GLOBAL MASTOPEXY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

The global mastopexy market was valued at US$ 2.39 Bn in 2023 and is expected to reach US$ 3.88 Bn by 2031, growing at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

Mastopexy Market Regional Insights

• North America has dominated the global mastopexy market for several years and continues to be the largest regional market. Factors contributing to North America's leadership position include being home to several large players with extensive Mastopexy portfolios and manufacturing facilities. The large population, growing focus on aesthetic procedures, and high disposable incomes have created a sizable customer base. With many private and public insurance plans offering at least partial coverage for reconstructive procedures, out-of-pocket costs for patients are lower compared to other regions. Stringent regulatory oversight also ensures procedures meet high quality and safety standards, building customer confidence.
• Asia Pacific region has emerged as the fastest-growing market for mastopexy in recent years. Countries like China, Japan, South Korea, and India offer significant headroom for market expansion owing to their huge combined populations and improving economic conditions. While the market is currently much smaller compared to North America, annual growth rates have far outpaced the global average. Rising medical tourism and a growing middle class able to afford elective procedures have accelerated the market's rise. Local and international companies have also amplified their presence through new facilities, partnerships, and joint ventures. Governments extending partial insurance coverage for aesthetic treatments have made Mastopexy more affordable. With further projected increases in disposable income levels and enhanced access to quality healthcare, the Asia Pacific region is well positioned to increasingly narrow the gap with North America in the Mastopexy market over the coming years.

Figure 1. Global Mastopexy Market Share (%), By Region, 2023

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Analyst View

The mastopexy market continues to grow due to a rise in safety awareness about breast lift procedures. Various minimally invasive techniques are driving more patients to consider mastopexy. However, the high cost of surgery acts as a restraint. Another factor restraining growth is the social stigma around cosmetic procedures in some regions.

North America dominates mastopexy procedures currently due to safety standards and the availability of skilled surgeons. However, Asia Pacific is poised to emerge as the fastest-growing market. Rising medical tourism and the availability of low-cost procedures are major opportunities in Asia Pacific. The developing world offers immense potential, considering increasing awareness. At the same time, we may see limited growth in developed markets as more patients opt for non-surgical breast lift options. Nonetheless, innovations such as short-scar techniques can boost demand in Western markets.

Overall, increased acceptance of cosmetic surgery as a tool for self-confidence is a primary driver. On the other hand, a lack of reimbursements continues to limit the market size. As cost pressures mount in healthcare, out-of-pocket costs will influence patient choices over the forecast period.

Mastopexy Market Drivers:

• Changing societal attitudes regarding body image: In recent years, there has been growing societal acceptance of natural signs of aging in women, including drooping or sagging breasts after pregnancy and weight fluctuations over time. However, many women still feel self-conscious about their appearance and desire to look and feel their best. They want to feel confident in how their body looks, especially in certain clothing like swimsuits. At the same time, attitudes towards cosmetic procedures have evolved considerably. Where once they may have been seen quite negatively, now many common enhancements are regarded as a personal choice to boost self-esteem. The intensified focus on health and wellness has also brought age-defying changes increasingly into the mainstream. Women dedicate more time and resources to dietary plans, exercise regimens, and other anti-aging pursuits with the goal of slowing visible signs of maturation. Looking visibly younger and fitter has essentially become a desirable social currency. Mastopexy fits into this philosophy of taking proactive steps for physical maintenance and enhancement. It allows women to feel like they are making an investment in both their present and future appearances through a nonsurgical nip and tuck.
• Shifts in birthing patterns and lifestyle factors: Modern lifestyles and medical practices are altering the ways childbearing impacts a woman's body over the long term compared to previous generations. Factors like older motherhood, multiple pregnancies closer together, higher body weight during and after pregnancies, and less physically demanding careers are understood to more dramatically strain and change the breast structure. Women who give birth nowadays on average have fewer children than in the past but are delaying childbirth, so they may only have one or two kids but at an older age when tissues are less resilient. Western diets oriented around convenience and calories have also led to widespread weight fluctuations that can exacerbate breast sagging. Women cycle through weight gain and loss periods more erratically without the physical activity of manual labor or full-time child rearing of the past to counterbalance it. As women plan to remain active and, in the workforce, continuously throughout their lives, they want procedures like mastopexy surgery to feel confident and maintain their appearance, rather than see noticeable signs of aging hold them back. A mastopexy reversal can help restore perkiness lost to lifestyle and birthing pattern changes outside a woman's control.
• Increasing number of mastopexy surgeries: The demand for mastopexy surgeries, commonly known as breast lift surgery, has grown significantly in recent years. As more women are now embracing cosmetic surgeries to enhance their physical appearance and boost self-confidence, the number of mastopexy procedures has increased dramatically. For instance, according to the Aesthetic Society, 2021, there were 365,000 breast augmentations performed globally in 2021. In addition, 148,000 women had implants removed and replaced (+32% from 2020), and 71,000 had their implants removed and not replaced (+47%). There are multiple factors contributing to the rising popularity of mastopexy. Many women today, especially those who are young mothers, are seeking breast lifts after pregnancy and nursing, as pregnancy and weight fluctuations often cause breasts to sag over time. Skin stretching during pregnancy makes the breasts less firm. With changing fashion trends and increased emphasis on fit body aesthetics, more women feel compelled to undergo breast lift surgery to reverse signs of breast ptosis or drooping for enhanced self-esteem and improved body image. Advanced breast lift techniques are also making the procedure safer with quicker recovery time, reduced scarring, and more natural appearing results, encouraging more women to opt for it.

