India / Global - 2025 - Coherent Market Insights (CMI) was honored to be associated with the ET NOW Top 50 Jewellery Brands of India 2025 as a Research Partner for supporting a prestigious national platform in identifying the most credible, influential, and high-performing jewellery brands based in India across various categories.
Mr. Mohit Shrivastava, AVP – Research & Consulting, Coherent Market Insights, represented CMI as part of the initiative and put forth the structured, multi-stage evaluation methodology developed to identify the leading jewellery brands in India. He described the intelligence-driven framework that is based on significant business strength, innovation capability, governance discipline, and long-term brand stability – intended to guarantee transparency, sectoral balance, and performance-based recognition.
Advancing India’s Jewellery Leadership Narrative
The ET NOW Top 50 Jewellery Brands of India 2025 initiative came into being with a goal to create a systematic, data-supported recognition system for the vibrant jewellery ecosystem of India. The initiative was an attempt to move beyond popularity-driven rankings and form a comprehensive talent-recognition framework.
Industry leaders, retail experts, brand custodians, financial analysts, and governance specialists came together as part of this initiative to celebrate excellence across gold, diamond, platinum, silver, bridal, luxury, lab-grown, digital-first, and heritage jewellery segments.
The Role of CMI: Creating a Transparent & Sector-Balanced Assessment System
In its capacity as a Research Partner, Coherent Market Insights oversaw the design and implementation of a demanding five-stage evaluation process to determine the Top 50 Jewellery Brands in India.
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Comprehensive Market Mapping & Longlisting
A total of 1,000 jewellery brands operational across India were taken into consideration, and an extensive nationwide market mapping exercise was carried out. Thus, a representative and well-balanced longlist covering brand scales, geographical areas, and business strategies was created.
Listed companies, national retail chains, local heritage jewellers, boutique design-led brands, luxury houses, and up-and-coming digital-first players were all included owing to the mapping. In addition to sectoral representation covering gold, diamond, platinum, silver, polki and kundan, bridal, fashion, luxury, and lab-grown diamond segments, geographic diversity was maintained across metro areas and Tier 1, Tier 2, and Tier 3 cities.
CMI used structured data triangulation to identify the brands. This included inputs from top trade associations such as GJEPC, GJC, and IBJA as well as MCA statutory filings, audited annual reports, and BIS hallmark registration databases. The longlist’s breadth and neutrality were further reinforced by retail footprint mapping, marketplace presence analysis (including Tata Cliq Luxury and Nykaa Fashion), reliable media tracking, expert consultations, and organized nomination outreach.
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Screening for Eligibility and Governance
Out of 1,000+ brands on the longlist, about 200–250 businesses made it through a rigorous eligibility and governance-led screening process.
The process mandated the brands to show that they were legally registered, had been operating continuously for at least three years, had an active retail or omnichannel presence, and had a verified operational scale. Mandatory compliance with BIS hallmark standards and the absence of serious regulatory infractions were additional crucial filters. Along with proof of consumer confidence and brand durability, transparency in pricing, sourcing, and governance practices were also evaluated.
This stage made sure that only reliable, compliance-ready, and performance-oriented brands moved to structured evaluation, making it extremely important.
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Weighted Evaluation Framework
A calibrated scoring model with predefined weightages to ensure comparability across business sizes and categories was used to assess eligible brands.