Most tissue and hygiene paper are made from recycled paper or wood fibre trees, which ensures that future generations will have access to them. The growth in disposable income and the introduction of innovative designs are driving the market growth.

Market Statistics:

The Europe Tissue and Hygiene Paper Market is estimated to account for US$ 50.55 Bn in terms of value by the end of 2021.

Europe Tissue and Hygiene Paper Market: Drivers

Increasing investment in food sector and expanding food delivery services is expected to be major driver factor propelling Europe Tissue and Hygiene Paper market. For instance, in April 2021, Glovo, a startup out of Spain with 10 million users that delivers restaurant take-out, groceries, and other items in partnership with brick-and-mortar businesses, bagged a Series F investment of USD 528 million (EUR 450 million).

Europe Tissue and Hygiene Paper: Opportunities

Growing government initiatives for promoting hygiene awareness is expected to provide potential growth opportunities. For instance, in February 2021, French Higher Education Minister Frederique Vidal announced that the government would be making period products available for free for the student in the country with a cause to eradicate ‘period poverty across the world.

Europe Tissue and Hygiene Paper Market: Restraints

Strict regulation regarding proper disposal of wipes is expected to create challenges for the market in the near future.

Europe Tissue and Hygiene Paper Market - Impact of Coronavirus (Covid-19) Pandemic

COVID-19 and panic-buying had a little bit of down-sided impact on the tissue and hygiene industry. Due to increased sales in the retail sector, orders had increased significantly in March and April 2021 across Europe, especially in Germany. Temporarily, the demand for toilet paper in 2021 was nearly twice as high as usual, but that has since levelled off in the year 2021. Moreover, company such as Essity announced that its sales suffered an 11% drop in second-quarter sales, hit by coronavirus lockdowns and adverse effects of bulk-buying in the early stages of the crisis. Despite the slowing down of the European economy and the sanitary restrictions, most of the mills ran without disruptions in 2021, with some operated at reduced speed because of lower levels of demand.

To know the latest trends and insights prevalent in the Europe Tissue and Hygiene Paper Market, click the link below:

Key Takeaways:

The Europe Tissue and Hygiene Paper market was valued at US$ 50.55 Bn in 2021 and is forecast to reach a value of US$ 59.55 Bn by 2030 at a CAGR of 1.62% between 2022 and 2030.

At Home type segment held dominant position in the Europe Tissue and Hygiene Paper market in 2021, accounting for 1.45% share in terms of value, increasing approval and launch of new products is expected to propel growth of the segment during the forecast period.

Market Trends:

Escalating disposable income and advent of tissue paper with innovative designs and styles are expected to be major trend in the market. High demand for toilet paper in institutes, hotel sector, offices, hospitals, and travel industry is again generating demand for tissue paper in the country.

Expansion of organized retail sector and upsurge in demand for tissue especially from e-commerce websites such as such as Amazon and Walmart is also anticipated to propel market growth. Growing introduction of smart dispenser devices is further increasing sale of tissue papers, hence boosting the growth of the European tissue paper market.

Europe Tissue and Hygiene Paper Market: Competitive Landscape   

    1. Sofidel Group
    2. Kimberly-Clark Corporation
    3. WEPA Industrie Holding SE
    4. Metsä Group
    5. Industrie Cartarie Tronchetti SpA
    6. Lucart SpA
    7. Essity AB
    8. Renova
    9. Procter & Gamble
    10. Cartiere Carrara SpA
    11. Industrie Celtex SpA
    12. Johnson & Johnson Services Inc.
    13. Ontex Group
    14. Tosama D.O.O
    15. Drylock Technologies NV

Europe Tissue and Hygiene Paper Market: Recent Developments

  1. In September 2021, Metsä Tissue, a part of the Metsä Group and a forestry company that promotes organic farming, launched a new tissue paper facility in Germany to make environmentally- friendly hygiene products for the Western European region. The goal of the new line is to meet the market's growing demand for professional hygiene products, primarily through the Katrin brand.
  2. In May 2021, The Industrie Cartarie Tronchetti Spa company  began  the  expansion  of  its warehouses to store cellulose, and it aims for the total construction area is 6,314.50 msq, with increased storage safety (dry and stable stacks) and  increased  storage  capacity  of  cellulose( approximately 9000 metric ton).
  3. In APR 2021, The Industrie Cartarie Tronchetti Spa Company planned to invest EUR 50 million in cooperation with the Tuscan regional government and the municipality of Coreglia Antelminelli to expand its production facility in Piano di Coreglia. The expansion will enable the company to promote and support growth in the local area and all linked industries.


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