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Vitamin D is a fat-soluble vitamin that has an important role in the modulation of cell growth, immune function, and healthy bone development. Vitamin D Ingredients can be extracted from milk, plants, fruits, fish, vegetables, animals and others. Vitamin D Ingredients have a wide range of applications across Pharmaceutical, cosmetics, and food &beverage industry. Vitamin D is available in powder, resin, and liquid form. According to the Coherent Market Insights analysis, North America is the largest region in terms of vitamin D Ingredients consumption followed by Western Europe. The U.S. is the major importer and consumer of vitamin D Ingredients followed by Germany.

The global vitamin D ingredients market is estimated to account for slightly less than US$ 2.0 billion in terms of value in the year 2018 and it predicted to grow at a CAGR of 10.6% during the forecast period (2019-2027)


Increasing launch of the fortified drink of vitamin D by the manufacturer is propelling the market growth of vitamin D. For instance, in May 2017, Tetley is broadening its presence in the area of functional drinks with the launch of a new product which sees it step out of its ‘tea comfort zone’ into new territory in the squash category. The exciting new range is available in a family-sized 850 ml bottle in 3 delicious flavors perfect for any age group: Sunshine with added Vitamin D: a refreshing and revitalizing mix of orange and peach with added Vitamin D to help maintain healthy bones and teeth boost with Vitamin B6: a reinvigorating burst of berry flavors with the addition of B6 to help reduce tiredness and Immune with Vitamin C: a tangy yet sweet combination of Lime and Elderflower with the addition of Vitamin C for added immune-supporting benefits.

Market Opportunities

Increasing application of vitamin D in the treatment of disease is estimated to offer a significant opportunity to the market of vitamin D. According to the Coherent Market Insights, a recent research study published in “Clinical Breast Cancer”, a magazine published by Elsevier found that vitamin D supplement intake with chemotherapy can advance disease-free survival in women with HER2+ breast cancer. The research reveals that patients who consumed Vitamin D supplements during treatment have better survival as compared to the patients who did not take vitamin D supplements. Also, patients who received vitamin D supplements had shown non-significant improved overall survival. This study is expected boost to the theory of Vitamin D linkage with Breast cancer and lucrative opportunity to the market of vitamin D.

Market Restraints

Nominal effects of vitamin D supplements on the prevention of disease is expected to hinder the market growth of vitamin D. According to the Coherent Market Insights, researchers from the University Of Auckland, New Zealand, refused the claim of earlier research which says Vitamin D supplements help in the prevention of diseases. A recent study published in the British Medical Journal claims that vitamin D supplements are not beneficial in the prevention of disease. Moreover, clinical trials conducted by University professors and research showed that vitamin D supplements failed to demonstrate that it reduces the risk posed by falls and fractures to bones and muscles. Therefore, researchers suggest young people consume foods rich in Vitamin D instead of taking Vitamin D supplements which can restrict the Vitamin D Ingredients market growth.

Key Takeaways

On the basis of source, the fish segment has dominated the Vitamin D ingredients market in 2018 with a 64% of market share in terms of value, followed by plant, fruits & vegetables and milk, respectively.

Market Trends

Various manufacturers are focused on introducing new products, especially in vitamin D Supplements to cure diseases is augmenting the market growth of vitamin D. For instance, in January 2017, BOC Sciences launched a new variety of Vitamin D named as Vitamin D5 which is a chemical contains Panthenol (analog of pantothenic acid/vitamin B5). According to company officials, vitamin D5 can be used as an alternate of vitamin D3. The company has this product in the U.S. in limited quantity and expected to expand its business based on the results of its primary customers in the U.S.

Increasing penetration of products that incorporate Vitamins is projected to accelerate the market growth of Vitamin D ingredients. For instance, in October 2016, Creamline Dairy Products Limited (CDPL), a dairy player in India launched a pasteurized milk with high levels of Vitamin D named “Enrich D” under its brand name JERSEY. Also, on the same years in September, Dr. Reddy's major pharmaceutical company in India introduced Generic Zemplar Injection which is a Vitamin D analog injection used to treat secondary hyperparathyroidism due to chronic renal failure.


Competitive Section:

Key players operating in the global Vitamin D ingredients market are BASF SE, Dishman Netherlands B.V., Royal DSM N.V., Barr Pharmaceutical, Lycored Limited, Zhejiang Garden Bio-chemical High-tech Company Limited, Fermenta Biotech Ltd, Schiff Nutrition International, Inc. (Reckitt Benckiser), Glaxo Smith Kline, and J.R. Carlson Laboratories.                                          

Market Taxonomy

By Product Type

  • Vitamin D3 
  • Vitamin D2

By Source

  • Milk
  • Eggs
  • Fish
  • Animals
  • Plants, Fruits, and Vegetables
  • Others (Microalgae, fungi, yeast, plants, etc.)

By Application

  • Pharmaceutical
  • Food
  • Beverage
  • Cosmetics 
  • Animal Feed and Pet Food
  • Others

By Form

  • Powder
  • Resin
  • Liquid

By Region

  • North America
  • Europe
  • Latin America 
  • Asia Pacific 
  • Middle East & Africa 
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