Mastopexy Market Opportunities:

• Emergence of minimally invasive procedures: The emergence of minimally invasive procedures presents a significant opportunity for growth in the mastopexy market. Minimally invasive techniques, such as liposuction techniques, are gaining popularity as they allow for breast lifting with fewer incisions, scarring, pain, and downtime. This trend towards less invasive options aligns with patient preferences for quicker recovery periods. The advantages of minimally invasive techniques have spurred medical technology innovation. Advanced procedures like tube mastopexy are being developed, which utilize small incisions and flexible tubes to reposition breast tissue. This reduces surgical risks and makes lifting effects long-lasting. Some procedures even allow surgeons to avoid cutting into breast tissue altogether by utilizing alternative entry points.
• Online marketing and promotion: Online marketing and promotion is poised to play a major role in driving growth in the mastopexy market. With more people now spending much of their time online for various activities, including research, shopping, and social media engagement, the digital space provides vast opportunities for industry players to connect with and educate prospective patients. Online avenues allow providers to build robust digital identities showcasing their credentials, expertise, patient reviews, and testimonials. Dedicated websites and social media profiles provide a great platform to share before-and-after pictures, video walkthroughs of procedures, and detailed information on what customers can expect from treatment. This helps address common concerns and dispel myths in a transparent manner.

Mastopexy Market Trends:

• Focus on aesthetic appearance and youthful look: Focusing surgical procedures on aesthetic appearance and maintaining a youthful look has become increasingly important to people around the world. As social media allows constant comparison to unrealistic beauty standards, more women are seeking procedures like mastopexy to feel confident in their appearance. This growing drive for physical perfectionism and beauty is a mega trend that is expected to continue growing significantly in the coming years. Mastopexy procedures help address signs of aging by lifting and reshaping saggy breasts due to factors like weight fluctuations, pregnancy, nursing or weight loss.
• Shift towards ambulatory surgical centers: The increasing shift towards ambulatory surgical centers for cosmetic procedures like mastopexy is having a notable influence on the mastopexy market. Ambulatory surgical centers or outpatient surgical facilities have seen higher growth in popularity compared to traditional hospital settings in recent years for procedural specialties like plastic surgery. These centers allow for many cosmetic procedures to be performed without an overnight hospital stay, offering a more convenient experience for patients. As ambulatory surgical centers continue to grow in number and gain greater acceptance among consumers and insurance providers, more mastopexy procedures are expected to take place in these outpatient settings going forward rather than hospitals. This trend is likely to be driven by factors such as reduced recovery time, avoidance of potential hospital-acquired infections, and lower overall treatment costs for both patients and providers compared to inpatient care.

Mastopexy Market Restraints:

• High Treatment Costs: The high costs associated with mastopexy procedures pose a major challenge for the growth potential of this market. On average, the total procedural expenses, including surgery charges, hospital stay, and anesthesia, can range from US$ 4,000 to US$ 10,000 depending on the technique used and geographic location. While costs are lower in developing countries, they are still unaffordable for a large section of the female population worldwide, given the elective nature of the surgery. High costs discourage many eligible patients from undergoing the procedure and force them to consider other, cheaper alternative treatments. This restrains the revenue streams for players operating in the mastopexy market.
• Counterbalance: There should be introduction of new reimbursement policies due to which patients can have surgery at affordable prices.
• Risks and Complications Associated with Surgeries: The risks and complications associated with mastopexy surgery also act as a key hindrance for the mastopexy market. While the surgery is generally safe, there are always risks of side effects, infections, hematomas, nerve damage, poor scarring, and asymmetry. In rare cases, there have been reports of loss of nipple sensation and problems with breastfeeding post-surgery. Additionally, revisional procedures may be needed to achieve desired results. The possibility of adverse outcomes discourages some potential patients and impacts their confidence in the treatment. Addressing these surgical challenges through innovation and technology would help reduce restraints and augment market growth prospects in the coming years.

Recent Developments

1. On January 9, 2024, Dr. Dana Coberly, a board-certified plastic surgeon in Tampa, released an article regarding the advantages of breast lifts. According to an article, breast enhancement is capable of adding volume to the breasts, refining their shape and position, giving the skin a firmer look and feel, and more. Breast lifts can be the more ideal option for patients who are looking to reduce signs of sagging or “drooping” breasts.
2. In October 2022, the American Society of Plastic Surgeons (ASPS), in collaboration with the Plastic Surgery Foundation (PSF), announced the 11th annual Breast Reconstruction Awareness Day for October 19, 2022. Many women who have a mastopexy, mastectomy, or lumpectomy are unaware of the many breast reconstruction choices accessible to them. Recognizing that patients require accurate information to make informed decisions about their care, ASPS and the PSF established the Breast Reconstruction Awareness Campaign and the annual Breast Reconstruction Awareness (BRA) Day USA.

Figure 2.  Global Mastopexy Market Share (%), By Technique, 2023

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Top Companies in the Mastopexy Market

• Allergan
• Sientra
• Integra
• Polytech
• Johnson & Johnson
• Cynosure
• SOLTA Medical
• Syneron Medical
• Galderma
• Lumenis

Definition: Mastopexy, commonly known as a breast lift, is a cosmetic surgical procedure used to raise and firm sagging breasts. There are generally two types of breast lifts: traditional and anchor breast lifts. A traditional mastopexy lifts the nipple and reshapes the breast by removing excess skin and tightening the surrounding tissues. It relies on strategic incisions around the areola and along the inframammary fold. An anchor breast lift provides support through the strategic placement of sutures similar to an anchor. It makes smaller incisions and may better preserve the blood supply to the nipple-areola complex.