FALSE EYE LASHES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 to 2032)

False Eye Lashes Market Size and Share Analysis - Growth Trends And Forecasts (2025 To 2032)

Global False Eye Lashes Market is estimated to be valued at USD 2.07 Bn in 2025 and is expected to reach USD 3.37 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.2% from 2025 to 2032.

Key Takeaways

• Based on the Product Insights, Strips are expected to contribute the highest market share of 40.4% in 2025 owing to their convenience.
• Based on the Constituent Insights, Natural ingredients are expected to contribute the highest market share of 53.3% in 2025 owing to the growing demand for vegan and toxin-free components.
• Based on the Distribution Channel, E-commerce is expected to contribute the highest market share of 53.7% in 2025 as it offers greater access to niche and luxury lash brands.
• Based on the Region, North America is a leader in the false eyelashes market with an expected share of 38.4% in 2025.

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Market Overview

The false eyelashes market has been experiencing steady growth over the past few years, driven by the rising demand among women for falsies to enhance their looks and make their eyes appear bigger and brighter. The increasing focus on aesthetics, along with the growing popularity of make-up trends on social media platforms, is expected to drive the false eyelashes market demand. The wide availability of false eyelashes in various styles, materials, and price points, catering to diverse customer needs and preferences across countries, has also boosted the market growth.

Current Events and Their Impact on the False Eye Lashes Market

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End Use Application for False Eye Lashes Market

• Personal Use in Daily Makeup Routines: False eyelashes are commonly used by people to improve their daily appearance. They add thickness and length to natural lashes, making the eyes look more defined during regular makeup use.
• Professional Use in Beauty Salons: Beauty salons apply false eyelashes for customers who want short-term or long-term lash extensions. These are often part of full makeup services for special events or regular beauty care.
• Use in Entertainment and Performing Arts: Actors, dancers, and other performers use false eyelashes to create bold looks that stand out under bright stage lights. This helps highlight eye expressions important for their roles and performances.
• Use in Fashion and Photography Shoots: In fashion shows and photo sessions, makeup artists use false eyelashes on models to give them a striking, camera-ready look. This helps improve facial features and match the desired style or theme.

End-user Feedback and Unmet Needs in the False Eyelashes Market

End-user Feedback

• Easy to Use: Customers prefer lightweight false eyelashes that are easy to apply and remove on their own, without needing help from a makeup artist or visiting a beauty salon.
• Natural Look and Feel: Many users choose lashes that closely match the look and texture of natural eyelashes, helping them achieve a simple and natural appearance suitable for regular daily use.
• Stays in Place: Customers give positive feedback to lashes with strong glue that keeps them securely attached throughout the day, even during long hours or outdoor activities.

Unmet Needs

• Better Fit and Comfort: Some users find regular lashes uncomfortable or poorly fitting and would like adjustable or flexible options that match different eye shapes for better comfort and appearance.
• Safe for Sensitive Eyes: There is growing demand for eyelash products and glue that do not cause itching or redness, especially for people who have allergies or sensitive skin around the eyes.
• Eco-Friendly and Reusable Choices: Consumers are looking for reusable and environmentally friendly false eyelashes made with safe materials that create less waste and support sustainable beauty practices.

Import Analysis of False Eye Lashes

Between October 2023 and September 2024, India imported a total of 563 shipments of false eyelashes. These were delivered by 47 international exporters to 44 Indian importers, representing a decline of 8% compared to the previous 12-month period. Notably, in September 2024 alone, India brought in 74 shipments, which reflects a 147% increase over September 2023 and a 64% rise from August 2024.

On the global front, the top three importers of false eyelashes are the United States, Ecuador, and Peru. The U.S. dominates with 27,769 shipments, followed by Ecuador with 7,672, and Peru in third place with 5,166 shipments.

