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Still drinks are beverages and drinks without carbonation. They lack fizziness or alcohol. They also include ready to drink beverages that contain artificial non-carbonated flavors and colorings. It comprises juice drinks that have lower fruit content and sports drinks which are hypotonic or isotonic in nature. Still drinks also include bottled water available in different flavors and functional beverages that are enriched with vital vitamins and minerals.

Increasing awareness regarding health issues such as obesity, due to the consumption of carbonated drinks especially amongst teenagers and young adults is a major driver for growth of the still drinks market. According to the National Health and Nutrition Examination Survey (NHANES) conducted in 2014, two out of three Americans are considered to be overweight or obese. Market players are adopting different strategies to diversify their product portfolio in order to focus on minimizing the negative effects on the environment via recycling and use of biodegradable materials. For instance, JUST Water, a manufacturer of spring water products plans to introduce a line of organic flavor-infused water in the first quarter of 2018 with biodegradable packaging.

Still Drinks Market Taxonomy:

On the basis of product type, the global still drink market is segmented into:

  • Bottled Water
  • Juice
  • Ready to Drink Tea and Coffee
  • Energy and Sports Drinks
  • Functional Drinks

On the basis of flavor, the global still drinks market is segmented into:

  • Mango
  • Orange
  • Mint
  • Chocolate
  • Lemon
  • Others

On the basis of distribution channel, the global still drinks market is segmented into:

  • Hypermarkets
  • Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others

Among the product type, still juice segment was the fastest growing segment in 2016 and is expected exhibit the same trend over the forecast period. Increasing demand for still juice, owing to its refreshing taste, nutrient content, and benefits such as instant energy are the major factor fueling growth of the market.

Still Drinks Market Outlook:

North America is the most dominant region in the still drinks market, followed by Europe. Increasing health awareness in North America and Europe regarding consumption of aerated drinks has led to patrons preferring non-alcoholic and non-carbonated beverages, which in turn is expected to surge the demand for still drinks market in these regions. There is a huge demand for bottled flavor water in North America especially among the younger consumer group (aged 18-34 years old). According to the International Bottled Water Association, the U.S. bottled water market is estimated around US$ 16 billion in 2016, with an increase of 7.4% than the previous year.

Asia Pacific region is the fastest growing market where the major demand for still drinks in the region is from the emerging economies such as India and China. According to Coherent Market Insights, the energy drinks and functional drinks segment in India is expected to grow at a CAGR of over 18% and 15% over the next five years. Furthermore, the availability and consumption of conventional still drinks such as tea especially in China and India has resulted in an increasing demand for still drinks in the Asia Pacific region. For instance, in 2016, Coco-Cola launched its Fuze Tea a ready to drink beverage in South Asia Pacific in order to meet the demand for packaged conventional drinks such as tea and coffee.

Major players operating in the global still drinks market include Danone, Nestle SA, PepsiCo, The Coca-Cola Company, Dabur India Limited, Unilever, Bisleri International Private Limited, and Del Monte Foods, Inc.

Still Drinks Market Key Developments:

  • In November 2018, Nestlé announced to invest US$ 77.20 million for growth of ‘Acqua Panna’ brand, Nestlé’s premium still water business. This investment is aimed at redesigning the production site at Scarperia e San Piero, improving the site’s efficiency, and promoting this brand around the world. This investment is expected to strengthen Nestlé’s position in still drinks market.
  • In June 2019, All Market Inc., introduced ‘Ever & Ever’, a new aluminum canned bottled water brand. Company claims that new aluminum containers are easily and infinitely recyclable when correctly disposed off. This was aimed at replacing single-use plastic bottles of water. This, in turn, provides consumers the opportunity to purchase single-use bottled water on-the-go, packaged in easy to recycle aluminum cans.
  • On 1st October 2019, The Coca-cola Company announced to launch its first energy drink ‘Coca-Cola Energy’ in the U.S. market in 2020. The energy drink will be formulated with guarana extracts, caffeine and B-vitamins. Moreover, it will be available in different flavors such as cherry and will also be available in zero-sugar options.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Data Triangulation Methodology | Coherent Market Insights

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

Market Analysis | Coherent Market Insights

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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