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Printing Machine are devices used for reproducing text and images using a template. Printing Machines are used by the publishing companies to print various documents in large and commercial volumes. These machines use the simple mechanism of applying pressure to a thoroughly inked moulded surface resting on the designated cloth of paper. The development of printing machines has made for printing of books, newspapers, magazines, and other such reading materials in huge numbers. Printing plays an important role in the promotion of literature. For instance, according to World Association of Newspapers and News Publishers (WAN-IFRA) 2017 facts report, it is estimated that daily 2.7 billion of the world’s population around the world reads a newspaper in printed format. Growing packaging industry and increasing demand for advance graphics in packaging industry are major driving factors for growth of the printing machine market, globally. For instance, according to the Coherent Market Insights analysis, it is estimated that India packaging industry is expected to grow with a CAGR of 18 percent over the forecast period (2015-2020).  Furthermore, increasing e-commerce industry is become one of the major driving factor for packaging market growth, which parallel accelerated the demand for printing machine. For instance, according to the Indian brand equity foundation, in 2016, the India e-commerce industry generated the revenue of US$ 15 billion and is expected to reach US$ 64 billion 2020, with a CAGR of 44.8 percent over the forecast period 2016 – 2020.   

Offset printing process used in majority of the printing applications is driving the printing machine market growth

The offset printing process is the most common form of printing method used for many applications such as book notes, packaging, marketing material etc. If anything needs to be printed it can be done with the help Offset Printing. This printing technique is used for newspapers, books, legal forms, and documents, magazines, brochures, business cards, letterhead, catalogues, booklets, business forms, flyers, brochures, calendars, invitations, packaging industry, and much more. Offset printing process is often used in combination with lithographic printing. In offset-lithography, the paper does not come into direct contact with the printing plate. Instead, the image is transferred to a rubber roller. The process produces prints with rich, smooth solids without the streaking found in lesser quality prints. This printing method is very suitable for print media. Thus, offset printing is more widely used for printing purpose and hence it is expected that market for offset lithography printers will be majorly driven by growth in the printed media sector.

Majority of the population worldwide is indulging in reading activities on a daily basis such as newspaper, magazines, books or comics. Although these forms of reading materials are widely used by many people, the growth of digitalization is likely to impact the growth of print machine market. For instance, according to World Association of Newspapers and News Publishers (WAN-IFRA) 2017 facts report, digital advertising revenue reached to US$ 9588 million in 2016, up from US$ 9110 million in 2015, observing an increase of 32 percent in past five years. This increases the challenges faced by publishers. Increasing penetration of digital data or reading materials such as subscribing to online news websites, e-books etc. is likely to hamper growth of the printing market.

Printing Machine Market: Regional Insight

On the basis of region, the printing machine market is segmented in to North America, Europe, Asia Pacific, Latin America, The Middle East, and Africa.

Asia Pacific is the major contributor in the Printing machine market growth, owing to growing print markets in this region.  In 2016, daily print newspaper circulation in Asia increased by 8.80 percent over one year and 40.10 percent over five years’ time span. Moreover, according to the March 2017, updates by India Brand Equity Foundation (IBEF), in India print media contributes to a significant portion of the total advertising revenue, accounting for almost 41.2%. Thus, increasing adoption of printed media in Asia Pacific region is propelling demand for printing machine market, which in turn is expected to account for considerable market share throughout the forecast period.

Printing Machine Market: Competitive Insight

Some of the key players operating in the printing machine market are Advanced Vision Technology Ltd., Agfa Graphics, Bobst, Dover Corp., Eastman Kodak Company Goss International Americas, LLC. MITSUBISHI Heavy Industries LTD., MINO Group Co. LTD., MISHIMA Co. LTD., and Sakurai Graphics Systems Corporation.

Printing Machine Market: Taxonomy

By Product Type:

  • Offset Lithography
  • Flexography
  • Digital Printing
  • Gravure
  • Screen Printing

By End User:

  • Commercial
  • Publication
  • Packaging

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East
  • Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users