Lawyers are in an incredibly competitive industry, especially on the internet. There are hundreds of other lawyers in their city trying to attract the same eyes. To stand out from the rest, you need to tighten your law firm branding via content marketing tactics on your website and social media.
Law Firm Branding: 10 Powerful Content Strategies in 2023
If you’re interested in improving your law firm branding, you’ve come to the right place. In this blog, we'll look at 10 powerful content marketing strategies you can use to grow your practice.
1. Utilize SEO to Build Your Brand
You’ll need to create or hire someone to develop an SEO strategy for your law firm because it's one of the fastest ways to attract customers to your brand. SEO involves using keywords, link building, and sprucing up your website’s backend. It takes a while, but the traffic is worth it.
2. Create Quality Content
High-quality content will draw more clicks for your practice. Do research to gain insight into your demographic to tailor your content and keyword selection. Quality content also means avoiding clickbait titles that make false promises, as that could negatively affect your brand.
3. Use Visual Elements
Online users respond more to visual content than they do to plain text. Using visuals, such as infographics, photos, and videos, can draw more clicks and build interest in your practice. These visuals break up big blocks of text, making your content more engaging and appealing.
4. Make Sharing Easy
Help your content go further by making it easy to share. Make sure you have share buttons on all of your content so people can quickly and easily share and promote your posts on social media. This will spread your content further and draw more clicks and interest in your brand.
5. Connect on Social Media
You can get the most out of your law firm branding if you’re not on social media. Social media is a great way to connect with potential clients and build your brand. You can use social media to join legal-focused groups, start conversations with potential clients, and answer legal questions.
6. Leverage Influencers
Influencers are powerful figures with large followings on social media and blogs. Connecting with influencers can extend your reach, attract more clicks, and establish you as an authority in the legal field. Engage with influencers by asking for brand-focused guest posts and interviews.
7. Strike a Balance
No one wants to read ads all the time, so make sure to balance your promotional content with more entertaining and engaging content. You don’t even have to focus on writing blog posts, either. Mix it up by making online seminars, writing podcast scripts, and recording audiobooks.
8. Track your Success
Building a successful content marketing strategy takes time and effort. Keep track of your progress by looking at website analytics and tracking how people respond to your content. This helps you adjust your strategy and focus on the topics that draw the highest click-through rate.
9. Repurpose Your Content
You don't have to start from scratch every time you create content. A significant part of law firm branding is repurposing old content because it saves time and more. Consider taking a blog post and morphing it into a video or infographic or reposting your content twice in one year.
10. Work Your CTAs
A call-to-action or CTA lets your viewers know what to do next. In law firm branding, a great CTA would be “hop on a call now for a free consultation” at the end of your content. Simply asking your viewers to do something will make it more likely they’ll take that action and convert.