Market Overview

A light-emitting diode (LED) is a semiconductor device which when induced with electric current, emits light. This light is produced when particles carrying the current combine together within the semiconductor material. LED can produce various color ranges including white, purple, red, yellow, etc. Furthermore, an OLED i.e. organic light-emitting diode uses electroluminescent organic material between two conductors when it is induced with electric current, emits light. On the contrary, AMOLED or active-matrix organic light-emitting diode is a thin-film-display technology, in which organic compounds from the electroluminescent material with active matrix technology.

Africa Led & OLED displays and lighting products market is expected to account for US$ 1,275.8 Million in terms of value and 63,189.1 in terms of thousand units in 2019.

Market Dynamics- Drivers

Growing support and proactive initiatives taken by the government in several African countries to support and introduce LED lighting projects is expected to drive growth of the Africa LED & OLED displays and lighting products market. Moreover, the governments are offering income tax exemptions for LED products, which in turn, is expected to drive the market growth in the near future. For instance, in September 2015, the Kenya government launched a US$ 1.2 billion project to deploy LED street lights in Mombasa City, Kenya.

Market Opportunities

In the recent past, demand for film and light displays have increased in the recent past that can offer mobility as well as durability. This has led to introduction of flexible displays that can be bent or folded. For instance, in 2014, Sharp launched a free-form display device that can be used to modify LCDs into any shape required.  

Market Dynamics- Restraints

Emergence of substandard lighting devices with low lifespan coupled with lack of clarity regarding modern lighting solutions such as it is being more expensive than fuel-based lighting, is expected to restrain growth of the Africa LED & OLED displays and lighting products market during the forecast period. 

Market Trends

  1. One of the common trends in Africa LED & OLED displays and lighting products market is repeat sales. Consumers are replacing the products that are passed warranty expiry and are purchasing new products. These consumers understand the cost benefits of modern lighting solutions and are shifting from fuel-based lighting to solar-based LED lighting solutions.
  2. Consumers are shifting towards Pico-powered lighting systems, owing to growing proliferation of mobile phones. Moreover, consumers need to travel several kilometers, in order to charge their mobile phone.
Competitive Section

Key players involved in the Africa LED & OLED displays and lighting products market are OSRAM GmbH GE Lighting (General Electric Company), Cree, Inc., Sharp Corporation, LG Display Co., Ltd., Eaton (Cooper Industries PLC), Daktronics, Inc., Barco, SAMSUNG, and Luceco Ltd.        

Key Developments and Strategy

  1. Key companies in the market are adopting varies growth strategies such as partnership, in order to enhance their market presence. For instance, in August 2019, Daktronics, Inc., a U.S.-based lighting solutions company, partnered with Miami Dolphins to design, manufacture, and install the longest continuous LED ribbon display at Hard Rock Café in Miami Gardens, Florida.
  2. Major companies in the market are involved in various growth strategies such as partnerships and collaborations, in order gain competitive edge in the market. For instance, in September 2019, Barco NV, a Belgium-based imaging technology company, collaborated with Unilumin Group CO., in order to improve Unilumin’s core competence and expand company’s presence in LED display industry globally.    
Segmentation

Market Taxonomy:

LED & OLED Display Products

  • Mobile Displays
    • LED
    • OLED
    • AMOLED
  • Consumer TV Displays
    • LED
    • OLED
    • AMOLED
  • Outdoor LED Displays
    • Product Type
    • LED Billboards
    • Perimeter LED Boards
    • LED Mobile Panels
    • LED Traffic Lights
    • LED Video Walls
  • Color Type
    • Monochrome
    • Tri-color
    • Full-color
LED Lighting Products

  • Product Type
    • LED Bulbs
    • Bare LED Tubes
    • Lighting Fixtures
    • Solar LED Lighting
  • Application
    • Street Lighting
    • Down Lighting
    • Garden Lighting
    • Ceiling Lighting
    • Decorative & Portable Lighting
    • Others
  • By Country Covered
    • Nigeria
    • Democratic Republic of Congo
    • Kenya
    • Morocco
    • Gabon
    • Ethiopia
    • South Africa
    • Algeria
    • Niger
    • Rest of Africa
    • Egypt
    • Tanzania
    • Sudan
    • Tunisia

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