Segmental Insights

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False Eye Lashes Market Insights, By Product Insights

The Strips segment dominates the market due to Ease of Application

By Product, Strips are expected to contribute the highest market share of 40.4% in 2025, owing to their unparalleled convenience. Strips offer women a hassle-free way to achieve fuller lashes without much effort or skills. Compared to individual falsies, which need to be applied one by one along the lash line, strips come pre-glued in a convenient band that can be effortlessly tucked right above natural lashes in one swift motion. For instance, Ardell is known for its variety of strip lashes, including the popular Demi Wispies and new styles like the Active Lash and Naked Lashes 420. They also offer multipacks for convenience.

False Eye Lashes Market Insights, By Constituent Insights

The Natural Ingredients segment dominates the market due to rising consumer awareness of Skin and Eye safety

By Constituent, Natural ingredients are expected to contribute the highest market share of 53.3% in 2025, as women seek ingredients that are gentler on delicate eye areas. The inclusion of natural materials in lash formulations addresses growing consumer demand for mascara and falsies made from vegan, toxin-free components. Natural lashes containing silk fibers, cashmere, or plant-based polymers are perceived to cause fewer allergies or ocular issues compared to petroleum-based synthetics. They also mimic the natural appearance, feel, and behavior of human lashes more authentically. This authenticity and wellness-focused approach has resonated strongly with users looking for cleaner lash enhancers.

Additionally, natural lashes are more environmentally sustainable, which aligns with the shifting priorities of eco-conscious buyers. Their wholesome positioning has given natural constituents the competitive edge. Renee offers game-changing false eyelashes that are handcrafted with utmost care and precision. Made from natural hair fibers, these lashes enhance the natural beauty of your eyes effortlessly. They’re lightweight, realistic, and 100% cruelty-free. This is further propelling the false eye lashes market share.

False Eye Lashes Market Insights, By Distribution Channel

The E-commerce segment dominates the market due to convenience and Accessibility

By Distribution Channel, E-commerce is expected to contribute the highest market share of 53.7% in 2025. Women appreciate the convenience afforded by online retailers - they can browse extensive catalogs, read reviews, and purchase products from the comfort of their homes on their schedule. E-commerce also offers greater access to niche and luxury lash brands that are not always available locally. Massive selections, exclusive deals, seamless return policies, and speedy deliveries have made digital channels many users' preferred choice. The rise of mobile shopping has further augmented the convenience of online retail. For instance, E-commerce giants like Flipkart, Amazon, Nykaa and Myntra are major players in the false eye lashes industry, offering a wide selection of products.

Regional Insights

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North America False Eye Lashes Market Trends

North America leads the false eyelashes market with an expected share of 38.4% in 2025 can be attributed to the region's thriving cosmetics industry and evolving fashion and beauty trends. The false eyelashes industry in North America is growing due to rising interest in personal care, beauty trends shared by famous people and online creators, and the increasing popularity of makeup videos on the internet. People are using false lashes for daily wear and special events, which is increasing demand. The launch of easy-to-use products like magnetic and stick-on lashes has brought in more users. Also, well-developed store networks and the fast growth of online shopping have made these products easier to find in the region. For instance, the U.S. company Ardell launched a magnetic eyelash line in pharmacies nationwide, including CVS, Target, and Walgreens, offering a variety of full and accent lashes.

Latin America False Eye Lashes Market Trends

Latin America is expected to exhibit the fastest growth, accounting for a market share of 33.7% in 2025. The false eye lashes market share is driven by increasing disposable incomes, a growing female workforce, and rising beauty consciousness among consumers. Countries within Latin America are witnessing rapid urbanization coupled with the expansion of retail sectors, enhancing the availability of cosmetic products, including false eyelashes. The popularity of beauty influencers on platforms like Instagram and TikTok is driving demand, especially among young consumers. Expanding urban populations and rising disposable incomes are supporting this trend. Additionally, growing salon services and easy access to international and local brands through online retail are boosting adoption. Natural-looking, reusable, and cruelty-free products are also gaining traction across the region.

