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A smart beacon is a proximity device, which transmits a signal with the help of Bluetooth low energy proximity sensing technology by using compatible application or operating system. When a smartphone or tablet is in the beacon’s range, it detect the physical location of the device and tracks customer, then triggers allocation based notification on the device. For example, smart beacons are used in brick and mortar retail stores for mobile commerce to send notification regarding special offers to the customers.

iBeacon and Eddystone are two most significant protocols used in smart beacon. iBeacon is developed by Apple, Inc. and is iOS compatible. iBeacon functions in iPhones and iPads. For instance, in 2013 Apple, Inc. activated iBeacon across 254 stores in the U.S. Eddystone was launched by Google LLC in 2015 and it is now highly adopted in the market. It is specially developed for Android users.

According to Coherent Market Insights’ analysis, smart beacons generated around US$ 4 Billion in offline retail sales as of 2016, and is expected to exhibit significant growth by 2025.

Eddystone standard segment is expected to hold largest market share in the global smart beacon market by 2025

iBeacon standard accounted for the largest market share in the global smart beacon market in 2016, though, the Eddystone segment is expected to witness growth at a significant rate and is forecast to dominate the market over the forecast period. This is owing to Eddystone offering extended functionality beyond iBeacon. Eddystone has four packets as a part of Bluetooth connectivity signal, including Eddystone-UID, Eddystone-URL, Eddystone-TLM, and Eddystone-EID. These features aid in providing more accuracy in performance than iBeacon. Eddystone can guide customers by providing most relevant information based on their behavior, choice, priority, location, and buying habits.

For instance, when a consumer passes any store in a mall, they will get information regarding offers and other information. Eddystone has the ability to entirely automate the communication from physical movement to modified, location, and profile-based notification. Therefore, Eddystone segment is expected to increase at the highest CAGR over the forecast period.

Smart Beacon Market Taxonomy

On the basis of beacon standards, the global smart beacon market is segmented into:

  • iBeacon 
  • Eddystone 
  • Others

On the basis of connectivity type, the global smart beacon market is segmented into:

  • Bluetooth Low Energy (BLE) 
  • Hybrid

On the basis of offering, the global smart beacon market is segmented into:

  • Hardware
  • Software
  • Service

On the basis of end-user industry, the global smart beacon market is segmented into:

  • Retail 
  • Transportation & Logistics 
  • Public Gatherings and Spaces 
  • Sports 
  • Healthcare 
  • Banking, Financial Services, and Insurance (BFSI) 
  • Automotive 
  • Aviation 
  • Education 
  • Others

Europe accounted for the largest share in the global smart beacon market in 2016

The global smart beacon market has been segmented on the basis of regions into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America accounted largest share in the global smart beacon market in 2016. This is attributed to high penetration of smart beacon technology in end-user industries, which includes retail, public transportation, logistics, and hospitality. According to SITA, an air transport provider, announced that at Miami International Airport, around 450 beacons and at Schiphol 1,500 beacons have been deployed. Simon Property Group announced that in 2015 it installed about 4,800 beacons across 192 malls and shopping centers. Hence, it is expected that in North America around 200 million Android and Apple smartphones will be using smart beacon technology by 2025.

Major players operating in the global smart beacon market are Estimote, Aruba, Kontakt.Io, Cisco, Bluvision, Onyx Beacon, Leantegra, Gimbal, Accent Systems, Swirl Networks, Sensoro, Jaalee Technology, Beaconinside, Blesh, and Blueup.


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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