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Isostearyl alcohol is a chemical compound belongs to the alcohol group that consists of 18 carbon in its molecular structure. It is a transparent and clear liquid, mostly soluble in waxes and oil but insoluble in water. Isostearic acid as the main raw material used in the manufacturing of isostearyl alcohol. This is used as the main ingredient in most of the cosmetic and personal care products. It has excellent viscosity and anti-aging functionality thus enhance the texture of the cosmetic product.

The global isostearyl alcohol market was estimated to be valued more than US$ 130.0 million in terms of revenue in 2019 and is predicted to grow at a CAGR of 4.8% during the forecast period (2020 to 2027)


Rising demand for viscosity boosters in the cosmetic industry in order to avoid the formation of the crystal is expected to fuel the market growth of the isostearyl alcohol. Isostearyl alcohol increase the viscosity of the product without compromising on the functionality of the cosmetic properties. Hence, rising demand for isostearyl alcohol as an ingredient in the cosmetic industry is expected to augment the market growth of isostearyl alcohol.

Market Opportunities

Expanding online e-commerce especially in Asia Pacific region has enabled convenient purchasing option for the consumer, thus consumer prefer buying products online and this expected to provide enormous growth opportunities to the market of isostearyl alcohol. According to the International Trade Administration, Australians spent nearly US$ 882 million on online cosmetic purchases in 2015. It is projected that B2C e-commerce will grow by another eight percent in 2017.

Market Restraints

Growing demand for multifunctional personal care ingredients is a major challenge for isostearyl alcohol as it is monotonic in nature is expected to hamper the market growth of isostearyl alcohol. For instance, in July 2016, Alban Mular International launched natural salicylic acid. The newly developed salicylic acid offers anti-inflammatory as well as anti-microbial properties that enhance wrinkle-smoothing impact. It also finds applications in hair care and skin care products.

Key Takeaways

On the basis of end-use industry, personal care dominated the global isostearyl alcohol market in 2019 with around 59% of market share in terms of revenue, followed by cosmetics, respectively.

Market Trends

Rising trend of blending isostearyl alcohol with other fatty alcohol among producers in order to enhance the properties and expand its application is expected to foster market growth. For example blend of polybutene, isononyl isononanotae, and isostearyl alcohol acts as a pigment binder, provides easy spreadability of the product on the skin and waterproof film-forming properties. This trend is expected to propel the market growth over the forecast period.

Rising demand for baby cosmetic products such as baby lotions, shampoos, and creams is expected to accelerate the market growth of the isostearyl alcohol. Various producers are penetrating into baby care segments in order to meet the rising demand is further projected to augment the market growth over the forecast period.

Competitive Section

Key players are operating in the global isostearyl alcohol market are Croda International Plc., Oleon, Jarchem Industries Inc., and Nissan Chemical America Corporation

Few Recent Developments

Oleon N.V

  • In April 2016, the company launched a product in health and beauty segment called Jolee

Market Taxonomy

By Application 

  • Emollient 
  • Glossing Agent 
  • Solvent 
  • Dispersing Agent 
  • Pigment Binder 
  • Others (Thickening & stabilizing agent)

By End-Use Industry

  • Personal Care 
  • Cosmetics

By Region 

  • Asia Pacific
  • Europe
  • North America
  • Latin America
  • Middle East & Africa
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