United States False Eyelashes Market Trends

The U.S. false eyelashes market is dominated by established American brands. The growing acceptance of false lashes as a standard beauty accessory rather than a novelty has driven major changes in the United States false eyelashes market. Traditional retailers like CVS, Walgreens, and Target that may have only offered a few lash options five years ago now devote more shelf and online space to a wide variety of strip and individual styles.

For instance, the American company Kiss Products, Inc. partnered with ECG group for digital marketing campaigns, including imPRESS Press-On Manicure products and Hair Tools, in addition to its lash and nail care products.

India False Eyelashes Market Trends

The Indian beauty industry has seen tremendous growth in the last few years, driven by the proliferation of social media. Young consumers, especially women in urban areas, are increasingly experimenting with eye makeup and beauty trends from across the world. False eyelashes have gained popularity as an easy way to define and accentuate one's eyes without much effort. International and Indian brands are heavily marketing false eyelashes of various styles, lengths, and prices on e-commerce platforms, Instagram, and through influencer marketing. For instance, the Indian company Beautilicious specializes in handcrafted, natural-looking false eyelashes with a focus on ethical sourcing. At Beautilicious India, they are committed to cruelty-free beauty. Where their product BL 011 is crafted with care using ethically sourced, real human hair, ensuring a natural and authentic appearance while upholding our values of animal welfare.

Market Players, Key Development, and Competitive Intelligence

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Key Developments

• In April 2025, KISS Products Unveiled Exciting New Spring 2025 Innovations in Nail and Lash Collections.
• In February 2025, Velour Beauty collaborated with Gonzalez by debuting their first co-branded product: a limited-edition lash set.
• In September 2024, Velour, a top name in false lashes, launched V by Velour—a new premium lash line designed to empower consumers to confidently express their individuality.
• In October 2023, Ardell partnered with Sephora to introduce two exclusive Faux Mink lashes, a limited-edition set of lashes.
• In April 2022, Meggie Lashes launched a new false eyelash vending machine in Coventry, England, offering over 100 lash styles, beauty blenders, and lip glosses.
• In June 2021, Revlon Inc. introduced the 'Revlon x Megan Thee Stallion Hot Girl Sunset collection,' a celebrity-inspired false eyelash line targeting consumers in Houston, U.S.

Market Report Scope

False Eye Lashes Market Driver - Rise in Beauty-Conscious Population

The growing importance given to outward appearance and beauty ideals has significantly boosted the false eyelashes market in recent years. With increasing exposure to celebrity lifestyles and social media visuals, more people today want to enhance their looks and feel confident about their appearance. False eyelashes have emerged as a popular and easy option to transform one's appearance in a short time. Younger consumers, especially Generation Z, are concerned about their looks and personal branding on social media platforms. False eyelashes allow them to experiment with different lash styles and photograph their transformed eyes without any makeup skills. The widespread popularity of photograph posting and selfies has encouraged this age group to use false eyelashes regularly to accentuate different facial features as per trends.

False Eye Lashes Market Opportunity – Constant Product Innovations to Create Multiple Opportunities

The false eyelashes market has a huge opportunity to expand through continuous product innovations. Launching eyelashes in different shapes beyond the classic curves can attract new segments of customers. For example, eyelashes with winged ends or thick coating only at the outer ends create unique eye makeup looks. Similarly, playing around with lash sizes and thicknesses allows users to experiment with both dramatic as well as natural styles. False eyelash manufacturers need to understand the evolving makeup trends and consumer preferences. They should launch unique eyelash collections regularly, which can become trendsetters. This will increase consumer excitement about false eyelashes and drive the market growth. Partnering with celebrity stylists and makeup artists can help develop innovative product lines catering to diverse tastes.

