EUROPE PET FURNITURE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Size and Trends

The Europe Pet Furniture Market is estimated to be valued at USD 1.75 Bn in 2024 and is expected to reach USD 2. 68 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.

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Increasing pet ownership across the region along with rising disposable incomes are expected to primarily drive the demand for pet furniture during the forecast period. The Europe pet furniture market is expected to witness a positive trend over the next decade. Pet humanization is on the rise in the region with owners increasingly spending on high-quality pet products that enhance the lifestyle of their pets. This has increased the demand for attractive, durable, and specialized furniture for pets. In addition, multifunctional and portable furniture options are gaining popularity among pet owners. Innovation in design and material will also boost the market growth with new products catering to the various needs of pets.

Rising Pet Humanisation in Europe

Pet humanisation has been on the rise across Europe in recent years. Pet owners are increasingly treating their pets like members of the family rather than mere animals. They are willing to spare no expense in ensuring their pets live a comfortable life. This trend has been driven by changing demographics like declining marriage and birth rates. With fewer children to take care of, people are showering their love and affection on pets instead. Also, pets are seen as companions who are always happy to see their owners, in contrast to humans who can be stressful at times.

This rising pet humanisation has resulted in higher spending on pet products in Europe. Owners want their pets to have the best of everything from food to toys to furniture. Just like humans have their own beds, sofas and chairs, pets now have specially designed beds, cushions, sofas, chairs and more in their owners' homes. Premium pet furniture brands have emerged that offer high quality, luxurious products made of materials like memory foams and organic fabrics. These products come with additional features like orthopedic designs for senior pets. Human-level furniture for pets has become a sign of spoiling them and showing love. Some owners even decorate their pet areas like human bedrooms with wallpapers and rugs. The trend of treating pets as part of the family rather than animals is driving significant demand for pet furniture in Europe.

Market Concentration and Competitive Landscape

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Another driver for the growth of the pet furniture market in Europe has been the rise of multipet households. With more people living alone or families having fewer children, pets are providing enhanced companionship. However, instead of just one pet, many owners are now adopting two or more pets. This could be multiple cats and dogs or a mix of species. However, having multiple pets in the same household raises the need for them to have their individual spaces. Just like siblings have their own beds, multipet families require separate furniture, beds, sofas, carriers, and more for each of their pets. Brands have introduced product lines tailored for multipet homes with options for owners to buy matching or color coordinated pieces for all their pets. This makes the household décor seamless while providing each pet with its own designated area. There is also a growing realization among owners about the benefits of each pet having its own space to avoid conflicts or stress. 

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One of the main challenges for the Europe pet furniture market is the increased adoption of vegan and vegetarian lifestyles among Europeans. As more people avoid using animal products, the demand for pet furniture made from materials like leather or faux fur is declining. Manufacturers will need to shift production towards plant-based, sustainable materials to adapt to this lifestyle change.

Opportunities: Growing popularity of online shopping in Europe

There is an opportunity for pet furniture companies to capitalize on the growing popularity of online shopping in Europe. As more Europeans conduct product research and purchases over the internet, companies can reach wider audiences through robust online stores and streamlined e-commerce experiences. A strong digital presence and omnichannel strategy will be integral to gaining new customers in Europe.

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In terms of Type, Pet Sofas & Beds contributes the 36.7% share of the market owning to pet owners' growing focus on comfort and functionality when it comes to their pet's living spaces. Pet sofas and beds offer superior levels of comfort compared to alternatives like pet houses or trees, making them a preferred choice. They are often cushy and padded with supportive materials that allow pets to relax and sleep soundly. Several sofas and beds also come equipped with additional features like side panels, arms, and backs that offer protection and enable pets to feel secure. This is especially important for elderly or aged pets. The practical designs of many sofas and beds also allow them to blend easily into living rooms and bedrooms unlike other pieces. Sophisticated upholstery fabrics and neutral colors further boost the compatibility of sofas and beds with home décor. Manufacturers have also widened material options like water-resistant and easy-to-clean variants to suit different lifestyle needs. Such focus on ergonomics and functionality is a major driver of demand within this segment.

