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The global PVOH films market size is projected to exhibit significant growth in the next few years, and grow at a CAGR of 4.1% over the forecast period (2019 - 2027).

Market Overview

PVOH, also known as polyvinyl alcohol, PVA, or vinyl alcohol, is a colourless and odorless water-soluble, synthetic polymer present in the form of granules or powder. It is derived through the process of hydroxylation from polyvinyl acetate. Owing to properties such as water solubility, film-forming, resistance to grease, oil, and solvents, as well as flexibility, high tensile strength, and aroma and oxygen barring properties, and biodegradability, PVOH finds major industrial application in manufacturing and packaging of LCD panels, sunglasses, lenses, household appliances, as well as packaging of pigments, chemicals, dyes, and bleaches. It is also used in the chemical and agriculture industries for packaging of harmful pesticides and herbicides, and in the food industry for packaging of products such as chocolate and coffee.

Market Dynamics

The Food and Drug Administration has approved PVOH films for close contact with eatables, owing to the substance’s non-toxicity and biocompatibility which doesn’t produce any harmful side-effects upon consumption. In addition to these advantages, PVOH is highly resistant to solvents and oils, which has led to the FDA considering it suitable for various packaging applications such as detergents, soluble laundry bags, agricultural chemicals, pharmaceuticals, and films for other toxic chemicals. Improving standard of living across the world as a result of favourable disposable income, and hygiene consciousness among the world population is expected to generate considerable demand for detergents and laundry sacks which are manufactured using PVOH films. Increase in demand for packaging of agrochemicals such as insecticides, pesticides, herbicides and fertilizers is also projected to drive growth of the global PVOH films market.

PVA films used for manufacturing polarizer films for LCD panels, sunglasses, and lenses are expected to account for the highest market share owing to a high amount of polarizer production around the world. Application of polyvinyl alcohol in the pharmaceutical industry is also significant as it is used as a coating for capsules and drugs. It is worth noting, however, that pharmaceutical application of PVOH has been limited owing to stricter regulations placed on food and drug manufacturing.

Market Outlook

North America, Asia Pacific, and Europe are the largest markets for PVOH films, with Asia Pacific accounting for maximum production, and North America emerging as the largest consumer market for PVOH films. Asia Pacific is estimated to be the fastest growing market as a result of rapid industrialization and growing demand for PVOH from the packaging and agricultural sectors. Increasing demand from emerging economies in the region such as China, India, Malaysia, and Taiwan is expected to contribute to the overall growth of the market in the region. High demand for PVOH in detergents, food packaging, and healthcare products is propelling growth of the PVOH films market in the North America region. Countries such as U.S. and Canada are projected to account for major market share in the near future. Growth of the building sector, as well as food packaging industry in Europe will result in a significant demand for PVOH films from the region. Other regions such as Africa, Latin America, and Africa are also expected to emerge as key contributors to the overall growth of the global PVOH films market.

Key Players

Some of the prominent players in the global PVOH market include The Nippon Synthetic Chemical Industry Co., Ltd., Kuraray Co. Ltd., The Dow Chemical Company, Celanese Corporation, and Wacker Chemie AG.

Key Developments

Key players are focusing on providing latest and advanced technology and new product launches in order to build its position in the global PVOH films market. For instance, Ecosol is a biodegradable, water soluble, polyvinyl alcohol (PVOH) film which is suited for different packaging applications include cleaners, detergents, pigments, concrete additives, agricultural products, water treatment products, laundry bags, etc. This new polyvinyl alcohol (PVOH) film provide a safe, convenient, and economical solution for the consumer.

In March 2019, the study was done by Y. Liu et al.  to develop the active food packaging materials which has antioxidant and antibacterial properties. In this study, the biodegradable films were made with different composite material contains tea polyphenols (TP) and polyvinyl alcohol (PVA). Polyvinyl alcohol is a synthetic alcohol polymer which is water soluble and used as barrier layer for paper packaging films such as PET used in plastic bottles packaging.


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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