Special effect masterbatches are concentrated mixtures obtained by mixing of colors and additives in a polymer carrier by heat treatment and a high shear mixing extruder. Special effect masterbatches consist of special pigments or fillers, which are used to achieve different visual effects such as metallic, glitter, marble, transparent, fluorescence, glitter, and others. Special effect masterbatches help in adding visual impact, increasing consumer appeal, and providing beneficial features to plastic products. Companies in the market are focusing on product design as well as packaging design differentiation, in order to increase their market share. The need for packaging differentiation has led to increasing importance of finishing effects for plastics, which is increasing demand for special effect masterbatches.

MARKET DYNAMICS

Increasing demand for plastic packaging is expected to drive demand for special effect masterbatches over the forecast period. For instance, according to Federation of Indian Chambers of Commerce and Industry (FICCI), the Indian packaging sector was valued at US$ 31.7 billion in 2015 and is expected grow at a rate of 18% to reach US$ 72.6 billion by 2020.

Increasing demand for plastics from automotive industry to reduce vehicle weight and thereby, improve fuel efficiency is expected to drive demand for special effect masterbatches. Growth of automotive industry is expected to drive growth of the special effect masterbatches growth. For instance, according to China Association of Automobile Manufacturers, over 27 million vehicles were sold in China in 2018. According to the same source, the automobile market in China is expected to reach 30 million units by 2020 and 35 million units by 2025.

When compared to pure pigments, special effect masterbatches require more storage space and its production lead time is longer, which a major factor that restrains growth of the market. Also, the non-biodegradable nature of these special effect masterbatches is expected to hamper the market growth over the forecast period.

MARKET OUTLOOK

Among regions, Europe is expected to be the fastest-growing region in the special effect masterbatches market over the forecast period. Growth of various end-use industries in the region is expected to drive the market growth. For instance, according to European Snacks Association, savory snack market was valued at US$ 19 billion in 2018 and savory snack nut consumption in Europe increased by 76% between 2009 and 2018. According to the same source, Dutch is the biggest consumer of snack nuts in Europe with consumption of 2.9 kg per capita. The growth of food & beverage industry in Europe is expected to drive demand for packaging products, which in turn is expected to drive market growth of special effect masterbatches.

KEY PLAYERS

Major players operating in the special effect masterbatches market include Ampacet Corporation, PolyOne Corporation, Gabriel-Chemie Group, Viba S.p.A., Clariant AG, Americhem Inc., Universal Masterbatch LLP, RTP Company, ColorPlas Polyadditives LLP, and Hampton Colours.

Players operating in the special effect masterbathces market are adopting strategies such as mergers & acquisitions, in order to expand their product portfolio and increase their market presence. For instance, in December 2019, PolyOne Corporation entered into an agreement with Clariant AG to acquire Clariant’s color & additive masterbatch business segment. Clariant’s color & additive masterbatch has 46 manufacturing facilities and technology centers located worldwide and serves various end-use industries including packaging, healthcare, and consumer electronics. The acquisition will help PolyOne Corporation to expand its product portfolio and strengthen its market presence. 

MARKET TAXONOMY

On the basis of effect type, the global special effect masterbatches market is segmented into:

  • Appearance Effects
    • Metallic
    • Edge Glow
    • Pearlescent
    • Transparent
    • Sparkle Mist
    • Iridescent
    • Fluorescent
  • Functional Effects
    • Photo chromatic
    • Thermo chromatic
    • Glow-in-the-Dark
    • Chroma Shift
  • Material Effects
    • Stone/Granite/Marble
    • Tortoise Shell
    • Wood Grain
  • Others

On the basis of application, the global special effect masterbatches market is segmented into:

  • Hygiene & Baby Products
  • Automotive
  • Homecare & Household Products
  • Consumer Appliances
  • Packaging
    • Consumer Care
    • Food & Beverage
    • Industrial
    • Others
  • Sports & Leisure
  • Others

On the basis of region, the global special effect masterbatches market is segmented into:

  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Russia
    • Rest of the Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • North Africa
    • Central Africa
    • South Africa
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Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

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  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
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Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
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  • Environmental indicators
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Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

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