Analyst Opinion (Expert Opinion)

• Product Innovation is Superseding Brand Loyalty. The false eyelashes market is witnessing a clear consumer migration toward innovative, indie, and direct-to-consumer (DTC) brands that emphasize magnetic, reusable, and plant-based alternatives. For instance, U.S.-based Glamnetic experienced a remarkable 300% year-on-year growth in 2023, outperforming established legacy brands such as Ardell, particularly among Gen Z and Millennial consumers. This shift reflects a broader trend where loyalty is becoming increasingly transactional, driven by attributes such as “no-glue,” “cruelty-free,” and “vegan,” rather than longstanding brand recognition.
• Influencer-Driven E-Commerce is Redefining Distribution Dynamics. Over 65% of false eyelash purchases by consumers aged 18–35 in North America are now transacted through online channels, heavily influenced by recommendations from beauty creators on platforms such as TikTok, Instagram, and YouTube. Notably, TikTok influencer Mikayla Nogueira's endorsement of Kiss Falscara in Q4 2023 led to a 47% increase in the brand’s sales within just two weeks. This paradigm shift is diminishing the relevance of traditional retail and salon-based distribution, compelling legacy brands to pivot toward influencer partnerships and performance-driven digital strategies.
• The Rise of Routine Use is Disrupting Occasion-Only Demand. False eyelashes have transitioned from being an event-specific accessory to a mainstream component of daily grooming routines. According to a 2024 consumer panel, one in three women aged 20–40 in urban India now uses false eyelashes at least three times per week—up significantly from one in ten in 2021. Domestic brands such as PAC and EuropeGirl are leveraging this behavioral shift by offering affordable, natural-looking products tailored for everyday wear. As a result, the category is gradually shedding its seasonal nature and aligning more closely with the frequency of other daily-use cosmetics.

Market Segmentation

• Product Insights (Revenue, USD Bn, 2020 - 2032)
  • Strips
  • Individual
  • Accent
  • Others
• Constituent Insights (Revenue, USD Bn, 2020 - 2032)
  • Natural
  • Synthetic
• Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • E-commerce
  • Hypermarket
  • Convenience Stores
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Ardell International, Inc.
  • KISS Products, Inc.
  • MAC Cosmetics
  • Huda Beauty FZ-LLC
  • PAC Cosmetics
  • L’Oreal S.A.
  • House of Lashes
  • Parfums de Coeur, Ltd.
  • Beauty Box LLP
  • Kosé Corporation

Sources

Interviews from the Following Stakeholders

Stakeholders

Interviews were conducted with beauty brand founders, cosmetic product developers, packaging innovation managers, retail merchandisers, direct-to-consumer (DTC) marketing heads, e-commerce category managers, professional makeup artists, cosmetic dermatologists, beauty salon owners, procurement officers from retail chains, social media beauty influencers, and sustainability experts in cosmetic formulations. These stakeholders provided insights into evolving consumer preferences, innovation in lash materials (synthetic, mink, plant-based), emerging formats (magnetic, adhesive-free), distribution shifts (offline to online), regulatory and cruelty-free certifications, regional style variations, and brand positioning strategies.

Specific Stakeholders

• False eyelash OEMs and private label manufacturers
• Product development heads from beauty conglomerates
• R&D specialists in lash adhesives and magnetic technology
• Category managers from leading cosmetic retail chains
• E-commerce merchandising leads
• DTC founders of indie lash brands
• Professional makeup artists and beauty educators
• Cosmetic packaging designers and material experts
• Compliance heads for cruelty-free, vegan, and FDA/EU regulations
• Sustainability consultants for beauty packaging and ingredients
• Lash extension technicians and salon chain franchise owners

Databases

• Mintel GNPD – New product launches and ingredient trends in eye cosmetics
• Statista – Consumer behavior, beauty spending, and lash format adoption data
• NielsenIQ – Offline vs. online retail channel shifts and SKU-level sales data
• Euromonitor Passport – Global beauty and personal care market analytics
• Shopify & Amazon Seller Central – E-commerce performance data for lash brands
• Spate NYC – Emerging search trends and interest spikes in lash innovations
• CB Insights – DTC beauty startup funding and market disruption insights
• UN Comtrade – Global trade flows of false eyelashes by country of origin
• FDA Cosmetics Database – Safety alerts and ingredient compliance reports
• Environmental Working Group (EWG) – Lash adhesive and formulation toxicity data

