Definition of Market/Industry: Acerola is a fruit look like bright red cherry-like fruit, mostly found in Central America, California, South America, Florida, and Texas. It is widely used as a natural health supplement and available in the liquid and powdered form. It has medicinal, anti-oxidant, anti-fungal and excellent hydrating property. Moreover, it is also beneficial for stressed, tired and dry skin since it is a rich source of Vitamin C and Vitamin C is useful in treating skin-related disorders. Statistics: The global Acerola Extract market is estimated to account for US$ 9,069.2 Mn in terms of value and 79.5 Thousand Tons in terms of volume by the end of 2018. Drivers: Rising demand for convenience food and beverage product as it is used as a preservative and enhance the flavor of the food products is a prime driver expected to foster the market growth of acerola extracts. For instance, Naturex uses Acerola as the main ingredient in their Unpasteurized Premium Juice (UPJ) beverages. Market Opportunities: The growing application of acerola extracts in the production of cosmetic products like anti-aging lotions and creams, moisturizers, and sunscreen cream is expected to offer immense growth opportunities in the market over the forecast period. For instance, in September 2017, Naturex has extended its ‘Beauty Food’ range of natural skincare solutions made with ingredients derived from plants found in the food chain. The new ‘Energy Boost’ collection comprises two concepts formulated with cornelian and acerola cherry extracts. Market Restraints: Side-effects associated with the excessive consumption of acerola fruit such as nausea, cramps and also it is not advisable for people suffering from gout or kidney stones. This factor is expected to hinder the market growth. Key Takeaways: In terms of product form, powder segment in the global acerola extract market is expected to dominate the market throughout the forecast period. The market was valued at 5,923.4 Mn in 2018 and is forecast to reach a value of US$ 12,543.6 by 2027. By application, food supplements segment dominated the global acerola extract market in 2018, accounting for 31.2% share in terms of volume, followed by beverage segment Market Trends Rising demand for antioxidant-rich confectionery and super fruit mixes owing to shifting preferences of the consumer towards healthy eating habits is expected to be a major trend in the market. Growing demand for Vitamin supplements also contains carotenoids such as lutein, beta-carotene, and beta-cryptoxanthin which is also another major trend observed in the market. Moreover, the rising application of acerola in non-alcoholic or low-alcohol beverages such as ‘Radler’s’ or beer mixed with soft drinks and juices is also expected to foster market growth of acerola extracts over the forecast period. Competitive Section:
Major players active in the market are Naturex, Nutrilite, Duas Rodas, Niagro, Diana Naturals, Florida Food Product, iTi Tropicals, Nature's Power Nutraceuticals Corp., The Green Labs LLC, and NutriBotanica. Few Recent Developments
The company is engaged in the production of new species of acerola, which contain higher levels of vitamin C and products such as pulps, juices, concentrates and extracts for application in food, pharmaceuticals and nutraceuticals industries. In April 2016, Nichirei Foods merged with Nichirei Corporation to establish an acerola business promotion division for marketing and distribution of related products in international markets.
In October 2018, Duas Rodas launch the market creative and innovative solutions made from acerola extracts, which have been developed for the bakery and meat industries. These natural solutions allow important gains to be made in product performance, and also in the clean label positioning of the brands. Segmentation By Product Form