Digital Transformation Post Covid19 Blog Coherent Market Insights

Design for the Digital Age

: Today's digital technologies require customized experiences for every consumer or the wrong experience could lead customers away from your brand. For instance, social media sites such as Facebook, LinkedIn, Twitter, and Pinterest encourage social engagement. Customers want to connect with other consumers, share information and data or just simply stay connected. To engage customers, companies should design for the digital age and use customized experiences for all the business processes.

Work with the Business Processes

: Companies need to adapt to digital technologies, and not the other way around. Companies should customize processes to suit digital technologies. For instance, consider how email can improve customer service. Rather than waiting for the email to arrive in the inbox, send a quick email at a certain time to remind customers of the company’s products or services. If the company cannot customize their business processes, they risk losing or misplacing important documents, leaving their customers without necessary documents, or having your computer crash. For these reasons, companies must work closely with their designers to carefully create business processes that are optimized for digital technologies.

Work with the company’s technology partner

: Working together with company’s technology partner allows company to leverage their experience and knowledge of specific business processes to make them more effective. For instance, if the company’s technology partner is good at mobile apps, incorporate those into the company’s marketing campaigns. The technology partner may be able to offer insights into the best demographic for particular services such as mobile payment options or mobile access to maps. Working with company’s partner will allow the company to take advantage of the partner’s knowledge and expertise, while benefiting from their digital technologies.

Work with the Customers

: The world is social. In fact, it is faster, more convenient, and easier to stay connected than ever before. As a result, businesses should embrace the opportunity to connect with their customers through social media platforms. Facebook, Twitter, LinkedIn, Pinterest, StumbleUpon, and other social media platforms will connect one to a whole new audience. In addition to connecting with customers, digital technologies are making it easier to improve customer service via e-mail, on-demand delivery of goods and services, messaging, surveys, inquiry lines, live phone support, appointment setting, technical support, and others. By using digital technologies to improve company’s customer service, they are enabling themselves and their business to move quickly through this transformational time.