Tips for Student Entrepreneurs on How to Gather and Use Market Intelligence to Boost Sales

May, 2024 - by CMI

Tips for Student Entrepreneurs on How to Gather and Use Market Intelligence to Boost Sales

Market intelligence allows for the collection and analysis of data to come up with insights to help businesses make decisions. Some of the data include market trends, consumer patterns, business projections, competitor analysis, and product sales. Market Intelligence relies on data; hence, it can be used in small-scale businesses or for startups. If you’re a student entrepreneur who wishes to make more sales, let us journey together and discuss how to gather and use market intelligence to boost your sales.

Have a Clear Goal

When you want to hire a writer from an essay writing service, you have to define your aims for doing so to enable you to evaluate various writers to determine the one that will fulfill your aims. It’s the same with using market intelligence to boost sales. Almost everything can be analyzed. However, the quality of the output depends on the quality of data input. It works on the principle that input is equal to output; hence, if you put in the wrong data, you are going to have the wrong output and consequently make wrong decisions.

It means that you need to have clarity about the data needed to perform the right analytics. It is where refining your goals comes in. Unclear goals pose a problem of information overload, where you have too much irrelevant information. Defining your goals leads to increased efficiency since you are able to fine-tune your research to target specific areas, hence gathering only relevant information in the shortest time possible.

It is good due to the limited time and resources faced by student entrepreneurs. Additionally, it improves decision-making, where you are able to analyze data with a purpose and infer decisions based on your problem.

When looking for data to boost sales, first understand the tastes, preferences, and pain points of your consumer. Understanding your consumers allows you to tailor-make your products to meet your customers’ needs.

Secondly, it can be used in competitor analysis to identify their strengths, weak points, and key aspects, such as pricing. Having this information will allow you to differentiate your products and have competitive pricing, which will boost sales.

In any data-gathering process, think of goals as a map that helps you show the routes to follow. Setting clear goals helps you prevent wandering everywhere, collecting unnecessary information, and ending up with loads of data that are irrelevant to your objectives.

Take Advantage of Free Tools and Low-Cost Market Intelligence Tools

Being a student entrepreneur means working with a limited budget. You have to ensure it fits all your operational costs, including market research. Market intelligence requires tools for data collection and analysis. Luckily, the internet is full of free software and or low-cost tools and resources that you can use for data analysis. You just need to know where to look for them and which tools and resources are suitable for your research.

In order to boost sales, you need to do online research on market trends. It involves using online resource tools such as blogs, social media groups, and publications. They are good data resources from which you can obtain insights on market trends, especially since students use social media.

Online research can also help you access your competitor’s information by looking through their websites, reading their customer reviews, or analyzing their online media presence. It will give insights on changes to make in your business to help boost sales.

In the case of surveys, the internet is full of free online survey tools such as Google Forms, which allow the creation of an online survey with a click. You can also use the tools to gather feedback from your customers. Others include software such as Survey Planet Quatrics, all of which are available online. Your limited budget should stop you from exploiting market intelligence; search the internet and find tools to help with your business. So, after using the internet to read EssayUSA review to find the best writers, spare some time to research your market niche to gather insights that might be helpful in boosting your business.

Master the Art of Social Listening

Master the Art of Social Listening

Social listening is another way to keep track of market intelligence. It is the process where you look for, monitor, and evaluate social media content related to a particular brand or industry. You do this by analyzing what their customers search online, what they follow, post, share, and read, which reflects their needs in everyday life.

Social listening skills provide customer sentiment research through which sales in a market can be boosted. Social listening can be a powerful tool to monitor industry buzz, like the launch of new brands, requests for new products, or ratings of newly launched products.

Having this information, you can make changes to your products to fit the customers’ needs. Most importantly, you can use the tool before launching a new product to gauge customers’ interest in the type of product. It gives you a chance to make adjustments to ensure it fits the market, thus saving you resources.

Social listening also helps to identify emerging trends that you can capitalize on to capture the market share, which increases your sales. Additionally, you can use the insights from social listening to build brand awareness. However, understand that social listening is a two-way conversation. You have to listen and participate at the same time.

You can position yourself as a thought leader in your line of business by posting engaging content on your pages and asking for feedback and thoughts. It will give you a chance to engage with potential customers and build relationships and loyalty, which can then be converted into sales. Leverage the power of social media and see your sales skyrocket.


Market intelligence can be utilized by entrepreneurs to access and analyze information that will enable informed decision-making based on objective data. The market information gives great feedback to assess areas like market trends, competitor analysis, and customer satisfaction. Thus, in addition to having the skills to collect data, an entrepreneur should also have the capability to come up with solutions to the business problems identified.