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Definition of Market/Industry:

Flexible packaging is packaging materials that maintain and keep the product safe. It protects the freshness of the product for longer time. Moreover, it also increase the shelf-life of many products especially food products. Flexible packaging is available in the different shapes and sizes such as pouches, films, rollstocks, and bags.

The ASEAN flexible packaging market is estimated to account for US$ 5,146 Mn in terms of value and 1,039 kilo tons in terms of volume by the end of 2019.


The rapid expansion of the retail sector in the ASEAN countries due to the rise in consumerism is expected to bolster the market growth of flexible packaging. The retail sector is experiencing the evolution of modern retails formats such as hypermarkets, supermarkets, shopping malls, department stores, retail outlets of international brands, modern grocery retail stores, etc. Moreover, the penetration of modern grocery retail in Malaysia and Thailand is further expected to fuel market growth.

Market Opportunities:

Product innovation by major players such as the introduction of sustainable and bio-based packaging solution is expected to serve major growth opportunities to the market of ASEAN flexible packaging. For instance, in October 2019, UFlex Limited has launched a cutting-edge packaging solution called ‘Asepto Eye’ for the beverages segment. The newest offering from Asepto gives a stylish revival to aseptic packaging due to its packaging excellence, taking forward the innovative trail that the brand Asepto professes.

Market Restraints

Flexible packaging materials are multi-layers in nature which restrict the recyclability of the materials as it comprises of various plastics and metals layers. This makes it unfeasible for recyclability of the products, thereby hindering the market growth of flexible packaging.

Key Takeaways:

In terms of product type, pouches segment in the ASEAN flexible packaging market is expected to dominate the market throughout the forecast period.

In terms of layer type, multi-layer segment in the ASEAN flexible packaging market is expected to dominate the market throughout the forecast period. The market was valued at 4,443 Mn in 2019 and is forecast to reach a value of US$ 6,621.2 Mn by 2027. 

By material type, polyethylene (PE) segment dominated the ASEAN flexible packaging market in 2019, accounting for 32.5% share in terms of volume, followed by polypropylene segment

By end-use, food & beverage segment is expected to dominate the ASEAN flexible packaging market throughout the forecast period.

Market Trends

Adoption of advanced technologies for increasing the production of the flexible packaging material is a major trend in the market and this is expected to accelerate market growth. For instance, in April 2020, Comexi, a specialist in solutions for the printing and flexible packaging industry conversion, and Constantia Flexibles, a producer of flexible packaging, has strengthened their relationship with the installation of three machines at the opening of the Constantia Ecoflex Ahmedabad in India. The objective of establishing new the plant is to focused on the production of more sustainable and fully recyclable flexible packaging material.

Merger and acquisition by key manufacturers is a growing trend in the market for regional as well as a global presence. For instance, in April 2018, Constantia Flexibles completes acquired India’s Creative Polypack. Constantia Flexibles Group is now the third-largest flexible packaging company in India after successfully completing its acquisition of Creative Polypack. Creative Polypack manufactures film-based flexible packaging for the food and home & personal care (HPC) industries, as well as paper-based soap wrappers.

ASEAN Flexible Packaging Market - Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 pandemic has negative impact on the global economy during the first two quarters of 2020. Chairman of Thailand’s Food Processing Industries Club, Mr. Visit Limlurcha suggested to the food companies to concentrate more on packaging, technology and water to help maintain production and to sustain the COVID-19. This factor certainly boost the demand for gloves, high barrier films and other flexible packaging products.

Competitive Section:

  • Amcor Limited
  • Prepack Thailand Co., Ltd.
  • Berry Plastics
  • Mondi Group
  • Sealed Air Corporation
  • Sonoco Products Company
  • Constantia Flexibles Gmbh
  • AR Packaging Group

Few Recent Developments:

Amcor Limited

  • In April 2019, Amcor has launched AmLite Ultra Recyclable. The new high-barrier laminate can package a range of food, home, and personal care, and pharmaceutical products, and be recycled in existing polyolefin recycling streams.
  • In April 2019, Tekni-Plex has signed a definitive purchase agreement to acquire three manufacturing facilities from Amcor’s Flexible Packaging business unit. The facilities, located in Madison and Milwaukee, Wisconsin and Ashland, and Massachusetts.


By Product Type

  • Pouches
    • Stand-up Pouches
    • Vacuum Pouches 
    • Retort Pouches 
  • Bags
    • Gusseted Bags
    • Wicketed Bags
  • Films and Roll stocks
  • Others 

By Layer Type

  • Mono Layer
  • Multi-Layer
    • Two Layers
    • Three Layers
    • Five Layers
    • Seven Layers
    • Others

By Material Type

  • Polyethylene (PE)
  • Polypropylene (PP)
    • BOPP
    • COPP
    • OPP
  • Nylon
  • Polystyrene (PS)
  • Others

By End-use

  • Food and Beverages
  • Pharmaceuticals
  • Cosmetic and Personal Care
  • Homecare and Toiletries 
  • Sports Goods
  • Others
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