Insights, By Pet Type: Dogs as preferred pet’s fuel demand within canine furniture

In terms of Pet Type, Dogs contributes the 39.8% share of the market as they remain the most preferred pets across Europe. Numerous factors contribute to dogs' widespread popularity on the continent. For one, dogs are considered highly affectionate and loyal companions suited for older consumers as well as families with children. Further, many European cities allow well-trained dogs to accompany their owners almost everywhere unlike other pet types. Naturally, this high dog ownership rate translates directly into robust demand for canine-specific furniture. Pet owners acknowledge dogs' playful nature and invest in dog beds, sofas, houses, etc. designed for their active lifestyle. Features like durable, chew-proof fabrics and frames; orthopedic support for large breeds; multiple access points; and interactive designs incorporating toys keep dogs engaged and ensure their furniture withstands years of use. Mobility is also a key consideration given dogs accompany their humans on walks and travels. Accordingly, lightweight, foldable/portable dog sofas and beds see steady popularity.

Insights, By Distribution Channel: Offline channels cultivate impulse purchases and after-sales services

In terms of Distribution Channel, Offline Retail contributes the 43.4% share due to advantages over online platforms. Unlike other consumer goods, pet furniture is a considered, relatively expensive purchase for most owners. They often want to view products physically before investing. Brick-and-mortar outlets allow for this hands-on experience – testing fabrics, assembly mechanisms, sizes etc. Physical retailers also cultivate impulse buys through attractive displays, recommending complementary items and providing expert guidance from trained staff on the shop floor. After-sales services play a major role as well. Offline stores facilitate easy returns, repairs or modifications in case of non-suitability or defects. This engenders consumer confidence in premium articles. Multi-brand stores additionally stock a wide assortment under one roof for easier one-stop shopping. Select specialty retailers also host adoption events and sessions by veterinary professionals and pet groomers, building stickiness through an immersive retail experience beyond mere transactions. These factors give offline channels an edge over remote online platforms in Europe’s pet furniture market.

Market Report Scope

Key Developments

• In 2023, Warwickshire businessman eyeing market launch for three pet furniture products
• In July 2022 Aldi, a Germany-based brand, launched a new collection of mini rattan loungers for dogs, including a stylish rattan frame, a removable water bowl, and a canopy to provide shade during the day.
• In March 2022: B&M launched a new range of pet furniture, including a tiny egg chair, a black side table, and a grey pet house-like bedside table for cats
• In 2022, Furniture.co.uk introduced its brand new range of wooden pet beds and pedestals, designed to complement the clean lines found in kitchens and dining furniture. The pet beds are made with solid wood construction and a bespoke frame, offering a range of colors and animal-friendly features such as slats at the bottom for airflow and raised edges for a secure feeling
• In 2020, MADE launched uber stylish mini sofa and bed range for pets

*Definition: The Europe Pet Furniture Market caters to the growing demand for comfortable and stylish furniture made specifically for pets in Europe. It includes a wide variety of products like pet beds, pet couches, pet stairs & ramps, and pet houses that help keep pets warm, relax, play, and stay protected indoors. The market has been witnessing steady growth due to rising pet ownership, increasing disposable income, growing awareness about pet well-being, and humanization of pets among European consumers.

Market Segmentation

• Type Insights (Revenue, USD Bn, 2019 - 2031)
• • Pet Sofas & Beds
  • Pet Houses
  • Pet Trees
  • Others
•  Pet Type Insights (Revenue, USD Bn, 2019 - 2031)
• • Dogs
  • Cats
  • Aquatic Pets
  • Birds
  • Others
• Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
• • Offline Retail
  • Online Retail/E-commerce
• Key Players Insights
  • Georgian products
  • Kokaa Pet Furniture
  • RHR Pets Europe
  • Danish Design Co
  • Pet Empire
  • The Pet Carpenter
  • Home Pine Furniture Centre
  • Maker&Son
  • The Tweed Hound
  • Milo & Pi Luxury Dog Beds
  • The Painted Furniture Co.
  • Inter IKEA Systems B.V.
  • MiaCara GmbH & Co. KG