The Global Tablet Market, by Product type (Detachable and Slate), by Operating System (Android, iOS and Windows), by Screen Size (below 8” and 8” and above), by End- Use Sector(Consumer and Commercial),  and by Region (North America, Latin America, Europe, Asia Pacific, Middle East and Africa) - Global Forecast to 2027”, is expected to be valued at US$ 1,295,057.1 Million by 2027, exhibiting a CAGR of 20.6 % during the forecast period (2019-2027), as highlighted in a report published by Coherent Market Insights.


A table or tablet PC is a portable computer that uses a touchscreen interface as its primary input device. The standard tablets are larger than smartphones in terms of size and smaller than a notebook or laptop. The majority of tablets weigh less are used without physical keyboards. Tablets are used for a variety of applications including, video and image editing, chats, emails, video streaming, gaming, video calling, internet browsing, etc. Modern tablets are manufactured with wireless Internet access or local area networks (LAN). Although the majority of tablets use a touchscreen interface without physical keyboards, some tablets are offered with a stylus to enhance the user experience.

The global Tablet Market was estimated to account for US$ 280,391.8 Mn in terms of value and 550.9 Mn Units in terms of volume in 2019 and is expected to grow at CAGR of 20.6% for the period 2019-2027

Market Driver

Growing demand from e-readers for sophisticated devices is expected to drive growth of the global tablet market during the forecast period

Growing adoption of tablets as a multi-purpose device for reading, entertainment, and various work-related activities in the corporate sector is expected to boost the demand for tablets in the near future. This high demand is due to lucrative features such as enhanced portability and lightweight. Currently, the demand for portable online reading tablets is expected to increase significantly, owing to growing advancements in technology in the field of electronic devices and changing reading habits of consumers. Hence, these factors are expected to boost growth of the global tablet market over the forecast period. For instance, in 2015, Amazon Kindle Fire Tablet, manufactured especially for e-Readers, accounted for 1.7 billion tablet shipments.

Market Opportunity

High potential in emerging economies can present lucrative growth opportunities for market players

Growing populations in emerging economies such as China, India, Brazil, and others combined with stable growth in urbanization are expected to boost the demand for advanced tablets. Manufacturers in the market can focus on these countries by launching novel products with advanced features, in order to capitalize on untapped market potential and expand their consumer base. Moreover, growing population and rampant urbanization are expected to provide lucrative business opportunities for market players over the forecast period.

Market Restraint

Saturation growth in the high-end tablet market is expected to hamper the global tablet market growth during the forecast period

Premium range of tablets offered by Samsung and Apple has witnessed saturated growth in the global tablet market. This is owing to easy availability of low range tablets with similar features as that of high-end tablets. Furthermore, new entrants such as Asus and Acer are offering tablets at relatively low price with similar features as that of high-end tablets. Thus, these factors are expected to hamper the global tablet market growth over the forecast period.

Market Trends

  1. APAC Trends

Growing disposable income in the region

Increasing per capita income among APEJ countries such as China and India is expected to boost the demand for tablets over the forecast period. According to Coherent Market Insights’ analysis, in 2015, 328.3 Mn consumers use tablets in China and 40.4 Mn in India.

Low average selling price

High population countries such as India and China are expected to represent a potential opportunity for tablet manufacturers such as Xiaomi, Acer, and Asus if tablets are offered at low prices, which will enable the players to capture significant share in these price-sensitive markets.

Growing adoption of tablets in the corporate sector

Rampant economic development in emerging economies such as China and India are expected to boost the corporate sector in the region. Rising adoption of tablets to ease business communication and for business computing are major factors driving growth of the APEJ tablet market.

  1. MEA Trends

Income level impact

Increasing adoption of tablets in Middle East & Africa is significantly dependent on the income level of consumers. High-end tablets hold a prominent share in the market in GCC countries, especially in Saudi Arabia, Qatar, and the UAE. However, emergence of affordable tablets and low-cost Android tablets is expected to drive growth of the tablet market in the region.

Connectivity is a major priority in the region

Wi-Fi plays a crucial role in terms of online connectivity in the Middle East and North Africa. According to Coherent Market Insights’ analysis, in 2013, the majority of tablet users, especially in Saudi Arabia and the UAE, showed preference towards Wi-Fi-enabled tablets due to wide availability of Wi-Fi indoors and outdoors, and high price of mobile data services offered by telecom companies in the region.

Corporate to be emerging end users

Recent trends show that corporate sectors are emerging as a key end-use industry for tablets due to their high mobility feature integrated with various business computing operations and features.

Preference for Android Tablets

Increasing preference for Android tablets in MEA region is attributed to easy availability of Android tablets in various models, availability of wide range of applications, ease of downloading applications and facility of storage expansion, which are the main preferences of consumers.

Competitive Section

Key players operating in the global tablet market are Acer Inc., Asustek, Apple Inc., Xiaomi, Samsung, Lenovo Group Limited, Google Inc., Sony Corporation, Toshiba and Huawei Technologies Co. Ltd.

Key Development

  1. Key companies in the market are involved in product launches, in order to enhance their market presence. For instance, in August 2018, Xiaomi introduced Mi Pad 4 Plus with 10.1-inch IPS LCD display and aspect ratio 16:10.
  2. Major market players are focused on product launches, in order to expand their product portfolio. For instance, in July 2019, Samsung launched new Galaxy Tab S6 with 128 GB storage and 6GB of RAM.


Market Taxonomy:

  1. By Product Type
    • Detachable
    • slate
  2. By Operating System
    • Android
    • iOS
    • Windows
  3. By Screen Size
    • Less than 8 inch
    • 8 inch and above
  4. By End- Use Sector
    • Consumer
    • Commercial
  5. By Region
    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • Middle East & Africa


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