The Feminine Hygiene Products Market, estimated at USD 40.07 Bn in 2025, is expected to exhibit a CAGR of 9.7% and reach USD 76.61 Bn by 2032.
The Consumer Goods sector remains a vital driver of global growth, as organizations respond to evolving consumer expectations with sustainable practices, ethical production, and innovative product development. At the same time, advances in e-commerce, digital transformation, and supply chain optimization are reshaping the industry landscape, enhancing competitiveness, and unlocking new opportunities for long-term growth and collaboration.
Menstrual cups are bell shaped product designed to collect menstrual blood during menstruation. These cups are made from medical grade material such as silicone, latex, and polyethylene. Menstrual cups are categorized based on usability into disposable and reusable. Reusable menstrual cups are majorly made from polyethylene. Feminine hygiene wash is specially formulated foam-based liquid or cream wash, which helps to maintain vaginal flora. It is mainly used for genital external cleansing and to maintain pH level balance. Feminine hygiene wash can be used in daily vaginal groom practices, during vaginal infections and during menstruation to avoid micro bacterial infection.
Drivers
Increasing awareness of female health and hygiene is expected to boost growth of the global feminine hygiene products market over the forecast period. For instance, in March 2025, in India, Society of Menstrual Disorders & Hygiene Management collaborated with Sharda University for a green menstruation drive that is focused on spreading awareness around safe and sustainable menstruation practices.
Opportunities
Government and private initiatives to offer free feminine hygiene products is also expected to aid in growth of the market. For instance, in March 2025, Noida Metro Rail Corporation (India) announced that sanitary pads for women will be available free of cost across all stations of the Noida-Greater Noida Metro.
Restraints
Product recalls are expected to hamper growth of the global feminine hygiene products market. For instance, in December 2025, Kimberly-Clark announced a voluntary product recall of its by Kotex Sleek Tampons, Regular Absorbency, sold in the U.S. and Canada for a quality-related defect. Kimberly-Clark Corporation is a global health and hygiene company that manufactures and provides consumer products. The Company's products include diapers, tissues, paper towels, incontinence care products, surgical gowns, and disposable face masks. Kimberly-Clark's products are sold in countries around the world.
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Key Takeaways
On the basis of product, sanitary napkins/pads segment dominated the global feminine hygiene market in 2025 with a 51.70% of market share in terms of value, followed by tampons and panty liners.
Market Trends
Players in the market are focused on raising funds to expand their product portfolio. For instance, in February 2025, Sanfe, a female hygiene brand, raised US$ 1.8 million in a Pre-Series A funding round from SucSEED Venture Partners, BIRAC, Elixir Pharma and Titan Capital.
The demand for feminine hygiene products is increasing through online distribution channels. This is owing to factors such as anonymity of online and growing use of smartphones and internet.
Competitive Landscape
Major players operating in the global feminine hygiene products market include, Johnson & Johnson, Procter & Gamble Company, Edgewell Personal Care Company, Kimberly-Clark Worldwide, Inc., SCA, Ontex Group NV, and Lil-Lets.
Key Developments
In March 2025, Hindustan Unilever Limited announced its plans to acquire VWash, a female intimate hygiene products brand from Glenmark Pharmaceuticals Ltd. Unilever Plc (Unilever) is a manufacturer and supplier of fast-moving consumer goods. The company's product portfolio comprises food products, beauty, and personal care products, beverages, home care products, vitamins, minerals, and supplements.
In January 2025, Essity AB launched a range of washable & absorbent underwear within its incontinence products category. These products are highly efficient in bladder leakage and menstruation management. The company's products include feminine care, baby care, toilet paper, facial tissue, wet wipes categories, hand soap, hand sanitizers, and tissue dispensers for institutional customers. It also offers medical solutions in the form of wound care, orthopedics, and compression therapy.
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