The growth of innovation, environmental sustainability, and the shifts in customer spending behavior, all together, are redefining the cosmetics industry. Advances in cosmetics AI, sustainable formulations, and alternative business models are changing the way skincare and beauty are approached.
Recent Changes in the Cosmetics Industry
- In May 2024, L’Oréal is set to unveil an AI skincare assistant integrated into their mobile application. Users can now have their recommendation tailored to them through facial analysis scan. This greatly improves customer experience as it ensures that working products are fit for every user’s skincare requirements.
- In April 2024, Estée Lauder began offering new skincare lines that are friendly to the microbiome and are intended to nourish the skin’s natural bacteria to aid in barrier protection and hydration. This trend comes in response to the demand for skincare products containing probiotics and prebiotics.
- In March 2024, Shiseido made a statement regarding their concentrated skincare cosmetics which are in a waterless form. These improvements are aimed to minimize the use of water in cosmetic products, which serve as an industry standard in sustainability alongside formulating green cosmetics.
- In February 2024, Chanel decided to work together with one of the biotechnology companies in order to produce new anti-aging bioengineered products based on plants. The goal is to increase the effectiveness of skincare products while minimizing the use of harmful organic compounds.
- In January 2024, Sephora Incorporated widened the possibilities of virtual AR makeup testing for customers further by augmenting virtual try-on technologies. Such advancements in technology help to enhance the link between physical and online shopping.
Impact of Recent Trends on the Cosmetics Industry
Coherent Market Insights (CMI) projections have shown that the global cosmetics industry was valued at USD 289.2 billion in 2022 and estimated to expand at a CAGR of 5.3% between 2023 and 2030. With such growth estimates, the industry is set to adapt to innovations while also changing consumers' needs.
These improvements at Sephora's AR and L’Oréal's AI virtual skincare assistant shift toward ultra-personalized beauty care. Furthermore, beauty shopping and the consumer experience are becoming more engaging with the application of AI and AR technologies.
Furthermore, Estée Lauder's and Chanel’s products focus on the growing industry base of scientifically-backed skin-caring solutions. These products have proven to enable skin healing, anti-aging, and skin longevity while providing the desired outcome.
Such waterless skincare products from Shiseido show the brand's commitment to environmental sustainability. There is widespread attention to eco-friendly beauty solutions, encouraging businesses to create greener products. Online shopping for beauty products is becoming captivating as Sephora integrates AR try-on features with their products. Virtual solutions are assisting businesses in lowering product return rates, increasing customer satisfaction, and unifying physical and online shopping experiences.
The Future of the Cosmetics Industry
The cosmetics industry is likely to expand in the future due to progress in Artificial Intelligence and biotechnology, and the rise of concern over sustainability. There will be refined personalized skincare products, microbiome-friendly constituents, and digitalized beauty services, all of which will support the growth of the sector. The beauty industry is set to provide advanced, eco-friendly, and efficient solutions to people around the world, so never-stopping innovations will definitely change the beauty industry for the better.
