The Vitamin D Ingredients Market, estimated at USD 3.99 Bn in 2025, is expected to exhibit a CAGR of 11.24% and reach USD 8.41 Bn by 2032.
The Food and Beverages sector is driving global growth, balancing rising consumer demand for sustainable, healthier options with industry investments in digital transformation, e-commerce, and supply chain innovation.
Drivers
Rising government initiatives for advertisement for promoting the intake of vitamin D will boost the market growth. Increasing government initiatives in the form of advertisements to promote vitamin D intake is expected to drive market growth for global vitamin D ingredients during the forecast period. In recent years, recommendations for vitamin D intake for all age groups and pregnant women have been published by the U.S. Food and Drug Administration, European Food Safety Authority and many other regulatory agencies and government agencies. As a result, regulators are aware of the importance of vitamin D intake and the issues associated with vitamin D deficiency. As a result, regulators have begun issuing recommendations for taking supplements, especially vitamin D, to help people achieve a better lifestyle and health.
Market Opportunities
Increasing usage of vitamin D in prenatal state to present lucrative opportunities
Researchers have discovered that vitamin D supplements may reduce the risk of autism in newborns. Proper dosing during pregnancy helps reduce the risk of autism in the baby, which is anticipated to offer opportunities to the market in the coming years.
Market Restraints
Reductions in consumption of vitamin D due to introduction of advanced therapies are hindering the market growth
The advent of advanced therapies is believed to reduce vitamin D consumption and impede market growth. Recently, a team of scientists and professors at the Ewha Woman's University College of Medicine in South Korea received a US $2.16 million government grant for research on stem cell therapy, which is important for the production of hormones. Hormone deficiency can cause hypoparathyroidism, which can lead to lower blood calcium levels. Therefore, the development of such advanced therapies is expected to limit vitamin consumption.
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Key Takeaways
On the basis of source, the fish segment has dominated the Vitamin D ingredients market in 2025 with a 64% of market share in terms of value, followed by plant, fruits & vegetables and milk, respectively.
Market Trends
Various manufacturers are focused on introducing new products, especially in vitamin D Supplements to cure diseases is augmenting the market growth of vitamin D. For instance, In November 2025, Himachal Chief Minister Launched Fortified Milk of Milkfed with Vitamin A and D, The Middle East and Africa are expected to witness sturdy growth in Vitamin D market due to different latitude, Climate and skin pigmentation.
Increasing penetration of products that incorporate vitamins is projected to accelerate the market growth of Vitamin D ingredients. For Instance, June 2025, Grofers an online grocery Company Launched new G Fresh Milk Fortified with Vitamin A and D.
Competitive Section:
Key players operating in the global Vitamin D ingredient market are BASF SE, Dishman Netherlands B.V., Royal DSM N.V., Barr Pharmaceutical, Lycored Limited, Zhejiang Garden Bio-chemical High-tech Company Limited, Fermenta Biotech Ltd, Schiff Nutrition International, Inc. (Reckitt Benckiser), Glaxo Smith Kline, J.R. Carlson Laboratories
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