Magazines

• Beauty Packaging – Sustainable and innovative cosmetic packaging trends
• Global Cosmetic Industry (GCI) – Brand strategies and product innovation
• Allure – Product reviews and shifts in consumer preferences
• CosmeticsDesign Asia / Europe / USA – Regulatory, tech, and market trends
• Professional Beauty India – Salon market dynamics and lash technician insights
• HAPPI Magazine – Materials, formulations, and manufacturing news
• Vogue Business – Premium beauty consumption and fashion-beauty crossover
• Business of Fashion – DTC growth and beauty category disruption
• Cosmetic Business – OEM and supplier-side insights

Journals

• International Journal of Cosmetic Science – Material safety and innovation studies
• Cosmetics (MDPI) – Research on cosmetic formulations and sustainability
• Journal of Dermatological Science – Eye-area cosmetic safety and skin compatibility
• Fashion and Textiles – Beauty accessory design and consumer psychology
• Journal of Consumer Behaviour – Beauty buying behavior and brand loyalty
• Materials Today Sustainability – Biodegradable alternatives in beauty packaging
• Journal of Business Research – Direct-to-consumer business model studies
• Packaging Technology and Science – Innovations in compact, reusable lash cases

Newspapers

• The Economic Times – Beauty retail and DTC startup funding in India
• The Hindu BusinessLine – Fashion and lifestyle market trends
• Mint – Beauty-tech investments and digital consumer behavior
• Times of India – Beauty trends in Tier II & Tier III cities
• South China Morning Post – Export data and Chinese OEM trends
• New York Times – Beauty and identity in cultural shifts
• The Guardian – Ethical beauty movements and cruelty-free regulation
• Women’s Wear Daily (WWD) – Global beauty brand launches and financials
• Nikkei Asia – Japanese and Korean beauty trends in eye cosmetics
• Reuters – M&A activity in beauty and personal care sectors

Associations

• Personal Care Products Council (PCPC) – U.S.-based beauty product regulations
• All India Cosmetic Manufacturers Association (AICMA) – Domestic production insights
• Federation of Indian Chambers of Commerce & Industry (FICCI) – Beauty & Wellness Division
• Beauty and Wellness Sector Skill Council (B&WSSC) – Salon and service trends
• Korean Cosmetic Association – K-beauty innovations in lash design
• EU Cosmetics Regulation Authority – Product safety and labeling guidelines
• Vegan Society and PETA – Cruelty-free and vegan certification standards
• Independent Beauty Association – Advocacy for small and indie beauty brands
• Indian Beauty & Hygiene Association – Market data and policy trends
• Global Shea Alliance – Raw material sourcing trends for lash adhesives

Public Domain Sources

• Ministry of AYUSH (India) – Guidelines on herbal and natural cosmetic products
• BIS (Bureau of Indian Standards) – Norms for artificial eye cosmetics
• U.S. Food & Drug Administration (FDA) – Safety regulations and product recalls
• EU Commission – Cosmetics Regulation (EC) No 1223/2009
• Ministry of Commerce (India) – Export-import trade data for cosmetics
• World Bank – Female workforce participation and rising beauty consumption
• NITI Aayog – Urbanization and middle-class consumption trends
• UNCTAD – DTC export models and small business support in beauty
• OECD – Global beauty supply chain mapping
• Ministry of MSME (India) – Support for local OEM lash manufacturers
• India Brand Equity Foundation (IBEF) – Beauty and wellness sector performance

Proprietary Elements

• CMI Data Analytics Tool, and the Proprietary CMI Existing Repository of information for the last 8 years.