Cassia gum is a flour produced from endosperms of the seeds of Senna obtusifolia. It is used as an additive in the food &beverage products. Cassia gum is widely used as a stabilizer, emulsifier, moisture retention, texturizing agent, gelling agent, and food thickeners. Due to the aforementioned properties, it is also used in pharmaceutical and personal care products.
The global cassia gum market was estimated to be valued more than US$ 13.0 million in terms of revenue in 2019 and is predicted to grow at a CAGR of 6.5% during the forecast period (2020 to 2027).
Multiple functions of the cassia gum are creating a huge demand for the product from various end-user industries. They can be used for a wide range of applications such as texturing, stabilizing, binding, water retention, and emulsifying. Moreover, cassia gum is also gaining demand for the personal care industry where it is used in the manufacturing of hair care and skin care products. Thus, multiple functions of the cassia gum are propelling the market growth over the forecast period.
The growing popularity of convenience and frozen food products due to the hectic lifestyle of the consumers is expected to offer potential opportunities to the market of cassia gum over the forecast timeframe. According to the United States Department of Agriculture Economic Research Service, in 2018, U.S. consumers, businesses, and government entities spent $1.71 trillion on food and beverages in grocery stores and other retailers and on away-from-home meals and snacks.
Excessive use of cassia gum in the pet foods may have various negative side-effects. For instance, the FDA suggested that cassia gum absorbs moisture inside the digestive tract leading to a decrease in appetite and changes in digestive processing. Also, cassia gum is a complex sugar that is not good for cats. Therefore, a high dose of the cassia gum limit the use in the cat food, thereby hindering the market growth of cassia gum over the forecast period.
On the basis of application, food & beverages dominated the global cassia gum market in 2019 with around 71% of market share in terms of revenue, followed by manufacturing industry.
The growing popularity of additives across manufacturers of various end-user industries is expected to foster the market growth of cassia gum. Rising adoption of advanced farming practices coupled with the increasing production of cassia gum in order to meet the growing demand around the globe is also expected to fuel the market growth. This is also attributed to the expanding agriculture industry due to favorable government policies.
Rapid urbanization coupled with the improving living of standard and expansion of retail stores is supporting the market growth of the cassia gum. Supportive economic factors and an increasing number of producers around the globe are also expected to augment the market growth of cassia gum. Moreover, cassia seed genus such as angustfolia, javahikai, and grandis are widely used in the removal of pollutants in the wastewater treatment process which is further accelerating the market growth of cassia gum over the forecast period.
Global Cassia Gum Market - Impact of Coronavirus (Covid-19) Pandemic
According to the World Health Organization, companies involved in food industry has halted their non-essential and international business travels during pandemic, owing to which supply of feed additives & ingredients is expected to decline in the during 2020-2021. However, the demand is projected to revive after the third quarter of 2020, as the lockdowns are expected to curb by mid-year in 2020.
Key players are operating in the global cassia gum market are Agro Gums, Avlast Hydrocolloids, Altrafine Gums, H. B. Gum Industries Private Ltd, Premcem Gums Pvt. Ltd., Agro Herb Gums, JD Gums And Chemicals, Dwarkesh Industries, Fooding Group Limited, Amba Gums & Feeds Products, and The Lubrizol Corporation.