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On-the-go breakfast packaging is a packaging product used to package the on-the-go breakfast products and they can be classified into rigid packaging and flexible packaging. These packaging products are used to packaged food products such as breakfast bars, sandwiches & burgers, cakes & muffins, egg meals, milkshakes, cereals, and sausages & salami. On-the-go breakfast packaging solutions can be produced by using raw materials such as plastic, paper, and others. These packaging solutions enhance the shelf-life of the food product and prevent the spoilage of the product by avoiding contamination. Jars, bottles, cans, food trays, and boxes are some of the common On-the-go breakfast packaging solutions. All these packaging products offer convenience as they are lightweight packaging and also have an attractive look.

The global on-the-go breakfast packaging market is estimated to account for slightly less than US$ 779.1 million in terms of value in the year 2018 and it predicted to grow at a CAGR of 5.18% during the forecast period (2019-2027)

Drivers

A growing number of single-person households around the globe due to changing lifestyles and improving the standard of living is expected to foster the market growth of on-the-go breakfast packaging. According to Eurostat, Households in the EU had an average size of 2.3 persons in 2016 and 2016, a higher proportion of women (18 %) were living alone than men (14 %). Hence, rising number of single-person households is expected to augment the market growth.

Market Opportunities

The manufacturer is introducing sustainable on-the-go breakfast packaging solutions to maintain the freshness and extend the shelf-life of products. This factor is expected to provide a lucrative growth opportunity in the market of on-the-go breakfast packaging. For instance, in August 2017, lunch! has released its latest products for 2017 – including food and drink packaging, disposables, catering equipment, and technology in the UK’s biggest food-to-go trade show at ExCeL London.

Market Restraints 

Lack of product awareness among people and in some regions still people are habituated to traditional eating habits is expected to hinder the market growth of on-the-go breakfast packaging. Moreover, lack of focus of manufacturers operating in these regions on branding and promotional activities coupled with low product visibility across retail channels are some of the other major factors projected to hinder the market growth of on-the-go breakfast products over the forecast period.

Key Takeaways:

On the basis of material type, plastics has dominated the global on-the-go breakfast packaging market in 2018 with a 56.2% of market share in terms of value, followed by paper and others

Market Trends

The growing adoption of advanced packaging technology by the manufacturer in order to expand their presence is expected to propel the market growth of on-the-go breakfast packaging. For instance, in March 2018, a German manufacturer of innovative filling and packaging systems, KHS, have introduced new linear aseptic fillers for the bottling of sensitive products in a space-saving block system. Ideal for the packaging of on-the-go breakfast products like smoothies, milk, and yogurts.

Increasing introduction of the all-in-one format by the manufacturer to offer more convenient options and to cater to rising demand around the globe is expected to fuel the market growth. For instance, in 2015, Frips GmbH launched organic on-the-go muesli pots under the brand ‘Milk’n Müsli’ in Germany. The pot comprises a shot of milk powder and a spoon, along with muesli, and consumers only need to add water before consumption.

Competitive Section:

Key players operating in global on-the-go breakfast packaging are Amcor Limited, Bemis Company, Inc., Berry Global, Inc., Huhtamäki Oyj, Sealed Air Corporation, Winpak Ltd., Mondi Group Plc, DS Smith Plc, International Paper Co, Sonoco Products Company, Smurfit Kappa Group PLC, Tetra Laval International S.A., Coveris Holdings S.A., Georgia-Pacific LLC, Linpac Packaging Ltd, Constantia Flexibles, Group GmbH, Reynolds Group Holdings Ltd., WestRock Company, Ampac Holdings LLC., and Clondalkin Group Holdings B.V.

Few Recent Developments

Huhtamaki Oyj

  • In January 2017, Huhtamaki Oyj won the flexible packaging award for Worldstar Award 2017. 
  • In October 2016, the company would set up three new manufacturing units in Egypt and India. 
  • In May 2016, the company completed the acquisition of Delta Packaging Ltd., to improve its food packaging business.
  • In January 2016, it acquired FIOMO, a flexible packaging foil manufacturer. 

Sealed Air Corporation

  • In February 2017, the Sealed Air developed repackaging technology which would be used in the meat industry of New Zealand.
  • In November 2016, the company launched stealth wrap packaging technology

Market Taxonomy

By Material Type

  • Plastic
    • Polyethylene (PE)
    • Polypropylene (PP)
    • Polyvinyl chloride (PVC)
    • Polyethylene terephthalate (PET)
    • Others
  • Paper
  • Others (Glass, etc.)

By Packaging Type

  • Rigid Packaging
    • Rigid Boxes
    • Bottles & Jars
    • Cans
    • Trays
    • Others (Folding Cartons, etc.)
  • Flexible Packaging
    • Bags & Sacks
    • Pouches & Sachets

By End-use

  • Convenience Foods
  • Fruits & Vegetables
  • Bakery & Confectionary
  • Meat & Seafood
  • Dairy Products
  • Others (Biscuits & Cookies, etc.)

By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Latin America
  • Middle East & Africa (MEA)
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