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The global smokeless products market was valued at US$ 10,228.4 million in 2018, according to Global Smokeless Products Market Report, by Product Type (Snus, Moist Snuff, and Chewing Tobacco), by Distribution Channel (Hypermarket & Supermarket, Convenience Stores, Online Stores, and Others), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa), published by Coherent Market Insights.

The global smokeless products market is expected to reach US$ 13,294.6 million by 2027, exhibiting a CAGR of 3.0% during the forecast period owing to high rate of tobacco consumption among all age groups. For instance, according to the Canadian Tobacco, Alcohol and Drugs (CTADS) Survey, in 2013, 8% of Canadians aged 15 years and older reportedly tried smokeless tobacco products. 6% (126,000) of the participants in the age group of 15-19 years, and 10% of young adults (233,000) aged between 20 and 24 reported that they had tried smokeless tobacco. Moreover, as per the same source, in 2017, the prevalence of past-30-day smokeless tobacco use was 1% (225,000) for Canadians aged 15 years and older. Also, 2% of the individuals aged between 15 to 19 years, and 1% of young adults in the age group of 20 to 24 reported past-30-day use of smokeless tobacco, which was unchanged from 2015.

The global tobacco industry has a major political influence. Changing government regulations on consumption of different types of tobacco products such as chewing tobacco, snus, and snuff are affecting growth of the global smokeless products market. For instance, in November 2019, Ahmedabad-based NGO, High on Life, requested Gujarat Chief Minister - Vijay Rupani to ban chewing tobacco in the state of Gujarat (India) and the Gujarat government is taking steps to completely ban the use of chewing tobacco in the Indian state.

To know the latest trends and insights prevalent in this market, click the link below:

Browse 110 market data tables* and 90 figures* on "Smokeless Products Market” - Global forecast to 2027.

Key Trends and Analysis of the Global Smokeless Products Market:

  • Trend of using moist snuff or snus products over smoking tobacco products is increasing, as these products do not affect the lungs and airways due to lack of smoke. For instance, according to the report titled ‘The significance of flavor additives in the use of moist snuff and e-cigarettes’ published by Nordic Welfare Centre, in 2018, in Norway, the proportion of men aged 16 to 74 years who used moist snuff daily was 18%, which was 6% greater than those who smoked tobacco daily, accounting for 12% of the total tobacco used. Moreover, according to data released by Statistics Norway - the National Statistical Institute of Norway, the percentage of men in the age group of 16-74 years who used snus daily had increased from 12% to 18% during 2010 to 2018 in Norway. Moreover, according to data released by the U.S. Food & Drug Administration in November 2019, 1.9% (about 280,000) high school students and 0.5% (about 50,000) middle school students used snus in 2014 in the U.S

Key Takeaways of the Market:

  • Europe is expected to be the fastest growing region in the global smokeless products market over the forecast period. Smokeless tobacco products such as moist snuff (product developed in Sweden and also known as 'snus') and chewing tobacco, which are being mixed with products such as lime, areca nuts, and catechu, are widely used by several communities in Europe. This is expected increase market growth of smokeless products in the region
  • Key players operating in the global smokeless products market are focused on new product launches in order to strengthen their position in the market. For instance, in September 2019, Japan Tobacco Inc. launched a new range of tobacco free nicotine pouches under the brand name Nordic Spirit with the aim of expanding its portfolio of smokeless tobacco products.
  • Major players operating in the global smokeless products market include Altria Group, Inc., British American Tobacco plc., DS Group, Swedish Match AB, Swisher International, Inc., Imperial Brands PLC, Turning Point Brands, Inc., AG Snus, Japan Tobacco Inc., and Dholakia Tobacco Pvt. Ltd.
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