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Menstrual cups are bell shaped product designed to collect menstrual blood during menstruation. These cups are made from medical grade material such as silicone, latex, and polyethylene. Menstrual cups are categorized based on usability into disposable and reusable. Reusable menstrual cups are majorly made from polyethylene. Feminine hygiene wash is specially formulated foam-based liquid or cream wash, which helps to maintain vaginal flora. It is mainly used for genital external cleansing and to maintain pH level balance. Feminine hygiene wash can be used in daily vaginal groom practices, during vaginal infections and during menstruation to avoid micro bacterial infection.       

The global feminine hygiene products market is estimated to account for slightly less than US$ 43.3 billion in terms of value in the year 2027 and it predicted to grow at a CAGR of 7.4% during the forecast period (2019-2027)


Increasing awareness of female health and hygiene is expected to boost growth of the global feminine hygiene products market over the forecast period. For instance, in March 2020, in India, Society of Menstrual Disorders & Hygiene Management collaborated with Sharda University for a green menstruation drive that is focused on spreading awareness around safe and sustainable menstruation practices.


Government and private initiatives to offer free feminine hygiene products is also expected to aid in growth of the market. For instance, in March 2020, Noida Metro Rail Corporation (India) announced that sanitary pads for women will be available free of cost across all stations of the Noida-Greater Noida Metro.


Product recalls are expected to hamper growth of the global feminine hygiene products market. For instance, in December 2018, Kimberly-Clark announced a voluntary product recall of its U by Kotex Sleek Tampons, Regular Absorbency, sold in the U.S. and Canada for a quality-related defect.

Key Takeaways

On the basis of product, sanitary napkins/pads segment dominated the global feminine hygiene market in 2018 with a 44.9% of market share in terms of value, followed by tampons and panty liners.

Market Trends

Players in the market are focused on raising funds to expand their product portfolio. For instance, in February 2020, Sanfe, a female hygiene brand, raised US$ 1.8 million in a Pre-Series A funding round from SucSEED Venture Partners, BIRAC, Elixir Pharma and Titan Capital.

The demand for feminine hygiene products is increasing through online distribution channels. This is owing to factors such as anonymity of online and growing use of smartphones and internet.



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Competitive Landscape 

Major players operating in the global feminine hygiene products market include, Johnson & Johnson, Procter & Gamble Company, Edgewell Personal Care Company, Kimberly-Clark Worldwide, Inc., SCA, Ontex Group NV, and Lil-Lets.

Key Developments 

May 2019: Kimberly-Clark Worldwide, Inc. launched Poise Ultra-Thin Active Collection pads and liners with wings for women

February 2019: Ontex Group NV started its new production facility in Radomsko, Poland, as part of its expansion strategy in Eastern-European market

Market Taxonomy

By Product:

  • Sanitary Napkins/Pads
  • Tampons
  • Panty liners
  • Menstrual Cup
  • Feminine Hygiene Wash

By Distribution Channel:

  • Supermarket
  • Convenience Stores
  • Department Stores
  • Retail Pharmacies
  • Online Purchase

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa
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