Confused between Google Ads and Facebook Ads? Both platforms are powerful tools to increase the reach of your business, but which platform is best for you depends on your goals and target audience. Google Ads connects you with people searching for products or services, while Facebook Ads helps you reach the right audience based on their interests and behaviour.
If you're looking for expert guidance on digital marketing, check out organisations like First Page New Zealand for top-notch strategies and insights. Here, we have listed a few of the benefits of both Google and Facebook ads. Take a look and decide which one is the best for you!
Google Ads
Google Ads is currently a hot favourite for advertisers for easy marketing of products, especially those who love the PPC format. It is no surprise that Google Ads has been proven to be the most effective in digital and SEO-based marketing. Let’s see why.
1. Broad Audience Segment
One of the biggest advantages of using Google ads is their massive reach. According to various websites, Google handles around 30,000–40,000 searches every second, which equals around 1.2 trillion web searches every single year. Google is becoming increasingly sophisticated each year and even faster now, thanks to artificial intelligence and machine learning technology. The aforementioned search volume is likely to see a steep increase.
Right now, there is no other search engine that can offer the massive audience that Google can. This alone makes Google a really good choice for your digital marketing strategy. Also, when combined with the scarily accurate search results that Google provides, you can see why AdWords is the best PPC platform.
2. A Level Playing Field
People who are new to PPC advertising have a huge misconception. They think that the one with the largest budget automatically has the most search rankings in Google ads. This is quite far from the truth. Google Ads focuses mainly on the quality and relevance of the adverts.
This is because Google needs its users to come searching for the most relevant and updated information out there—and for this, it needs to keep up with the kind of information and suggestions it shows its users.
It is true that certain keywords can cost more than others, but the amount that advertisers have to bid depends hugely on the relevance and quality of their advertisements. A few of the metrics, such as click-through rate, are central to the ad’s overall quality and appeal.
3. A Wide Range of Ad Formats
In AdWords, advertisers can use an incredible number of features to tailor their ads to look more compelling to prospective customers. The platform offers features such as site links, ad extensions, and various types of social proofing, such as shopping ads and location targeting. Google has even introduced ad formats tailored to the unique needs of specific types of businesses, which go way beyond the typical text-based ad experience and incorporate rich visual elements such as high-resolution images and interactive map data.
No matter what kind of product you are selling and to whom, there are good chances that there is an ad format or feature that will make your goods or services much more appealing to your target demographic. This is because Google is continuously implementing new ad formats and also upgrading its features, empowering advertisers to scale new depths in their business.
Facebook Ads
Before you say it, let us spell it out: Yes, Facebook Ads is pretty much the ‘new kid on the block’ compared to Google Ads. However, Facebook has been working on it for several years now. In today’s world, Facebook Ads are huge as far as paid marketing goes, and they have become indispensable to many businesses’ digital marketing plans and strategies.
1. Unparalleled Audience Granularity
Facebook is one of the top social networking sites that people use today—and it boasts around 1.55 billion monthly users, which is more than one-fifth of the entire world’s population. In short, we can easily admit that Facebook has no rival when it comes to the sheer enormity of its audience.
Since people share almost every detail of their lives on Facebook, advertisers can make use of this and upload customer information from their own databases. That information will then be filtered based on Facebook’s own user data. Eventually, a pool of similar customers is created by the algorithm, allowing advertisers to maximise the reach of their products and company.
2. An Inherently Visual Platform
As we all know, Facebook is a visual medium. Because of this, ads have an incredibly powerful effect since they can blend in seamlessly with the other images, videos, and content that appear in the homepage feed. This kind of presentation encourages the viewer to click on these ads out of sheer curiosity, if not anything else.
Like other platforms, Facebook is constantly working on offering advertisers a better marketing platform and potential customers a very rewarding online experience. Earlier, Facebook mandated that ads on its platform should feature text occupying no more than 20% of the total advertising area. This has now been relaxed.
3. Incredible ROI
One of the primary elements of Facebook ads that attract advertisers is the huge potential return on investment that Facebook offers. This is one of the main reasons why newcomers prefer Facebook.
Of course, the budget can vary widely depending on factors such as messaging, scope, and campaign targeting. Facebook offers tremendous potential when it comes to grabbing the eyeballs of users and the granularity with which advertisers can target buyers. Combined with the remarkable ROI, Facebook Ads is one of the best options for people who are on a budget.
Final Thoughts
Both Google Ads and Facebook Ads offer unique advantages; it depends on you and your business goals which one can bring better results. For the best results, a combination of both platforms can be used, where Google Ads can drive conversions while Facebook Ads can help to expand the audience.
Disclaimer: This post was provided by a guest contributor. Coherent Market Insights does not endorse any products or services mentioned unless explicitly stated.
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