Premix is a mixture of micronutrients such as vitamins, amino acids, minerals, and nutraceuticals that re individually added to the food in order to enhance the nutritional value of the fortified food. Premix in food helps to manage the weight and provide essential nutrition required by the body. In dairy products, it is used to enhance the content of vitamin D to improve calcium absorption and metabolism. Vitamin and mineral serve an innovative nutritional solution for food fortification such as edible oil with important micronutrients. Production of premix is a precise process because the product should meet the highest expectations of applications such as clinical nutrition and infant nutrition products. Early life nutrition/baby food, food & beverages, dietary supplement, pharma OTC, and nutritional improvement program are some of the major application areas of premix.
The global food premix market is estimated to account for slightly less than US$ 1.3 billion in terms of value in the year 2018 and it predicted to grow at a CAGR of 5.5% during the forecast period (2019-2027).
Rising demand for customized due to the unique formulation of premixes along with rising consumer awareness regarding the benefits of fortified food products is expected to foster market growth. Customized vitamin and amino acid premixes are widely used across infant formula, dietary supplements, sports nutrition, bakery products, and clinical nutrition. Hence, the growing demand for customized premix is projected to boost market growth.
Growing demand for gluten-free food products is expected to provide numerous growth opportunities for the market of food premix. Increasing the introduction of specially advanced formulated premix-based ingredients to compliment gluten-free food products is expected to present beneficial opportunities for food players globally. For instance, in August 2015, WATSON-INC. launched VitaBOOST10TM – a vitamin and mineral premix specifically formulated to compliment gluten-free products and is mainly recommended for persons suffering from celiac disease, which is a digestive disorder hampering absorption of nutrients from food.
Increasing the adoption of conventional nutrients by market players is expected to restrict the market growth of food premix. Conventional nutrients are cheap and are easily available which is encouraging players to opt for conventional nutrients and this is expected to hamper the market growth of food premix.
On the basis of application, the food and beverage segment dominated the global food premix market in 2018 with a 48% of market share in terms of value, followed by dietary supplements and early nutrition/baby food.
Continuous innovation in the product by the manufacturer in order to meet the rising demand and expand their presence is expected to accelerate the market growth of food premix. For instance, in February 2020, Society Tea has recently launched a new product – Cleanse, which is made of ingredients known to accelerate metabolism and help build immunity. Refreshing and energizing your day, this tea contains ingredients like turmeric which is known (as per Ayurveda), to be beneficial for skin related problems, common cold, etc.
Increasing the production capacity of premix around the globe is projected to augment the market growth of food premix. For instance, in October 2019, Layn Corp. on Oct. 8 introduced its TruGro AOX portfolio of natural antioxidants for use in animal nutrition. TruGro AOX can be used in pet foods, animal feed, premixes, and fats and oils to replace synthetic antioxidants without necessitating a higher amount of the ingredient.
Key players operating in global food premix are Archer Daniels Midland Company, Koninklijke DSM N.V., Glanbia plc, Jubilant Life Sciences, Hexagon Nutrition Pvt. Ltd., Fenchem, SternVitamin, Lycored, Barentz, WATSON-INC, Prinova Group LLC, Farbest Brands, and B & H Biotechnology Co. Ltd.
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