How Web Design Helps Law Firms Win More Customers Online

Law firms are encountering a persistent challenge with online growth today. But only 70% of people will consider a law firm if it has a professional website.

On the contrary, legal brands often lose qualified traffic before consultations happen because of a bad web design. This means that the website does not provide enough user experience, which is why the user is not converting.

Keep reading for a look at how web design helps law companies get more customers online.

Is page performance important for UX?

Indeed, it does! Your website's pages should be properly optimized so they do not leave before finding those answers.

What does this mean?

When you have a bad visual hierarchy, typography, and aggressive pop-ups, that's a red flag for visitors (and search engines too). Or, take the page performance as an example. If the page takes over 3 seconds to load on mobile, 53% of visitors simply leave the page.

If you don't have much knowledge about optimizations, a professional law firm web design agency can help you here. Prepare a list of your concerns and discuss them. Or, for instance, you can ask them to provide some recommendations on their end, too.

Indeed, messaging is one of the biggest issues on all websites, not just on law ones. In fact, the user should find answers within seconds, or they will start seeking another law firm. So, keep the messaging concise, with no fluff. The visitor should understand that you do care about their concern.

Why is it important?

Most often, law firms treat web design as a "nice to have" option. They think it can help them overcome competitors not only using PPC ROI or organic lead quality but also having a modern website design.

But why do law companies want to get a visually elegant, sleek, and modern website?

Simply because it's all about the design that creates trust. In turn, the content should be good enough to convert the users, too. Eventually, design means nothing if the content is not good enough.

When seeking help in law companies, clients are usually quite stressed and in a hurry. So, the website should be the place where they find answers to their problems. In fact, close to 60% of B2B buyers disengage with content that is irrelevant to their current stage of the buying journey.

That is why SEO companies work on the content first, and then move designing the website and align web design with content.

Should law firms keep any technical requirements?

Indeed, they should. Web design works not because of web design trends but rather because of how humans scan the page and make a decision online.

One of the first things to keep is, indeed, page speed.

Why? As we mentioned above, that's one of the top things that drives first impressions. In fact, as the page load time rises from 1 to 10 seconds, the bounce rate can increase by up to 123%.

Here, some of the top factors decreasing page speed are:

• Big-size images
• Heavy animations
• Third-party programs, running in the background
• Wrongly implemented coding

As a result, incorrect implementation of any of the mentioned points can cause the page to slow down significantly.

For images, one of the current recommendations by Google is converting the images into more lightweight formats like WebP or AVIF. WebP is better here for now, as it's being used more and most browsers recognize it better.

Animations and videos are great; they make a good impression. But if they overload the page speed, it already reduces SEO strategy efficiency. Here's you can replace them with lightweight CSS transitions or vector-based Lottie files. That's one of the best ways of keeping the quality and interactiveness two in one in the best possible way.

For third-party programs and confusing coding, you can:

• Remove unused codes
• Set the remaining codes to load asynchronously (async) so they don't block the main content
• Use minification tools or plugins

The points above will help you prevent the website from crashing and will keep it technically healthy.

Important tips that will help law firms win more customers online

When working on the SEO strategy, start with keyword mapping.

Why? Simply because the keyword and search intent are hugely important here.

First of all, define top landing service pages by search demand and revenue value, this is very important. Assign one primary goal per page and optimize it for one primary keyword, not more.

When optimizing a page for SEO, don't forget about call-to-actions, too. Position CTAs above the fold so your main goal is visible right away, without requiring users to scroll. In fact, users spend over 50% of their time on viewing content above the fold so it's important to place CTAs efficiently.

Not to leave the page, it must be properly optimized too. So, pay attention to mobile-friendliness and page speed.

Google checks user experience with Core Web Vitals. To improve it, focus on optimizing the following important components below:

• Largest Contentful Paint (LCP)
• Interaction to Next Paint (INP)
• Cumulative Layout Shift (CLS)

Pro Tip: Compress images (and convert them into the next-gen image format like WebP), implement lazy loading, reduce render-blocking scripts, and use clean, lightweight code.

And don't forget to integrate analytics in the very beginning of website launch (ideally after the launch). It will help you track scroll depth, CTA clicks, form starts, and form completions.

One common pitfall is copying competitors. Many law firms clone layouts without understanding why those layouts exist and if they help at al. The root cause of the problem lies in strategy gaps, not expert design solutions.

Main Takeaways

Today, experienced law firms focus on complex digital solutions to get the most impact. They believe that all digital channels should work with the website's design to achieve the best conversion rate.

However, web design drives real value only if treated as a growth system rather than just a necessity.

So, designing a website should be based on the business strategy to get more conversions and not on what other competitors are doing. Only then will it be possible to get the most out of the implemented brand strategy.