The global Printed Signage Market was valued at US$ 41.82 Bn in 2022, exhibiting a CAGR of 3% over the forecast period (2023 to 2030) to reach US$ 52.9 Bn by 2030.
Global Printed Signage Market, By Type (Banner & Backdrop, Corporate graphics, Exhibitions & Trade Shows, Backlit Displays, Pop Display, Billboards, and Other Signage Types), By Print Technologies (Screen, Inkjet, Sheetfed, and Other Print Technologies), By Application (Indoor and Outdoor), By End User Vertical (BFSI, Retail, Transportation and Logistics, Healthcare, and Other End-User Verticals), and By Region (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa) as published by Coherent Market Insights
Global Printed Signage Market - Driver
- Continuous innovations by producers: The growth of the market is expected to be driven by the increased launch of new products due to the constant development of new products. The producer's innovative approach to eco-friendly interactive electronic ink has resulted in a paradigm shift in the Global Printed Signage Market, providing consumers with eye-catching displays while drastically reducing the environmental impact. For instance, in April 2021, Colorje which is the India's Largest manufacturer of Digital Inkjet Printer. Colorjet is globally reputed for its deep commitment to Technological Innovation has announced the launch of SoniQ I, a new signage printer that expanded the company's signage printer lineup. SoniQ I is a low-investment, high-value signage printer that offers flexible printing at high speeds, allowing PSPs to maximize their business potential.
Global Printed Signage Market - Opportunities
- Increasing demand for online content and real-time information: Advertising platforms, such as kiosks, billboards, and signboards, are experiencing a surge in demand due to the increasing demand for online content and real-time information. As businesses strive to capture the attention of consumers in the digital era, these dynamic advertisement formats offer potential market growth opportunities. Utilizing the technology-driven communication platform, these platforms meet the modern consumer's need for interactive and captivating experiences. For instance, in 2021 Digital Signage has the rise of digital signage has created a new market for printed signage. Digital signage requires high-quality printed graphics to be displayed on screens, creating an opportunity for the printed signage market.
Global Printed Signage Market - Restraints
- Lack of knowledge of advanced technologies among consumers: The global printed signage market is facing challenges due to a lack of consumer awareness of the latest technologies and their advantages. Many potential users are unaware of the sophisticated advertising and personalized content delivery capabilities offered by modern signage solutions. To address this issue, targeted marketing and educational campaigns should be implemented to demonstrate the value of digital signage and effectively expand the market. By increasing awareness, the market will be able to reach its full potential and experience substantial growth. While digital signage has been gaining popularity in recent years, many consumers are still not aware of the benefits of using this technology. For instance, in 2020, a survey conducted by Samsung found that only 35% of small and medium-sized businesses were using digital signage, despite its proven effectiveness in increasing sales and customer engagement.
To know the latest trends and insights prevalent in this market, click the link below:
https://www.coherentmarketinsights.com/market-insight/printed-signage-market-5204
Key Takeaways:
- On the basis of region, Asia Pacific is projected to lead the Global printed signage market over the forecasted period due to an increase in the number of manufacturers and the development of signage printers with cutting-edge technology and sophisticated designs.
- On the basis of end user verticals, the retail segment dominated the global printed signage market with around 48% of the market share in terms of revenue in 2022, followed by transportation and logistics.
Global Printed Signage Market - Trends
- Industry adapting the changing landscape: The global printed signage Market is adapting to the changing landscape, with mobile advertising becoming increasingly popular as a means of increasing consumer engagement. As a result, brands are increasingly shifting their advertising budgets towards online promotion, in order to balance out their traditional print signage budgets. Despite this shift, the market remains significant, particularly for physical venues and events, thereby providing a platform for the incorporation of digital technologies into printed signage to create engaging consumer experiences.
Global Printed Signage Market - Impact of Coronavirus (COVID-19) Pandemic
- The Coronavirus (COVID-19) pandemic has had a significant impact on the global printed signage market. The pandemic has caused disruptions in the supply chain, reduced demand for printed signage, and forced businesses to adapt to new ways of operating.
- One of the main impacts of the pandemic on the printed signage market has been a reduction in demand. With many businesses forced to close or reduce their operations, there has been a decrease in the need for printed signage. This has been particularly true for industries such as retail, hospitality, and events, which have been hit hard by the pandemic.
Global Printed Signage Market - Competitive Section
- Avery Dennison Corporation
- Spandex Ltd
- IGEPA group GmbH & Co. KG
- ORAFOL Europe GmbH
- Identity Global
- LINTEC Corporation
- 3A Composites Holding AG
- Signs Express
- EhKo Sign Industries Kft
- MACtac LLC (Lintec)
- Kelly Signs
- L&H Sign Company Inc.
