc, and Amcor Limited.

Key Developments

  • Key players are adopting in-organic growth strategies such as new product launch and product development in order to gain market share in the global paper packaging market. For instance, in March 2019, Nestle S.A. launched first natural paper packaging variety ‘nesquik’ in Europe. The material is used in the new packaging is a plastic free and recyclable. The nesquik contains major five ingredients such as sugar cane, cocoa, emulsifier (soya lecithin), natural flavors and cinnamon.
  • In 2018, Dalehead Foods, a division of Tulip introduced eco-friendly paper board packaging in the U.K. fresh protein market. The new packaging solution is available on the three new ready-to-eat turkey meats in Waitrose stores nationwide. The new brand is used on the waitrose’s brand new product such as Rosemary, Lemon and Garlic free range turkey breast, honey and mustard free range turkey breast, butter roasted free range turkey breast, etc.
  • In July, 2019, Tetra pak carton packaging company launched first paper straws for beverages products in Europe.  The company has developed this bio-degradable straw to support industrial collaborations on the alternatives to single use of plastic straw.
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Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users