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Phase-Xs | Biologics & Biosimilars | Coherent Market Insights

According to New Nicotine Alliance, Snus is a moist, smokeless powdered tobacco. It is sold as a loose powder or pre-packaged in a small sachet (a bit like a mini tea bag). It contains ground tobacco, salt and may contain food-grade smoke aroma flavorings, such as citrus, bergamot, juniper, herb or floral flavors. Most Scandinavian snus is produced in Sweden where it is regulated as a food under the Swedish Food Act. Snus fulfils the criteria for a tobacco harm reduction product. It is a low risk nicotine product with 0.5% to 1% of nicotine composition in it and has helped reduce smoking and smoking related diseases.

Snus is placed between the upper lip and gum. The nicotine is released into the saliva, with the rate of release affected by the amount of saliva. Snus, unlike other forms of tobacco doesn’t produce fumes on consumption, thereby reducing the respiratory risk for the consumer as well as his surroundings.

Market Dynamics

According to New Nicotine Alliance, as compared to smoking, snus poses about 1% of the risk of cancer and cardiovascular disease. It is considered to be 95% to 99%, less risky than smoking, which is increasing the inclination of consumers toward snus. Also, snus is not associated with an elevated risk of pancreatic cancer and poses no respiratory risk. Snus manufacturers are taking initiatives to educate the potential consumers regarding the advantages of snus over other tobacco related products, which is fueling growth of the global snus market. For instance, Swedish Match started stores in Strömstad and Gothenburg to sell its world-renowned snus products in addition to deploying store staff members to create awareness about the benefits of consuming snus over other tobacco products.

Increasing health concerns and initiatives related to tobacco ban is restraining growth of global snus market Initiatives taken by Government aid consumer in quitting the tobacco consumption by adopting various healthy habits. The World Health Organization (WHO) and the European Respiratory Society (ERS) have jointly launched a project on tobacco cessation training. As part of this multi-year, multi-country project, WHO and ERS are training primary care providers to provide tobacco cessation interventions to all patients with respiratory diseases.

Market Outlook

Europe holds the largest market share for snus, owing to Government rules and regulations with respect to smoking and contaminating the environment, which has massively called for smokeless entities for the users. Hence, consumers are adopting snus and electronic cigarettes, which do not pollute the environment as compared to conventional cigarettes.

Sweden is the major exporter of snus and the pouched snus is mostly consumed by the Swedish citizens due to convenience. According to the National Center for Biotechnology Information (NCBI), an average consumer consumes about 19 g of snus per day and the trend is more common with the Swedish males. Snus, according to the Swedish consumers fulfils the social functions of smoking and is far better than cigarettes due to which people the existing and the new users are opting for snus more than any other product. Certain anti-smoking organizations in Europe are trying to ban the export of the product to other countries, which is restraining growth of the global snus market in Sweden.

Likewise, in Norway too, the Swedish snus is legally sold and socially accepted. It is majorly mostly consumed by the younger generation and is the most common form of tobacco consumed. Cigarette sales are declining, as more people curb the deadly habit due to rising taxes and a proliferation of alternatives such as e-cigarettes and snus, which are potentially less harmful.

Key players in Global Snus Market

The global snus market players are adopting various strategies to maintain leading position in market such as merger, acquisition, partnership, product innovation. Swedish Match AB in 2016 had acquired V2 Tobacco, a privately held smokeless tobacco company operating in Denmark, for an undisclosed amount of money. V2 Tobacco possesses a modern and adaptable production, which allows Swedish Match an improved flexibility and expanded opportunities to adapt to changing consumer desires and hence Swedish Match has acquired 100% of the shares in the V2 Tobacco’s production, sales and marketing in Denmark.

The various players in the global snus market include, Altria Group, Inc., British American Tobacco plc, Imperial Brands PLC, Fiedler & Lundgren AB, Taboca AS, Swedish Match AB and Gotlandssnus AB.

Snus Market Taxonomy:

On the basis of product type, the global snus market is classified into:

  • Loose
  • Pouched

On the basis of distribution channel, the global snus market is classified into:

  • Supermarket
  • Hypermarket
  • Convenience Stores
  • Online Channels
  • Others

Snus Market Key Developments:

Companies dealing in snus market are adopting strategies including collaborations and product development to expand the business and mark their presence in the global snus market.

For instance, in July 2017, British American Tobacco significantly increased the size of company’s oral tobacco products with addition of leading moist snuff and snus brands to its existing product portfolio in the U.S.

In March 2019, Altria Group Inc., leading cigarette manufacturer based in the U.S., entered into oral nicotine category with an definite agreement to acquire 80% of certain companies of Burger Sohne Holding AG.

In August 2019, Altria and Philip Morris plans merger in order to focus on the U.S. and international tobacco market. The two companies hold the product portfolio of tobacco and cigarette led by Marlboro and is planning to expand its business of oral nicotine line.


Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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