Global colostrum market is estimated to witness high growth owing to increasing demand for immunity boosters and rise in health supplements consumption
The global colostrum market is estimated to be valued at USD 1.30 Bn in 2024, exhibiting a CAGR of 4.3% over the forecast period (2024-2031). Colostrum provides an array of benefits such as enhancing immunity, promoting growth and development, reducing allergies, and protecting against gastrointestinal infections which has increased its consumption globally. Furthermore, rising awareness about preventive healthcare and proactive lifestyle changes have augmented the demand for colostrum-based supplements.
Market Dynamics:
Global colostrum market is driven by the increasing demand for immunity boosters and rise in health supplements consumption. Rising cases of chronic diseases like cancer and diabetes have prompted consumers to focus on preventive healthcare and opt for colostrum due to its rich nutrient profile supportive of overall well-being. Additionally, growing per capita expenditure on health and nutrition has prompted manufacturers to develop innovative colostrum-based products like gummies, powder mixes, and shakes catering to changing consumer preferences. The awareness about the health benefits of colostrum through extensive promotional activities by manufacturers is gradually emerging as a key trend in the market.
Increasing awareness about health benefits of colostrum
One of the major drivers for the global colostrum market is the increasing awareness among consumers about the various health benefits of colostrum. Colostrum is known to boost immunity and provide various nutrients that are beneficial for gut and overall health. Many people are now regularly consuming colostrum supplements to gain these health advantages. The market players have promoted colostrum through various awareness campaigns highlighting how it contains antibodies that protect against diseases and provide nourishment to the newborn. As more research emerges supporting the claims of colostrum's health-promoting properties, its demand is expected to rise substantially in the coming years.
Growing preference for natural and organic products
Today's health-conscious consumers increasingly prefer natural and organic products over artificially synthesized supplements. In the global colostrum market, there is growing demand for organic colostrum products due to factors like environmental sustainability and absence of pesticides. Several colostrum manufacturers have received organic certification for their products and are promoting them as all-natural immunity boosters. As consumers become more discerning about the ingredients and sourcing of what they consume, the organic colostrum segment could experience notable commercial opportunities. Its natural composition appeals to many customers who want clinically-proven benefits of colostrum without any synthetic inputs.
Stringent regulatory environment
One key restraint in the global colostrum market is the stringent regulations governing the processing and sale of colostrum products. As they are consumed for their nutritious and medicinal properties, colostrum supplements need to comply with regulatory standards pertaining to safety, quality and testing. Any lapses can lead to legal repercussions for manufacturers. Furthermore, the regulations differ across regions and countries, increasing compliance complexity for international companies. Adhering to the evolving regulatory framework results in greater manufacturing and marketing costs for market players. At times, their innovative products may get delayed due to regulatory clearances as well. This acts as a challenge.
High production and processing costs
The costs involved in colostrum production and processing are substantially high due to various technical and operational requirements. Collected colostrum needs to be tested for quality standards, undergo pasteurization to eliminate pathogens and then be standardized, packaged and distributed while maintaining the cold chain. Advanced technologies and stringent hygiene protocols also drive up capital and operating expenses. Further, the seasonal nature of colostrum harvesting leads to inconsistent supply chains and higher inventory costs. These economic factors disadvantage smaller players and restrain the colostrum industry growth to some level. Larger enterprises having economies of scale have an advantage here.
Growing use in nutraceuticals and functional foods
One key opportunity for colostrum market participants lies in leveraging its applications in emerging categories like nutraceuticals and functional foods. While colostrum has historically been marketed as a supplement, its utilization is spreading to other adjacent industries as well. For example, colostrum peptides offer technological benefits for developing protein-enriched foods and beverages. Similarly, there is scope to offer colostrum as an ingredient supporting formulations targeted towards gut, bone and joint health. Various start-ups are experimenting with novel colostrum-based products catering to nutrition and wellness segments. This diversification into newer domains could significantly boost colostrum demand in the long run.
Adoption in animal feed and pet care
The expanding usage of colostrum as a feed additive for livestock and companion animals is another promising opportunity area. Dairy colostrum contains key proteins and minerals that enhance growth, immunity and performance of young stock as well as breeding animals. Similarly, canine and feline colostrum aids in the nourishment of newborn puppies and kittens. Leading agriculture enterprises and pet food manufacturers have started using spray-dried colostrum to enrich their products' nutritional profiles. This application in animal feed and pet care industries will drive new revenue streams for global colostrum suppliers going ahead.
Link - https://www.coherentmarketinsights.com/market-insight/colostrum-market-3671
Key Developments:
- In April 2024, Goodhealth New Zealand Limited launched a new line of organic bovine colostrum powder to meet the rising demand from health-conscious consumers seeking natural and sustainable products. Bovine colostrum, the initial milk produced by cows following childbirth, is known for its immune-boosting properties and has been utilized for centuries to support overall health and wellness.
- In January 2023, NutraScience Labs expanded its product offerings by introducing new colostrum capsules aimed at supporting immune health. Bovine colostrum is celebrated for its rich content of antibodies, growth factors, and essential nutrients, which are recognized for their potential to enhance the immune system and promote overall well-being.
- In July 2023, ImmuCell Corporation, a biotechnology firm focused on developing immunoglobulin-based products for both veterinary and human health, announced a partnership with a research institution to investigate new pharmaceutical applications for colostrum. This collaboration aims to leverage the unique properties of colostrum, which is abundant in immunoglobulins and growth factors, to develop innovative therapeutic solutions. By combining ImmuCell's biotechnology expertise with the research institution's resources, the partnership seeks to unlock the potential of colostrum across various health applications, reinforcing ImmuCell's dedication to advancing health outcomes through scientific innovation.
- In March 2021, Biostrum Nutritech announced the acquisition of a new facility to enhance its colostrum processing capacity. This strategic decision aligns with the company's objective of meeting the increasing demand for its colostrum products while ensuring high standards of quality and consistency are maintained.
Key Player:
Volac International Limited, Goodhealth New Zealand Limited, ImmuCell Corporation, NutraScience Labs, Biostrum Nutritech, New Zealand Colostrum Company, Swanson Health Products, Colostrum Bioactive, Nutraceutical Corporation, Jarrow Formulas, Inc., Now Foods, Sundown Naturals, Zahler, Life Extension, Pure Encapsulations, Trophic, Dairy Farmers of America, Fonterra Co-operative Group Limited, Lactalis Ingredients, and Groupe Lactalis
